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The Ultimate Guide To Instagram Marketing

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  1. 1. The Ultimate Guide toInstagramMarketing Ross Simmonds www.rosssimmonds.com
  2. 2. Every day, 55 million photos are uploaded, 86.4 million comments are posted, and 691.2 million users like various photos in their feeds on Instagram.
  3. 3. If your strategy includes marketing to Generation Y or Millenials, Instagram is kind of a big deal.
  4. 4. ?Are you using it effectively
  5. 5. The Ultimate Guide toInstagram Marketing1 2 3Getting Started: Account SetupMarketing Effectively on Instagram Taking Your Instagram to the Next Level
  6. 6. 1Taking Your Instagram to the Next LevelThe first step in establishing your Instagram presence is creating your brand or organization’s profile through three main tasks:Adding a Profile Picture Writing a Bio Connecting a Website
  7. 7. DOING IT RIGHT: STARBUCKSProfile PictureConnected WebsiteBrand Bio
  8. 8. ADDING A PROFILE PICTURE CONCEPTSTRATEGYThe profile picture should be iconic and representative of your organization, such as your logo.Over time, people start to remember your profile picture when scanning through their newsfeed and you want them to remember something that is used in other mediums.
  9. 9. WRITING A BIO CONCEPTSTRATEGYYou have under 200 characters to tell the world: 1. Why your Instagram page is worth following 2. What you offer as a service or productEnhance your bio by encouraging users to share content relevant to your brand using a specific hashtag.
  10. 10. CONNECTING A WEBSITE CONCEPTIt’s important that you drive your users down the path to purchase as much as possible and your website should be an avenue in which that can take place.STRATEGYEnsure that your URL directs users to a mobile friendly site, as most traffic to Instagram happens through a mobile device.
  11. 11. 2Marketing Effectively on InstagramOnce you’ve created a profile, identify what types of posts your target audience will be interested in. There are four main categories of successful and viral posts:Brand Centric Content Reactive Storytelling Behind the Scenes Content Inspirational & Motivational Quotes
  12. 12. DOING IT RIGHT: LAYS // LULULEMON Images and visuals covered with brand’s logo and color palleteFocusing around the ideas and feeling associated with the brand
  13. 13. BRAND CENTRIC CONTENT CONCEPTBrands who use Instagram must understand the importance of brand storytelling.STRATEGYWhether through photos of products or photos of the results of their product, businesses using Instagram effectively showcase what they have to offer.
  14. 14. DOING IT RIGHT: OREO
  15. 15. REACTIVE STORYTELLING CONCEPTSTRATEGYReactive storytelling leverages a human truth, timely event or unique insight to generate immediate feedback from their target audience.Brands who use reactive storytelling tend to use references that are either meme based or pop culture based.
  16. 16. REACTIVE STORYTELLING TOP OF MIND INTERESTING STORYBRAND RELEVANTMARKETING MESSAGEREACTIVE STORYTELLING
  17. 17. DOING IT RIGHT: TELUS // LEGO
  18. 18. MEME BASED: REACTIVE STORYTELLING CONCEPTMeme based reactive storytelling is when brands leverage a popular meme and use it to communicate a brand relevant message.STRATEGYGenerate buzz and ultimately spark conversation about your brand.
  19. 19. DOING IT RIGHT: BRISK
  20. 20. POP CULTURE BASED: REACTIVE STORYTELLING CONCEPTPop culture is a driving force for media and consumers attention.STRATEGYShare content that references pop culture and drive engagement.
  21. 21. DOING IT RIGHT:STEAM WHISTLE BREWING // TECHCRUNCHShowing the making of their productShowing the inner workings of the organization
  22. 22. BEHIND THE SCENES CONTENT CONCEPTSTRATEGYPeople are looking for transparency and an inside look at how things are built or done within your organization.The internet has made secrets a thing of the past. Brands are now looking at how they can be more authentic, as its what consumers are asking for.
  23. 23. DOING IT RIGHT: LULULEMON // FORD
  24. 24. INSPIRATIONAL & MOTIVATIONAL QUOTES CONCEPTSTRATEGYSparking emotions in your customers or target audience is the most effective way to drive shares, likes, comments and any sort of connection to your brand.The key is to recognize what quotes will resonate with your audience and then deliver them in a beautiful way.
  25. 25. 3Taking Your Instagram to the Next LevelNow that your brand has developed a relationship with your audience, users will be more inclined to like, comment and share your images. But how can you take it to the next level?User Generated Content Use Hashtags Have Call to Action on Images
  26. 26. DOING IT RIGHT: FRANK & OAK On Fridays, they often run a contest called  #NecktieFridays  where they encourage guys from all over the world to upload photos in their neckties for a chance to win a Frank & Oak tie.
  27. 27. USER GENERATED CONTESTS CONCEPTWhen users create content that is associated with a brand, that content combines with other stories to develop an overarching brand story.STRATEGYContests are user generated content directly influenced by the brand, but done so in a unique, compelling way.
  28. 28. DOING IT RIGHT: STARBUCKS4 interesting hashtags 63.9 thousand likes in 4 hours.
  29. 29. USE HASHTAGS ON INSTAGRAM CONCEPTSTRATEGYHashtags present a great opportunity to broaden the reach of your images.Brands need to think about what hashtags are relevant to the different images they share and how they can leverage existing hashtag trends.
  30. 30. DOING IT RIGHT: BRISK // THE SCORE
  31. 31. HAVE A CALL TO ACTION ON IMAGES CONCEPTInstead of making the call to action in the text description that is associated with the image, many brands are including the call to action directly in the visual.STRATEGYAnother approach for driving interaction is giving users a this or that choice and then asking them to “like” for this or “comment” for that.
  32. 32. It’s important to identify and analyze your overarching digital plan and determine whether or not Instagram is a good fit for your audience. From there, it’s time to plan.
  33. 33. These tips and tricks will help you in the planning stages, but constantly push yourself to be innovative and think different.
  34. 34. Aspire to create compelling content and refuse to accept the belief that what others have done in the past must be replicated.
  35. 35. Strive to createyour own path anduse Instagram to visually engage and connect with your audience.
  36. 36. INTERESTED IN LEARNING MORE? Look out for my e-book, Stand Out: A Content Marketing Guide With click-through rates on online ads plummeting and the amount of competition increasing, businesses are looking for results. In a world where there is more noise than ever before, it’s important to create content worth reading, creating and sharing.
  37. 37. ROSS SIMMONDSwww.rosssimmonds.com@TheCoolestCool
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