מדדים וניתוח סטטיסטיקות בפייסבוק

  • Published on
    22-May-2015

  • View
    742

  • Download
    2

Embed Size (px)

DESCRIPTION

. INSIGHT . " . ( ).

Transcript

  • 1. : http://ads.ak.facebook.com/ads/creative/insights/page-insights-guide.pdf : ( )Insights . . "". . , , , . "" ) (Export . , : , ),(CSV : " " ( )Page level data , " " ( )Post level data , " " ( )Key Metrics . . , .

2. . . , , *, ( )Total likes 3. ( .)Friends of Fans " " . , " " ( ,)People Talking About This . : "" , , ()Event "-" . "."Total Reach , " " ( )Total Likes" " ( People )Talking About This . , , , . * "" (3122 ,)comScore . , . , . 4. , . . , , , . "" ( )Virality % . 5. , . ? ? "" ? , . . , . "" ( )Reach (, ) . , , . 6. " " ( )Engaged Users . " ". ( , , ...), ( , , ...) [" " (.])Other Clicks 7. " " ( )Talking About This . , " " " ", "" " ". . , . , 23-12, . , "" (" ,)Fans" ( )Reach" " ( )Talking About This"" ( )Insights "", : ("") , , "" , , 8. ()Fans Tab "" 9. ( :)Likes Sources , ( , "", , .), . 10. "" ()Reach Tab ( :)Reach graph , . , . 11. ( :)Frequency graph , , , . 12. " " ()Talking About This " " , . 13. . . . http://www.facebook.com/yan.kotliarsky

Recommended

View more >