מצגת מיתוג אישי באינטרנט - מאור קפלנסקי

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  • 1.

2. ' ' 3.

  • : ,
  • -

' '-" " 4.

  • " ' '.
  • , "

Personal Branding - . , , - 5. - P RICE P LACE P RODUCT P ROMOTION P ackaging P resentation P romotion P assion P ositioning P erson -P -P 6.

  • -Distinction
  • Value Proposition
  • The Brand Called U

7. 2008? -

  • " "
  • -WEB2.0

8.

  • SEO
  • :
  • - " "
  • Personal eBrand

http://personalbrandingblog.wordpress.com 9.

  • " "-
  • -
  • www.maorkaplanski.com

GOOGLE ME 10. :

  • 44%

http://www.execunet.com/m_releases_content.cfm?id=3349

  • 77% " "

http://world.themarker.com/tmc/article.jhtml?ElementId=as20071217_08 &layer=career&layer2=coupon&layer3=world

  • 47% "

11. :

  • ALERTS

Reputation Defender . 12.

  • " " eBrand Personal

13. 2.0WEB Social Media -

  • Facebook
  • LinkedIn
  • Digg
  • Hook

14. - ' ' ' 15. Web-Celeb 16. ITS A BRAND YOU WORLD

  • 10
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17. eBrand

  • +
  • -Google