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How to Write a Book in 10 Days: 34 Tips for Writing Non-Fiction and Self-Publishing on Amazon

by mike-fishbein



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Self-Publishing on Amazon is an amazing opportunity to make money, market a business, and build personal branding. This presentation covers how to find time to write, make writing a habit, and overcome writer's block.
Download How to Write a Book in 10 Days: 34 Tips for Writing Non-Fiction and Self-Publishing on Amazon


  • 1. How to Write a Bookin 10 Days34 Tips for Writing Non-Fiction and Self-Publishing on AmazonMIKE FISHBEIN
  • 2. Amazon Self-Publishing Gold RushAmazon has hundreds of millions of shoppers who can buy your bookwith one click.• Self-publishing on Amazon is likeputting your book in the world’s largestbookstore!» It takes very little time.» Costs zero dollars.» Easy to do.» Earn up to 70% of the royalties.» No gatekeepers.
  • 3. Benefits of Writing a BookA. Make Money» $$ Passive Income» Easy and Low Cost to Start» Location IndependentB. Market Your Business» Consulting Clients and Speaking Gigs» Website TrafficC. Personal Brand and Authority» Professional Networking» Marketing
  • 4. You Need to Write FastWriting is like a muscle, it gets stronger when you work it.• Writing more books –» Increases your chances of writing asuccessful book.» Enables you to get fast feedback so thatyou can iterate accordingly.» Is one of the best ways to promote yourexisting books.
  • 5. 3 Phase Book Writing ProcessFiguring out what to write.Getting your thoughts into words.Getting your words into a comprehensible form.3 HardestParts ofWriting
  • 6. Section 1The Writer’s MindsetFinding the Time and Forming the
  • 7. How to BoostWillpower and AvoidProcrastination
  • 8. Tip #1: Build Your Willpower MuscleStoics sometimes live as if negative things had actually happened.Example:• Instead of merely thinking about what it would belike to lose wealth, they periodically practicepoverty.• The goal is to content ourselves with less.
  • 9. Tip #1: Build Your Willpower Muscle• Self-denial is not practiced forpunishment, but to enjoy what we have,and to harden ourselves againstmisfortunes that might happen in thefuture.• By forgoing pleasure, one is believed toexperience pleasure of a different kind...» Pleasure for exercising willpower.
  • 10. Tip #2: Take Pride in Work• Take pride in being productive.• Pushing yourself makes youstronger.Giving your brain and body theexperience of pushing through will makeit easier to push through next time.
  • 11. Kickstart YourWriting Habit
  • 12. Tip #3: Harness the Power ofMomentumMomentum has a profound effect on willpower and productivity.Stop negative momentum.Build positive momentum.Sustain it.Thissectionexplainshow to:
  • 13. Tip #4: Cut Negative Momentum• Feeling unproductive can hurt yourconfidence and make you even moreunproductive.• You first must cut negative momentumbefore you can start building positivemomentum.» Recognize that what you’ve done in the pastis in the past.» Don’t beat yourself up for something youcan’t change.» Be in the present moment.
  • 14. Tip #5: Start with Small Wins• For personal productivity, start withsmall, less intimidating tasks.• Trying to tackle a huge task withouta warm-up seems daunting.• Failing to do so would bediscouraging.• Start small to build some momentumbefore trying to tackle bigger tasks.
  • 15. Tip #5: Start SmallStarting with shorter, more frequent writing sessions can help you getin to the practice of writing.• Writing a small post can help you getover the hardest part of blogging:getting started.• From there you can build somemomentum to start tackling moreambitious topics.Starting small reduces the barrierto getting started.
  • 16. Tip #6: Reward Yourself forAccomplishmentsRewards give your brain some validation for hard work, which givesyou confidence and makes you crave more.• Give yourself rewards aftersignificant accomplishments.• Write a list of small wins andaccomplishments at the end of theday–like a reverse to-do list.Writing down accomplishmentsreinforces productivity and helpsbuild
  • 17. Tip #7: Stay Consistent and Form aHabitOnce you build the initial momentum, sustain it by forming a habit.• Make a habit of continuing to workhard and complete tasks.• Do your best to stay on a consistentroutine.Get used to working hard andcompleting tasks every day.
  • 18. Tip #8: Find the Time to WriteIf you have a lot of obligations it may be hard to find time to write.• Find a time in your typical schedule that can beused for writing and stick to it. This could mean:» Staying up later at night than you usually do.» Waking up early to write before work.» Sacrificing your social life on the weekends.
  • 19. Tip #9: Commit to a ScheduleFind the time that’s best for you to write.• Different people feel more able tofocus on writing at different times.• Experiment to see which times aremost conducive to writing for you.Maybe while you’re walking or driving to workyou can record yourself talking about a topic thatyou can later transcribe.
