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34 Social Media Truths in a Nut Shell

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Becoming a social business doesn't happen overnight. It is tough to decipher the truth from the reality when making decisions to bring the highest return on investment (ROI.). This deck summarizes 34 social media truths every business must understand. Social media is not a band-ain for a broken business. The best thing you can do is get in the head of your audience, set goals and objectives and then align your social media efforts to the business goals where you can have the greatest impact.

This specific presentation was used by Pam Moore @PamMktgNut CEO & Founder of Marketing Nutz, a full service social brand and digital marketing agecy during her keynote speech at the Rochester Institute of Technology SMACS RIT event in NYC. Visit Pam's blog at http://www.pammarketingnut.com for more information on each of these topics.

Subscribe to the entire Social Media Truth Series here: http://www.pammarketingnut.com/35-social-media-truths-subscription/
Download 34 Social Media Truths in a Nut Shell

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PowerPoint Presentation social biz with a side of nutz! Copyright Marketing Nutz 2012 Social Truths in a Nut Shell 34 in a Nut Shell Social Truths social biz with a side of nutz! Copyright Marketing Nutz 2012 People don’t buy things, they join things social biz with a side of nutz! Copyright Marketing Nutz 2012 People don’t buy things, they join things NOT about CONTROL social biz with a side of nutz! Copyright Marketing Nutz 2012 COMMUNITIES CREATE MARKETS Opportunity Harvest Free member Paid member Loyal evangelist Community Zone Customer Zone $ $ social biz with a side of nutz! Copyright Marketing Nutz 2012 3 [ 3 ] Be Your Own Duck! social biz with a side of nutz! Copyright Marketing Nutz 2012 4 [ 4 ] Not About NEXT “Big thing” social biz with a side of nutz! Copyright Marketing Nutz 2012 5 [ 5 ] Lead with Results social biz with a side of nutz! Copyright Marketing Nutz 2012 Welcome to the INSPIRATION Age! social biz with a side of nutz! Copyright Marketing Nutz 2012 social biz with a side of nutz! Copyright Marketing Nutz 2012 Social Currency = ACTION social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 6 ] It’s what Happens AFTER the LIKE & FOLLOW 6 that matters Most ! social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 7 ] Don’t Do social, 7 “Be Social” social biz with a side of nutz! Copyright Marketing Nutz 2012 “Doing Social Media” is NOT the Objective! social biz with a side of nutz! Copyright Marketing Nutz 2012 Social media plugs into your Business Bu sin es s social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 8 ] 8 Goals are key to Success Objectives & SMART social biz with a side of nutz! Copyright Marketing Nutz 2012 social biz with a side of nutz! Copyright Marketing Nutz 2012 Align Social with top Business Goals impact Pick Goals where social can have an social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 9 ] 9 Realistic Be social biz with a side of nutz! Copyright Marketing Nutz 2012 Corporate Risk management Leadership development & culture Value metrics Business unit Consistency across brands Social strategist & CXO ROI metrics Brand Channel focus Community manager & education Engagement metrics Objectives Differ by Level Source: Altimeter Group social biz with a side of nutz! Copyright Marketing Nutz 2012 Source: Altimeter Group Use appropriate Metrics at each level LOB/Geo Stakeholders Social Strategist/Community Manager Business metrics: revenue, CSAT, reputation. Social media analytics: Insights, share of voice, resonance, WOM. Engagement metrics: fans, followers, clicks. Corporate social biz with a side of nutz! Copyright Marketing Nutz 2012 • Strengths and weaknesses? • Demonstrate impact of strategic work • What training is required? • Change management needs? • Categories for readiness assessment Assess readiness to be social • Mindset • Stakeholder buy-in • Realistic expectations • Roles (client have social zoom agent?) • Customer profile • Market analysis • Competitive analysis • Processes • Organizational model • Communication • Education • Monitoring • Reporting • Budget Based upon: Altimeter Group social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 10 ] 10 STOP Random Acts Social Media (RAMs) Random Acts social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 11 ] 11 Tools are the TACTICS NOT the PATH! Tools social biz with a side of nutz! Copyright Marketing Nutz 2012 Evaluate each initiative Impact How does it support an objective? What metrics matter? Readiness Do we have people who can do this? Is there budget? Risks What are the risks if we do this? What if we don’t? Priority Does this initiative enable other work? Source: Altimeter Group social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 12 ] 12 Sum of all parts is greater than the individual tools (Learn the Ecosystem) social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 13 ] 13 Social Relationships Life Raft are the Life raft of Tech changes social biz with a side of nutz! Copyright Marketing Nutz 2012 It is about the PEOPLE, STUPID ! social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 14 ] One thing is Certain, things are going to change social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 15 ] 15 Deal with the HARD stuff NOW ! social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 16 ] 16 Skeletons will fall out of closet social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 17 ] 17 Social Media will not fix your Broken Business social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 18 ] 18 Slow down to Speed up ! social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 19 ] 19 You will Tick people off social biz with a side of nutz! Copyright Marketing Nutz 2012 Maybe even get Fired ? [ 20 ] 20 social biz with a side of nutz! Copyright Marketing Nutz 2012 Your kid might be ugly! [ 21 ] 21 social biz with a side of nutz! Copyright Marketing Nutz 2012 Ya gotta [ 22 ] 22 Start somewhere Perfection enemy of GOOD ! social biz with a side of nutz! Copyright Marketing Nutz 2012 Your Mission [ 23 ] Understand where the audience is hanging out online & learn how to have a relevant conversation with them that helps meet business goals. social biz with a side of nutz! Copyright Marketing Nutz 2012 All Conversations are NOT created equal [ 24 ] social biz with a side of nutz! Copyright Marketing Nutz 2012 Hang with 9 brokes, You’ll be the 10th! [ 25 ] 25 social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 26 ] 26 • Blog • Facebook • Google+ • Twitter • LinkedIn • Tweet Chats • Quora • Triberr • Leverage offline network You Need Friends ! social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 27 ] 27 Stop INTERRUPTING social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 28 ] 28 Know Your Audience social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 29 ] 29 Solve Problems AT&T Wireless more than Social Lip Service social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 30 ] 30 Talk to Me Like a Human! social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 31 ] 31 It’s NOT about….. YOU! social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 32 ] 33 • Community growth • Blog & website analytics • Reach • Engagement • Relevancy • Influence • Sentiment • Achievement of goals Measure the Right Stuff social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 33 ] 33 Take time to TAME the Social Media BEAST! social biz with a side of nutz! Copyright Marketing Nutz 2012 [ 34 ] Shape Up or Ship Out social biz with a side of nutz! Copyright Marketing Nutz 2012 Sometimes you feel like a nut, Sometimes you don’t ! http://youtu.be/s55QoIZScP4 social biz with a side of nutz! Copyright Marketing Nutz 2012 1 THAT’S IT, IN A NUTSHELL! social biz with a side of nutz! Copyright Marketing Nutz 2012 Let’s get real! Agency: themarketingnutz.com Facebook: Pamsfanpage.com Blog: pammarketingnut.com Twitter: @PamMktgNut So, You Think Your Business is SOCIAL? 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