Digital case study vw people's car china

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2. 20112011.4.29 2011.5.6 2011.5.19 2011.6.21 2011.10.12012.1.16 2012.4.23: : : : 31,627 182,034184,170198,865 +150,407 +2,136 +14,695 3. Web2.0 4. 5. 5,000,000 4,740,2284,500,000 4,102,0284,000,000 3,500,000 !3,000,0002,500,0002,000,0001,500,0001,000,000 500,000 Note 1. 2. 96 243,960 1,3625,301 3. 6. ~ 314 8.4% 1%Note1. ## Q2. 96 243,960 1,3625,301iPod Nano 7. 8.4% 1% , , , ... Note 1. 2. 96 243,960 1,3625,301 8. 9. 10. 11. SNS 300 12. / 13. Webinsight, , 71, . : : , 7:1Note: - 1,000 14. 2 7857 17745515 555 3721431932 185,930 1,642 793827 FPA 21,170 1,801 8612850 15. 16. LETS CONNECTContact Information:carrie wang | cohn&wolfe impactasia | digital director, chinatel: +86 21 2308 5161| mobile: + 86 18621897932