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Aldi usa

by catherine-rochereul-portier

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  • 1 439 Washington, D. C., November 2014 Aldi in the United States Two German Success Stories
  • 2 ALDI NORD ALDI SÜD Two different concepts If you want to know more about Aldi in the United States, read this posts In English Aldi's success in the US or in German Aldi in den USA www.HowToGuide.org
  • 3 www.HowToGuide.org
  • 4 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Walmart Sobeys Safeway Meijer ShopRite Kroger H-E-B Hy-Vee Costco ALDI Publix Trader Joe's 32% 41% 56% 56% 59% 60% 67% 69% 76% 76% 80% 82% Ranking of Favorite Grocery Store Chains Source: Marketforce, 03/2014 Composite loyalty score www.HowToGuide.org
  • 5 www.HowToGuide.org
  • 6 Store locations Aldi US (09/2014) Texas 52 Nebraska 5 Kansas 21 Oklahoma 14 Iowa 26 Missouri 68 Arkans as 6 Michi gan 58 Wiscons in 61 Illinoi s 198 Indi ana 72 Miss issip i 1 Alab ama 12 Georgia 38 Florida 58 Ohio 125 Virginia 14 Pennsylv ania 84 NY 87 Tennessee 34 Minnesota 31 New Hampshire 1 Vermont 1 Massachusetts 8 Maryland 28 Rhode Island 6 Connecticut 21 New Jersey 27 West Virginia 7 South Carolina 20 Kentucky 14 North Carolina 55 + DC 1 1.254 stores in 32 states www.HowToGuide.org
  • 7 ALDI: German-owned supermarket‘s chain Same store, different country •  German-owned supermarkets (Albrecht family) •  Retailer of the Year by Private Label => Store Brand •  About 1.300 stores (10/2014) •  25 million customers per month •  1.000 m2 store size •  1.300 items •  80 % private labels www.HowToGuide.org
  • 8 ALDI promises: Top quality at low prices List of Aldi Truths (source: Aldi) •  We ship fresh and delicous low prices every day. •  Imprissively high quality at impossibily prices •  We don‘t match other stores‘ prices because that would mean raising ours. •  Our low prices are worth celebrating •  Loyalty shouldn‘t require a card. •  You can’t eat frills, so why pay for them. •  Our test kitchen is really a taste kitchen. •  The same is always better when it costs less. www.HowToGuide.org
  • 9 Up to 70 varieties of fresh fruits and vegetables Aldi, USA •  Packaged fruits and vegetables for a quick check-out •  Small organic selection since 2013 •  Some fresh produces are locally grown www.HowToGuide.org
  • 10 Some German products www.HowToGuide.org
  • 11 Aldi App www.HowToGuide.org
  • 12 Aldi in the social media (Oct. 15, 2014) www.HowToGuide.org
  • 13 www.HowToGuide.org
  • 14 Store locations Trader Joe‘s (10/2014) Washington 22 Utah 2 Oregon 12 Nevada 7 Idaho 1 Arizona 14 Colorado 5 New Mexico 3 Texas 18 Nebraska 2 Kansas 1 Iowa 1 Missouri 5 Louisiana 1 Michi gan 6 Wiscons in 3 Illinoi s 20 Indi ana 2 Alab ama 1 Georgia 7 Florida 15 Ohio 6 Pennsylv ania 10 NY 21 Tennessee 2 Minnesota 8 California 172 Virginia 13 New Hampshire 2 Vermont 1 Massachusetts 18 Maryland 8 Rhode Island 1 Connecticut 7 New Jersey 11 South Carolina 3 Kentucky 3 North Carolina 9 Maine 1 Delaware 1 + DC 2 448 stores (40 % in California) www.HowToGuide.org
  • 15 Trader Joe‘s belongs to the German Aldi Nord Origin California, owned by Aldi since 1979 •  German-owned supermarkets (Aldi Nord) •  Favorite grocery store chains 2013 und 2014 •  About 400 stores (10/2014) •  4.000 items •  90 % private labels www.HowToGuide.org
  • 16 Specialties at Trader Joe‘s www.HowToGuide.org
  • 17 Trader Joe‘s in the social media (Oct. 15, 2014) www.HowToGuide.org
  • 18 439 About the Author •  Catherine Rochereul-Portier writes a blog about the differences between American, German and French customers. •  In one post, she describes how the German Aldi‘s brothers succeeded in the United States with two very different concepts. You can read here the post about Aldi in the United States. •  She is the founder and CEO of Rochereul & friends, a marketing consulting company with focus on cross border business. www.HowToGuide.com www.HowToGuide.org
  • 19 Catherine Rochereul-Portier Rochereul & friends Consulting Washington, DC United States Tel. +1 (202) 999-7583 www.HowToGuide.org C on su lta nt & B lo gg er
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