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How to Jump From a Door-to-Door Salesman to a Fortune 1000 Sales SVP

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Looking to accelerate your sales career? Hear how Jim Norton, SVP of Ad Sales at AOL, got his foot in the door and worked until he got to this position today.
Download How to Jump From a Door-to-Door Salesman to a Fortune 1000 Sales SVP

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  • 1.www.getsidekick.comHOW TOFROM A DOOR-TO-DOOR SALESMANTO A FORTUNE 1000 SALES SVP
  • 2. This used to be me.
  • 3. This used to be me.Banging on doors,selling 60-secondradio ads.
  • 4. This didn’t earn me barrels of money.www.getsidekick.com
  • 5. This didn’t earn me barrels of money.This didn’t give me exposure to execs.www.getsidekick.com
  • 6. This didn’t earn me barrels of money.This didn’t give me exposure to execs.This didn’t even look that impressive on aresume.www.getsidekick.com
  • 7. But, it gave me a rock-solidfoundation oftraining and expertise –without which, the rest ofmy career wouldn’t be possible.
  • 8. This is me now. Iwork as SVP of AdSales at AOL.www.getsidekick.com
  • 9. And these are the lessonsthat got me there.www.getsidekick.com
  • 10. LESSON 1Learn as much as you can in your 20s, thenearn as much as you can in your 30s & 40s.www.getsidekick.com
  • 11. I see countless young salesprofessionals eager to maketheir name in the field.
  • 12. They’re smart.www.getsidekick.com
  • 13. They’re motivated.www.getsidekick.com
  • 14. They’re willing.www.getsidekick.com
  • 15. But they’re making thesame BIG mistakes intheir craving for thefast track.www.getsidekick.com
  • 16. Point is – now isn’t the time tobecome a superstar. Now is the
  • 17. Point is – now isn’t the time tobecome a superstar. Now is thetime to build the strongestfoundation possible.
  • 18. LESSON 2Look for the job with the most training,not the most compensation.www.getsidekick.com
  • 19. Find a company that willinvest in you. One that’llteach you fundamentals –
  • 20. Find a company that willinvest in you. One that’llteach you fundamentals –ü How to sell
  • 21. Find a company that willinvest in you. One that’llteach you fundamentals –ü How to sellü How to prep for a call
  • 22. Find a company that willinvest in you. One that’llteach you fundamentals –ü How to sellü How to prep for a callü How to present
  • 23. Find a company that willinvest in you. One that’llteach you fundamentals –ü How to sellü How to prep for a callü How to presentü How to close
  • 24. Now I have more than500 direct reports & amresponsible for over$1 billion in annualrevenue.
  • 25. And it’s because thefundamentals I learned 23years ago as an officeequipment salesman havestuck with me to THIS day.www.getsidekick.com
  • 26. So sure, your friend may get a head start bytaking a bigger paycheck from a companythat doesn’t train him.
  • 27. So sure, your friend may get a head start bytaking a bigger paycheck from a companythat doesn’t train him.Just trust in time, your preparation will pay off.
  • 28. LESSON 3Experience leads to selling, not constantjob changes.www.getsidekick.com
  • 29. I see too many Millennialsimpatiently jumping fromcompany to company every18 months in pursuit of“experience.”
  • 30. I have nothing against learning about differentindustries or exposing yourself to newenvironments.
  • 31. But I get NERVOUS when Isee people bouncingaround more than every2-3 years, particularly if youaren’t advancing.www.getsidekick.com
  • 32. My advice: Get hands-onexperience selling. Take allthe lessons you learned fromtraining, and use them.
  • 33. My advice: Get hands-onexperience selling. Take allthe lessons you learned fromtraining, and use them.And use them again.
  • 34. My advice: Get hands-onexperience selling. Take allthe lessons you learned fromtraining, and use them.And use them again.And again.
  • 35. IN CONCLUSIONThe only way to move up in sales is to getreally good at selling by, well, selling.www.getsidekick.com
  • 36. I started off selling office equipment.www.getsidekick.com
  • 37. I started off selling office equipment.I moved to radio advertising.www.getsidekick.com
  • 38. I started off selling office equipment.I moved to radio advertising.Then television.www.getsidekick.com
  • 39. I started off selling office equipment.I moved to radio advertising.Then television.Then new media atwww.getsidekick.com
  • 40. I started off selling office equipment.I moved to radio advertising.Then television.Then new media atAnd nowwww.getsidekick.com
  • 41. All wildly different careers.www.getsidekick.com
  • 42. All wildly different careers.But the sales fundamentals have been a constant.www.getsidekick.com
  • 43. So, invest in yourself nowto get the fuel you need –and stay on the REAL fasttrack.www.getsidekick.com
  • 44. Here’s a free tool to help: It’ll show youwhen prospects open your emails.Click to use for free today.www.getsidekick.com
  • 45. Thank you.www.getsidekick.comJim NortonSVP of Ad Sales
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