- 0925

  • Published on
    11-Aug-2014

  • View
    79

  • Download
    2

DESCRIPTION

 

Transcript

! () () 201273%1,510 83.7%1277.3% X 2008 2012 5.68 5.83 3 4 82.56/ 134.23/ 53.4/ 114.2/ 1 571 1Google 200 1iTunes 1.5 1 72 YouTube 1Tumbler 2 1Amazon 8.3 1Facebook 180 1Flickr 2000 1Skype 140 , P&G President A.G. Laey Commerce 3C Community Content Jonathan Mildenhall 2012 2020(CreativeExcellence) (ContentExcellence) PC Tablet Phone ! ! Mobile Web !Mobile App As a global brand with limited awareness and limited marketing budget, . Content is critical for us because its the currency that drives our relevance and therefore consumer consideration for our brand. Dan Vinh VP Global Marketing, Renaissance Hotels at Marriott International CCO (Chief Content Officer) One more thing....... Jobs-to-be-Done -- / .... ! ! ! / PC Trafc User Business Intelligence Big DataCRM Commerce 3C Community Content Content Community Commerce Delivering today designed for tomorrow Becker Lai cylai@phimedia.tv