РИФ 2016, Data Monetization - Как зарабатывать на данных 2.0

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  • Company Profile

    Make your data clever

    Corporate Overview

  • cleverdata.ru | info@cleverdata.ru

    Make your data clever

    .

    ;

    43

    ;

    7000 .

    Marketing Data Platform

    , ,

    ,

    .

    Data Marketing Cloud ( )

    .

    ;

    ;

    ;

    Big

    Data Digital Marketing.

    1DMP

    2

  • cleverdata.ru | info@cleverdata.ru

    -

    , Hadoop Big Data, . , , -, - 360, . (, , ).

    3

  • cleverdata.ru | info@cleverdata.ru

    1DMP Data Marketing Platform

    4

    : first party data

    CRM

    digital

    cookie offline

  • cleverdata.ru | info@cleverdata.ru 5

    Data Marketing Platform

    1DMP

    1DMC

  • cleverdata.ru | info@cleverdata.ru 6

    Tag Manager CRM

    1DMP Data Marketing Platform

  • cleverdata.ru | info@cleverdata.ru 7

    1DMP Data Marketing Platform

    Data Scientists

  • cleverdata.ru | info@cleverdata.ru 8

    1DMP Data Marketing Platform

  • cleverdata.ru | info@cleverdata.ru 9

    1DMP Data Marketing Platform

  • cleverdata.ru | info@cleverdata.ru 10

    (response lift 50%) (response lift 15%)

    1DMP Data Marketing Platform

  • cleverdata.ru | info@cleverdata.ru 11

    1DMC Data Marketing Cloud

    :

  • cleverdata.ru | info@cleverdata.ru 12

    1DMC Data Marketing Cloud

    cookie sync

    : DMP eCommerce

    B2B2C

    . .

  • cleverdata.ru | info@cleverdata.ru 13

    1DMC Data Marketing Cloud

  • cleverdata.ru | info@cleverdata.ru 14

    1DMC Data Marketing Cloud

    Partners discovery Shared learning

    hit rate Cross-device

    Data supplying

    Data security Single point

    *

    80% 10