Shanghai Volkswagen Skoda brand A + suv product marketing materials, then surgery and creative project proposals 2016

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    21-Apr-2017

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  • 2016 / 4

    A+SUV

  • A + S U V

    1

    2

    A + S U V

    3

    A + S U V

    4

    22

  • 1

    A+SUV

    33

  • UGC / P GC F a c e b o o kTw i t t e rY o u T u b e

    4

    ?

  • S U V A + S U V

    S K O D A A + S U V

    Simply clever

    5

  • !

    6

    6

  • 1 . 1

    7

  • 8

    1 & 0

    1 0 1 0 0

    1 0 0 0

  • 9

    A

    B

    1 . 2

  • 1 . 3 / A.

    10

  • 3 3 3

    V B O X

    G o p r o

    1 .4 / A.

    VBOXGOPRO

    11

  • 1 .5 / A.

    0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11

    43.42 ONHIGH 2

    S p e e d ( k m / h ) T r i g g e r

    R u nT e m p e r a t u r e

    0 1 0 0 V b o x

    1 0 0 0 5 0

    1 8 V b o x

    V b o x

    12

  • T P

    1 .6 / B.

    13

  • 14

    1 . 7 /

  • 15

    1 .8 /

  • 16

    1 .9 /

  • 17

    1 . 10 /

  • U S P

    18

    1 . 1 1

  • 19

    =

  • ,

    35-3930-35

    25-29

    01

    1 . 1 2 / A+SUVa

    30-35

    20

  • 1 . 1 3 / A+SUVb

    21

  • 03

    1 . 14 / A+SUVc

    =

    22

  • 03

    1 . 15 / A+SUVd

    23

  • 6.5%

    7.0%

    8.8%

    9.5%

    12.1%

    12.6%

    13.6%

    13.9%

    37.7%

    38.1%

    2.3%

    2.3%

    2.6%

    3.4%

    5.4%

    6.0%

    6.9%

    9.0%

    14.1%

    52.5%

    1 . 16 / A+SUVe

    24

  • A + S U V

    A + S U V

    1 . 1 7 / A+SUVf

    25

  • 1 . 18 /

    Inside Plus New Scene

    + =

    26

  • 1 . 18

    27

    /

    A 6 A 7 A 8 * 2 0 0 m

    A 3 A 4 A 5 Q 5 Q 7 * 1 8 0 m

    0 . 5 m

    /

    12

  • 2

    A+SUV

    2828

  • A

    2 . 1 A+SUVA

    A+SUV

    29

    BC

  • 30

    2 .2 A+SUVa

    A + S U V

  • 31

    2 .3 A+SUVb

  • 2 .4 A+SUV

    32

    S K O D A

    A + S U V Search

    A + S U V

    A + S U V

  • 2 .5 SKODA

    33

    S k o d a

    S k o d a

    S K O D A

    A + S U V Search

  • 2 .6 SKODA /

    34

  • 2 . 7 SKODA /

    35

  • 2 .8 SKODA / / ACC

    36

  • 2 .9 SKODA / /

    37

  • 2 . 10 SKODA / /

    38

  • 2 . 1 1 SKODA / /

    39

  • 2 . 12 SKODA / /

    40

  • 2 . 13 SKODA / /

    41

  • 2 . 14 SKODA / /

    42

  • 2 . 15 SKODA&

    43

    S K O D A

    A + S U V Search

    A+SUV SUPER B YETI OCTAVIA FABIARAPID

    [ ]

  • A

    2 . 16 A+SUVB

    A+SUV

    44

    BC

  • 2 . 1 7 A+SUVa

    45

    A + S U V

  • 2 . 18 A+SUVb

    70 80 90

    46

  • 2 . 19 A+SUV /

    47

  • VR

    2 .20

    48

  • 2 .2 1 /

    49

  • 2 .22 / BROCHURE

    50

    BROCHURE

  • 2 .23 /

    51

    B r e a k P o i n t

    e-BROCHURE

    iPadH5

  • 2 .24 / ACC

    5252

  • 2 .25 / CG

    5353

  • 2 .26

    54

  • 2 .27 VR

    55

    V R

    V R

  • 2 .28 VR

    56

  • 2 .29 VRa

    57

  • 2 .30 VRb

    58

  • 2 .3 1 VRc

    59

  • A

    2 .32 A+SUVC

    A+SUV

    60

    BC

  • 2 .33 a

    61

    A+SUV

  • 62

    2 .34

    &

  • 2 .35

    63

    3 D

  • 2 .36

    6464

  • 2 .37

    6565

  • 2 .38 MR

    66

    M i x e d R e a l i t y M R

    M R V R A R

    M R

  • 2 .39 MR

    6767

  • 2 .40 MR

    6868

  • 2 .4 1 MR

    6969

  • M i c r o s o f t

    3 D

    M R

    H o l o L e n s

    1 2 0 1 2 0

    C P U G P U H o l o L e n s

    H P U

    2 .42 MR HoloLens

    7070

    HoloLens

  • 3

    A+SUV

    7171

  • 3 . 1

    2 0 1 6

    5 6 7 8 9 1 0 1 1 1 2 1 2 3

    2 0 1 7

    A+SUV

    A

    +++

    B

    C

    A+SUV

    VR

    MR

    72

  • 3 .3

    73

    /

    10

    -

    5

    eLearning

    ITraining

    VStarApp

    Toyota

    2010 SKODA SUPER B

    2009 VIRALSMART

    2008 BENZ

    2008 LAVIDA

    Lawrence shi

  • 3 .4

    74

    /

    Christ Chen

    9

    GEKFCSinaOlayPuma

    Martell MSN

    8

    VR

    &

    eLearning

    Fabia

    2

  • 3 .5

    75

    /

    8

    -DS

    3

    C-Model Tiguan

    SantanaLavida

    PSA

    PSA

    2014 PSA

    2012

    2011

    2010 -CertificationAMG

    Plato che

  • 3 .6

    76

    /

    7

    DS

    DS

    Jasson wu

  • 3 . 7

    77

    /

    11

    DS

    80

    2015 CTCC

    2014 CTCC

    2013 CTCC

    2012 CTCC1600CC

    2005

    Vivi wu

  • 4

    7878

  • 4. 1 /

    7979

  • 4.2 / SKODA e-Learning

    80

    e - L e a r n i n g

  • 4.3 / SKODAiPad

    81

  • P C +

    4.4 / SKODA

    8282

  • 8383

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