ИНСТРУМЕНТЫ СОВРЕМЕННОГО ПРЕДПРИНИМАТЕЛЯ

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    13-Dec-2014

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Customer Development Lean Startup. Lean Canvas (-)

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2. 9 10 on.wsj.com/13leVov bit.ly/19oVmjQ 3. -/ / / 4. Stealth (pivot) (pivot) 5. 6. , - , , 7. , , 8. ! !!! 9. CUSTOMER DEVELOPMENT 10. () Customer Discovery CustomerValidation Customer Creation Company Building CUSTOMER DEVELOPMENT STOP STOP STOP (Pivot) 11. GET OUT OFTHE BUILDING! - 12. CUSTOMER INTERVIEW 13. , . 40 : Mars, Samsung, PwC, , GrouponRussia http://firrma.ru/data/interview/1278/ 14. LEAN STARTUP 15. BUILD MEASURE LEARN 16. " , 24 " - 17. MVP 18. (, ) 19. , wireframes, 3D 20. GET OUT OFTHE BUILDING! 21. LEAN STARTUP MVP (Pivot) (Pivot) 22. ! 23. 24. LEAN CANVAS 25. Lean Canvas (-) Lean Canvas Ash Maurya @ Spark59 (www.leancanvas.com). Business Model Canvas Alex Osterwalder (www.businessmodelgeneration). (metabeta.ru) 3 . () ? (3 ). , , . ( ). () / . / () Acquisition () Activation () Retention () Revenue () Referral ( ). (CAC) . (LTV) 1 2 3 4 5 67 8 9 26. Lean Canvas (-) Lean Canvas Ash Maurya @ Spark59 (www.leancanvas.com). Business Model Canvas Alex Osterwalder (www.businessmodelgeneration). (metabeta.ru) 3 . () ? (3 ). , , . ( ). () / . / () Acquisition () Activation () Retention () Revenue () Referral ( ). (CAC) . (LTV) 27. (Steve Blank) (Eric Ries) (Ash Maurya) (Rob Fitzpatrick) 28. e-mail: ilya.korolev@gmail.com linkedin: linkedin.com/in/ilyakorolev facebook: facebook.com/ikorolev Startup Development bit.ly/fbstartupdev

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