The National Retail Federation 2014 holiday consumer spending survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 6,165 consumers and was conducted for NRF by Prosper Insights & Analytics December 2-10, 2014. The consumer poll has a margin of error of plus or minus 1.3 percentage points.
Download Top Trends in 2014 Holiday Shopping
- Top Trends in 2014 Holiday Shopping
- shopping list! The average holiday shopper says that they have completed 53% of their shopping. Shopping List
- The average shopper has already purchased Clothing or clothing accessories 36% Toys Books, CDs, DVDs, videos or video games 34% Electronics or computer accessories Gift cards, gift certificates 35% 51% 25%
- NRF forecasts that retail sales in November and December will be up over last yearâs sales, to 4.1% billion. $617 1 2 3 4
- To: Me From: Me (Millennials) plan to self-gift while they do their holiday shopping, up from last yearâs 70% This year, 73% of 18-to-24 -year-olds
- Department Stores Electronics Â Stores Â Discount Stores Clothing & Accessories Stores 44% 30% 19% 22% Half of holiday shoppers plan to finish their shopping online, while the rest will be heading toâ¦
- 13% of men will finish their shopping at electronics stores. of women will shop at electron ic stores. 27% Only 9% of holidays shoppers say that they have finished all of their shopping.
- Gift Cards - total! The average shopper will buy 4 gift cards, spending an average of $173 total on gift cards.
- Shoppers plan on buying gift cards from: Department Stores Restaurants Coffee Shops 20% 38% 34% Shoppers plan to purchase gift cards from:
- Top Toys for 2014 #1 for Girls #1 for Boys On both girlsâ and boysâ lists LEGO Tablet
- nrf.com/holidays The NRF 2014 Holiday Consumer Spending Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 6,593 consumers and was conducted for NRF by Prosper Insights & Analytics, November 3-10, 2014. The consumer poll has a margin of error of plus or minus 1.2 percentage points.