Презентация «Тенденции развития ринка платежных карт и дистанционных банковских сервисов»

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  • 1. 1 (044) 230-0260, Dmytro.Yablonovskyy@gfk.com GfK Ukraine, 2013

2. 2 1000 16 ; , , , ; 50 . ; - ; 2012 (H22012) 2008-2012 . , , . FMDS (Financial Market Data Service) Personal. GfK . 3. 3 : % , H12008-H22012 2009 . 2012 54,5% 16 .30354045505560H12008 H22008 H12009 H22009 H12010 H22010 H12011 H22011 H12012 H22012 (H22012):54,5% : . : 16 4. 4 : % , 2012100 98 96 95908683 81 8178 7664 6360 58 585550340102030405060708090100 : ,, , , 90%. : . : 16 5. 56,339,316,937,56,921,08,663,6 18,216,45,320,239,923,423,46,324,022,8 50 .51-100 .101-500 .>500 .33,914,815,114,215,86,117,518,618,318,822,34,5 : ? (1)% , H22012 : (20-59 ); ; .16-19 20-29 30-39 40-49 50-59 60 : . : 16 6. 614,36,818,059,97,26,419,965,5/ ///19,219,842,318,735,423,933,17,6 : ? (2)% , H22012 1,553,744,83,468,428,2 : ; ; . : . : 16 7. 7 : ? (3) ( 50); ; ; ; . ; !!!! 2008 , : ; (SMS-, -, ). ? VS. : ? : . : 16 8. 8 ?% , . , 2012 , , .57,532,610,96,8010203040506070 H22012 : . : 16 9. 9 % , H2201258,8% -8,7% 6,7% 6,6% 25,1% 1,7% 1,2% % 0,2% / 0,6% . 0,5%0,3% . : . : 16 10. 10 ?% , H2201293,339,831,52,72,21,30,2 / - - , , / / / Portmone - - : . : 16 11. 110102030405060H12008 H22008 H12009 H22009 H12010 H22010 H12011 H22011 H12012 H22012 / / % , H12008-H22012 (, /) . (, / ) . : . : 16 12. 12 : ? : . , , , ( 2008 .): ; ; ; . : . : 16 13. 13 : ? : /. : . , ,, ( , ) /( 2008 .): (50-59 ); ; /; . / 14. 14 POS- ? NFC-PayWavePayPass , ? ? 15. 15 -: % - : : 45% H22012 vs. 19% H12008 ( 2,4 ) -: 2% H22012 vs. 0,8% H12008 ( 2,5 )01020304050H12008 H22008 H12009 H22009 H12010 H22010 H12011 H22011 H12012 H22012 - , - H22012: 45%H22012: 2% : . : 16 16. 16 -: % , 201290807544363326191374 3 3 3 2 2 10102030405060708090100 -( 2% 16 ). , , 70%. : . : 16 17. 17 - ( .. , , ..) / , / ( , , ..)/ : / / / ( ) () 18. 18 - : 2112 - !!!!!3 ? 19. 19 595339363127252422212119161412106 (, ) - (Skype ..) , - (ICQ, GoogleTalk, QIP, Miranda ..) ( , GoogleMaps) - ? ; / .- ( 10%), - % (H22012 ) : . : 16 20. 20- * - 2 2012 0200400600800100012001400160018002000H12008H22008H12009H22009H12010H22010H12011H22011H12012H22012 , / (.)45% * 10%/ : . : 16 21. 21: ? , -5 , -( ) ( ), CD- DVD- / ( , ..) -? -- ~ 3~ 2~ 2: online-retail 22. 22 -, - , : online-retail , , , - , , , - - Webmoney, . , 23. 23 remote banking / - , 24. 24 !

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