  • 20. How to Stay Focused& Keep theMomentum
  • 21. Tip #10: Close All Other WindowsClose all other windows on your computer … especially email!• Don’t multitask while you are writing.• If you are writing in Google Docs, youwill be using your Internet browser.• I find email to be the most distracting.• If you are writing in Word, close allother programs and Internet browsers.
  • 22. Tip #11: Turn Off Your InternetIf you have trouble opening your web browser or new tabs, turn offyour Internet all together.• Write using software that doesn’trequire Internet.• By turning your Internet off, you put abig obstacle in the way of yourdistractions.You may therefore be less likely to dothings other than write on your computer.
  • 23. Tip #12: Turn Off Your PhoneYour phone can be a huge distraction.• You might be getting text messages,phone calls or other notifications thatbreak your concentration and “flow.”Turn off your phone whileyou are writing or put it inanother room.
  • 24. Tip #13: Take Advantage of the Flow“Flow” is when you feel so focused and energized that the words feellike they’re flying off your fingers.• If you have this feeling, take advantage of it!• When you are feeling focused, keep writing.• Write more!You may get more writing doneduring one hour of flow than inten hours of non-flow.
  • 25. Tip #14: Take BreaksTake breaks so you don’t burn out.• I take breaks before I get fullyexhausted because once I’m fullyexhausted, it’s harder to bounce back.» Bouncing back from slight tirednessis easy and takes much less time.» Bouncing back from deep burnoutcan take days.
  • 26. Tip #14: Take BreaksTaking breaks may seem counterintuitive: “How can not writing helpyou write faster?”• By taking a break –» You sacrifice writing time inthe short term.» Makes you more productivein the long term.You may want to write for an hour and thentake a 15 minute break to eat, go for a walk, ortalk to friends or family.
  • 27. Tip #14: Take Breaks to SustainEnergyTaking breaks will help you sustain your momentum and productivityover time.• If you’re getting a lower return on thetime you’re putting in, and take a break.• Crave the feeling of pushing yourself,but don’t get sick of it.Some feel they should always be pushingthemselves as much as possible, but in practice,it can be detrimental to your productivity in thelong term to overwork yourself.
  • 28. Section 2Getting Past the BlankPage and
  • 29. Tip #15: Oversimplify• Describe the topic of your bookor your main points in one or afew sentences.• Then expand each component ofwhat you’ve written in toparagraphs.• Or, start by answering whatyour 3 biggest tips are.• Then your 5 biggest tips.• Then your 10 biggest tips.• Then elaborate on each of
  • 30. Tip #16: Reformat Your ExistingVideo or Audio• To avoid thinking of a new topic,summarize or transcribecontent that you’ve alreadyproduced in audio or videoformat.• Transcribe an interview you gaveor a presentation you made at aconference.
  • 31. Tip #17: Talk and TranscribeSome people find it easier to talk than to write.• If that’s the case for you, try recording yourself talking about the topicyou want to write about.• Then transcribe the audio into text format –» You can do it yourself.» Pay someone to do it for you.» Use Dragon Dictation software.
  • 32. Tip #18: Brain Dump• Write whatever comes to mind first.• It doesn’t have to sound great oreven make sense.• Remove all filters to help you getstarted.It helps you build the “muscle” thatconnects your brain to your typing fingers.
  • 33. Tip #19: Write ImmediatelyWhen you think of an idea for a chapter or small topic, write itimmediately.• When I think of an idea for a post,I write as much of the post as I canright away.• It helps me to write while it’s top-of-mind and reduces filtering.I still keep notes about ideas if it’s impractical forme to write at the time, but writing as much aspossible as soon as possible is best.
  • 34. Tip #20: OutlineBy the time you start writing, you should have an idea of what topicsto write about and what chapters to include.• You could start by writing downthose topics as an outline to yourbook.• The outline will eliminate theblank page problem and give yousome writing prompts.
  • 35. Tip #21: Paste in Blog PostsPaste in blog posts you’ve already written.• Modify and elaborate upon whatyou’ve already written.• Deliver more value to readers inyour book than what they can findfor free on your blog.The more you write, the easier yourbooks get to write and the faster you canchurn them out.
  • 36. Tip #22: Write the Conclusion FirstWrite the conclusion of a given chapter, or of your book as a whole,first.• The conclusion is everything you wantthe reader to walk away with, in a shortand straightforward way.• Writing the conclusion first will help youdetermine what you need to include.Writing the conclusion first is a quickand easy way to get your main pointsdown and focus your writing.
  • 37. Section 3Don’t Try These atHome!
  • 38. Use at your discretionA If you’re stuck - these can be used as a last resortB Health concerns - consult your doctorEthical concerns - consult your conscienceC
  • 39. Tip #23: Have an Adult BeverageDrinking some alcohol can loosen you up and help you write more.• Many people find alcohol to loweranxiety and shyness.• One of the major barriers people haveis simply expressing themselves.A few drinks might help you overcomeyour fear of sharing your expertise oropinions.
