Презентация "3 беды Интернет-маркетинга"

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    13-May-2015

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"3 - B2B " EMB2B 2014 (15 2014 .)

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  • 1. B2B - , - Ruukki Rus www.ruukki.ru - EMB2B 2014, 15 2014 .

2. RUUKKI? , : Twitter: @nich_marketing | Email: nichcom () gmail.com 3. B2B . , . . . . . . , . . ROI. - . , . 4. B2B (, , ), , RM. 5. B2B . - ! 6. 3 - KPI 7. ( ) 8. Salesforce (CRM). XLS. ExactTarget (Email). . (EMAIL) 9. , . CRM , - . , (open rate, click rate). 10. SF c ET Salesforce . ( ) . ExactTarget. Salesforce. 11. () -. . . Salesforce - 0. 12. - . . , , , , ( ). 276 3 , ( ). DISCONNECT 13. SALESFORCE AppExchange . , . SF. 14. , CRM, EMAIL FACEBOOK C Facebook ( , , ). Facebook. Facebook Facebook . Email Facebook ( Facebook). (CRM). CRM Facebook: ( , ). CRM. 15. CRM ( !) . 16. CRM 17. 18. 13% . 67% . 29% . 19. ? 100% 94,5% 74,2% 69,3% 22,6% 801 CRM. 757 . 595 undeliverables. 555 email- . 181 . 20. 21. 22. 2013 . . , . 382 25 (6,5%) 2014 . . : , (), , 830 257 (31%) 23. KPI 24. 25. - 26. - KPI bounce rate ? ? ? ? 20% ? - ? ? 20% 100 1 1 100 .? ? 27. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% KPI - : 28. KPI: 3 . - . digital- . . %. % %. 29. . -. , . KPI . KPI . 30. ! : (985) 318 5504 Twitter: @nich_marketing Email: nichcom () gmail.com

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