РИФ. Иннополис 2016

  • Published on
    11-Apr-2017

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  • , Vi

    ., 2016

    .

    Programmatic TV

  • Programmatic

    Programmatic

    Programmatic

    ,

  • :

    ,

    Performance, context,

  • ?

    Programmatic

    () performance

    -

    Programmatic & Programmatic

  • Total TV Audience (Nielsen) (fusion) - single source panel (TV,

    Connected TV, PC Mobile)

    X-Media (Comscore Rentrak) (RPD STB, onnected TV, PC Mobile), single source

    BigTV (TNS) (fusion) - single source panel ( PC)

    i

  • 4.27. 1.15. 2.42. 0.12.

    0.30.

    40% 70 ,

    30 * - 11% -

    TNS TV Index, Radio Index, Marketing Index, ( 100 .+), 18+. Web Index (user-centric ), 12-64

    * Vi, () 2015.

    18+ 9

  • ,

    digital

    ,

    - , ,

  • -

  • &

    ,

    -

  • Programmatic TV

    BigTV rating

  • Programmatic TV BigTV

  • - NBCUniversal

    programmatic , NBCx

    Krishan Bhatla, EVP Digital Strategy, Operations (24.02.2016):

    It's the industry's first national programmatic TV offering at scale

  • 10118 -

    1080

  • 10118

  • 10180

  • Programmatic TV:

    Programmatic TV

    ,

    online

    ViMB

  • :

  • Programmatic -

    Programmatic

    Programmatic ,

  • !www.vi.ru pr@vi.ru +7(495)2344400

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