Презентация Школы маркетинга, 15 сентября 2016

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    09-Jan-2017

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<ul><li><p>15 , 2016 </p></li><li><p> - </p></li><li><p>25 </p></li><li><p>50+ </p></li><li><p>2000 </p></li><li><p> ? </p></li><li><p>: </p></li><li><p>: </p></li><li><p> ? </p></li><li><p> ? , </p></li><li><p> ? </p></li><li><p> - on-line </p><p>- </p><p>CIM Diploma </p></li><li><p> On-line, 8 , - </p></li><li><p>- , </p><p> : + 5 , 3-4 </p></li><li><p> : 20+ , </p><p> 7-9 </p></li><li><p>CIM Diploma , </p><p> Strategic Marketing Digital Planning Mastering Metrics </p><p> : 12 , 3 + ! </p><p> 1 </p></li><li><p>2014/2015/2016 PR ! </p></li><li><p> ? </p></li><li><p> ? </p></li><li><p> ? </p></li><li><p> 1/3 90% </p><p> 1-2 - , </p></li><li><p> 1000 </p></li><li><p>15 , 2016 </p></li><li><p> the CIM (UK) </p><p>IPM Business School as Accredited Study Center (since 2001) </p></li><li><p>WHAT IF THE CIM WERE A RESTAURANT? </p><p>A WORKSHOP </p></li><li><p>PRODUCT = VALUE </p></li><li><p>PRICE = COSTS </p></li><li><p>PROMO = VALUE COMMUNICATION </p><p> How do you know about the CIM? </p></li><li><p>DELIVERY = CONVENIENCE </p></li><li><p>PROCESSES = little fun face-to-face 50% for personal work </p></li><li><p>PEOPLE = TUTORS </p></li><li><p>PHYSICAL EVIDENCE </p></li><li><p>A PERK </p></li><li><p>The Target Audience? And whats about its POSITIONING? </p></li><li><p>15 , 2016 </p></li><li><p> ..., - </p></li><li><p> - </p><p> - CIM . </p><p> . General Management Program EMBA </p><p>50 . </p></li><li><p> . </p><p> 51 </p></li><li><p> research proposal </p><p>- </p><p> . </p><p> 52 </p></li><li><p> 3 </p><p> . </p><p> 53 </p></li><li><p>CIM Mastering Metrics </p><p> . </p><p> 54 </p></li><li><p> . </p><p> 55 </p></li><li><p>GMP EMBA </p><p> . </p><p> 56 </p></li><li><p> . </p><p> 57 </p></li><li><p> . </p><p>58 </p></li><li><p>15 , 2016 </p></li><li><p>&amp; </p><p> ! </p></li><li><p> ! 1. 2. - 3. 4. 5. SMM 6. - 7. 8. </p></li><li><p>15 , 2016 </p></li><li><p> , - , 15- </p><p> (Nestle, Tchibo). </p><p> , Blended Learning. </p><p> , , , </p><p> CIM Advanced Certificate in Marketing, CIM Web Analytics and Social Media Monitoring, . </p></li><li><p> ? </p></li><li><p> 10 </p></li><li><p> SMM Events SEO </p><p> Insight </p></li><li><p> ? </p><p>- _ Marketing School_2016 </p></li><li><p> , </p></li><li><p> 25 2017 </p></li><li><p> : 15 - 5% 2% ! - 5% </p><p> 5 </p></li><li><p> - ! </p></li><li><p> ! ! </p></li><li><p>15 , 2016 </p><p> 3 4 5 6 ?:: 10 ? ? ? 14-CIM Diploma ? ? 22 23 ? 28 29 30 1000 33 the CIM (UK) What if the CIM were a restaurant?PRODUCT = VALUEPRICE = COSTSPROMO = VALUE COMMUNICATIONDELIVERY = CONVENIENCE 42PROCESSES = little fun PEOPLE = TUTORSPHYSICAL EVIDENCEA PERK The Target Audience? - 51- CIM Mastering Metrics GMP EMBA 57 58 60 ! ? 10 ? , - ! ! ! </p></li></ul>

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