  • 40. Tip #24: Paste in Other WritingA more aggressive tactic is to paste in writing by other people.• Make sure you edit and rewordconsiderably, because it is illegal toplagiarize.• Or citeThis strategy is helpful if you’regetting deeply stuck on how to expressa certain topic.
  • 41. Tip #25: Stay Up Late at Night• Staying up later than you usually docan cause your thoughts to get a bitdistorted.• The thought distortion may helpyour creativity and/or prevent youfrom screening your thoughts.There are fewer distractions at night -- lessemails, text messages, meetings, etc.
  • 42. Tip #26: Outsource the WritingSome people will hire people to write for them.• You could have all or part of a bookwritten for you.• This can be an effective strategy if youfind a topic or niche that you thinkcould be profitable but don’t have anyknowledge of the subject.Proofread carefully, especially if you arepublishing under your own name, becauseyour reputation will be effected.
  • 43. Tip #26: Outsource the WritingHiring someone else to write all or part of your book can give you agood base to work with.Outsourcing might be a more viable option foryou as it allows you to write more, faster.May want to consider writing everything.Goal Is to MakeMoneyGoal Is to BuildPersonal Brand
  • 44. Tip #27: Hire a RewriterSend them an article that you like on the topic and ask them torewrite it.• This usually costs slightly lessthan completely outsourcing thewriting.• All they have to do is re-word, asopposed to writing somethingfrom scratch.
  • 45. Tip #28: ElanceElance is an online staffing marketplace.Supply Side:• Submits proposals in response to requests.• Supported by:» Public Elance user profile» Job history» 5-star quality rating systemDemand Side:• Submit requests for proposalsfor specific jobs or tasks theyneed completed.• Browse what the supply sideis
  • 46. Tip #28: ElanceElance can be used to hire:• Writers• Ghost writers• Rewriters• Editors• Copywriters• Marketers• Translators• Designers• And
  • 47. Section 4Getting Started andLearning
  • 48. Tip #29: Test and IterateStart small, practice, test, iterate...and write more.• Pick a few of the tips in this presentation.• Everyone is different.• Test and iterate.• See what works for you.• Start. Stick with it.
  • 49. Tip #30: Set GoalsSetting specific, measurable, and realistic goals can be motivationaland force accountability.• If you commit to yourself towrite a certain number of blogposts or words within a givenperiod of time, you will feelinclined to do so.Reaching the goals can bring confidenceand, therefore, more motivation.
  • 50. Tip #31: Start BloggingBlogging is a great way to get started with book writing.• The next slide includes a few benefits ofblogging as it pertains to getting startedwith writing your book.• If you want to learn more about blogging,check out my book, The Ultimate Guide toBlogging.
  • 51. Benefits of Blogging• Build content: Your blog posts can compileinto your book.• Small-chunk your writing: It’s a lot easierand less intimidating to write a blog postthan it is to write a book.• Make sure you like writing: If you haven’tdone much writing, test yourself to seewhether or not you like it.• Marketing: Your blog can serve as a greatmarketing channel for your book once it’spublished.
  • 52. Tip #32: Write Smaller Books First• Instead of spending months or more writing a 100,000 word epic, writea 10,000 word book to validate that there’s a need for informationon the topic.Example:• If you want to write a book about golf, write a bookabout putting first.• Or write only about the most important topics of golfand only in detail.• If the smaller book sells, that would be an indicationthat there is a need for more information on the
  • 53. Tip #33: Write Smaller Books FirstHaving more books on Amazon makes you more “findable.”• Each book will have differentkeywords, so there are more searchesthat could yield your books.• Smaller books enable you to buildyour audience prior to launching thelarger book.They can even be a marketing channel forthe larger
  • 54. Tip #34: Write More BooksThe best way to:• Become a better writer is to write more books.• Become a faster writer is to write more books.• Market a book is to write more books.• Sell more books is to write more books.Use everything you’ve learned in thisbook to start writing today!
  • 55. Tip #34: Write More BooksIf you want to write well, and write books that sell, write fast so thatyou can get fast feedback and iterate accordingly.• Failing fast gives you more time tofocus on books that will sell.• Write fast so you can self-publishmore books.• It’s a numbers game.If your book isn’t selling well, youmay need to write a different
  • 56. Tip #34: Write More BooksWriting morebooks allowsyou to marketyour existingbooksYou can link back to your existing books within yournew books.You get exposure to new audiences by using newkeywords and categories.Can build your email list so that when your next bookslaunch you will have more of an
  • 57. To Learn
  • 58. You will learn...❖ How to Find Time to Write❖ How to Write Faster❖ How to Write Books ReadersLove❖ Self-Publishing on Amazon❖ Book Marketing❖ Build Your Writing Habit❖ How to Make More Money❖ Productivity and TimeManagement
  • 59.
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