조직 민첩성, 신사업 성공의 핵심역량

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  • 1. 2012. 3. 21. (846), . ? . . . 7() : (3780-8347)cp1.kim@samsung.com

2. CEO Information 846 (Organizational Agility) . , , . . . , . , . , . , , 3 . (Strategic Agility) , . (Portfolio Agility) . (Operational Agility) , , IT . 3. CEO Information 846 , (64.9) , (61.7) (58.6) . > > . , . (60.3) , (59.4) (55.1) . , , . , > > . , , . 7() 7 . CEO : CEO . : . : CEO , . M&A : (SNS) , M&A . : CEO . . : , . : . 4. CEO Information 846. ? 1) - , 46% ?: Economist Intelligence Unit(2009). Organizational agility: How businesscan survive and thrive in turbulent times. The Economist. - , 131 , 2012 1) , (Daveni, R. A. (1994). Hyper-competition: Managing the dynamics of strategic maneuvering. NY: The Free Press.) 1 5. CEO Information 846 - (catch-up) , - : 1) ? 2) / ?: SERICEO (SERICEO 304 , 2012.1.9. ~ 2012.1.13.) - 90% 2)" "( INSEAD )3)2) Mckinsey Global Survey(2006). Building a nimble organization. Mckinsey Quarterly, June. 1,562 3) Doz, Y. & Kosonen, M.(2008). The dynamics of strategic agility: Nokias rollercoaster experience. California Management Review, 50(3). 2 6. CEO Information 846- 2004 , 4) - , 5) - (exit plan) . , - , , (alertness), (multi-direction) (flexibility) 4) Nokias new chief faces culture of complacency. (2010. 9. 26.). The New York Times. )5) 3 7. CEO Information 846 : 100m (Usain Bolt) , (Lionel Messi) , , : Sull, D.(2010). Competing through organizational agility. McKinsey Quarterly,December. [ ] - (strategic sensitivity) 6)- 6) Doz, Y. & Kosonen, M.(2008). The dynamics of strategic agility: Nokias rollercoaster experience. California Management Review, 50(3). 4 8. CEO Information 846 IBM EBO(Emerging Business Organization) [ ] - , (boldness) 7)- 2004 (Siemens One) , [ ] (, , IT ) - , - Zara 7) Sull, D.(2010). Competing through organizational agility. McKinsey Quarterly, Dec. 5 9. CEO Information 846. 8) > > () : 1) , p > - : Ideal: Urgent: Contingent: , Insignificant: 11 15. CEO Information 846. 7() 7 - 7 7 CEO CEO 13) - CEO , CEO COO 13) , . , 12 16. CEO Information 846 (Vigilant Leadership) (Operational Leadership)- - - , , - - - - - - - - / - - , - , : Day, G. & Schoemaker, P. (2008). Are you a vigilant leader? MIT Sloan ManagementReview, 50(3).- CEO "CEO , 90% " ( )(Novozymes) CEO CEO - , - CEO , 5,000 (: Day, G. & Schoemaker, P. (2008). Are you a vigilant leader?MIT Sloan Management Review, 50(3).) 13 17. CEO Information 846 - GE Leadership Innovation and Growth(LIG) GE LIG 2006 GE "GE DNA " LIG , , - : - : - : , , - : , - : (: Prokesch, S. (2009). How GE teaches teams to lead change.Harvard Business Review, January.) (TMT: Top Management Team) TMT - - 14 18. CEO Information 846 FrameworkS FrameworkS CEO - , 1990 - , (: Larsen, R. (1999). FrameworkS: Turning the challenges of change into opportunities for growth - Johnson & Johnsons management process. The Chief Executive, May.) - IBM , TMT Crows nest - CEO - CEO 1980 1990 14)14)Visscher, K. & De Weerd-Nederhof, P. C. (2006). Rise and falls of innovative organization: Theinnovation journey of Ericsson ensched. International Journal of Innovation Management, 10(3). 15 19. CEO Information 846 - , IBM EBO , , , , - , M&A (SNS) - - , 80% (LinkedIn) 15)15)Led by LinkedIn, Social Recruiting Continues to Grow. (2011.7.25.). ReadWriteBiz. 16 20. CEO Information 846 M&A - M&A - M&A (Acquire) (Hire) Acqui-hire M&A Drop.io CEO M&A " M&A . M&A ."(: For buyers of web start-ups, quest to corral young talent.(2011.5.18.) The New York Times. ) CEO - , CEO 16)" "( )16)Sull, D. (2009). How to thrive in turbulent markets. Harvard Business Review, 87(2). 17 21. CEO Information 846(Misys) CEO CEO - 2008 300 - , (: Tushman, M., Smith, W. & Binns, A. (2011). The ambidextrous CEO.Harvard Business Review, 89(6).) - 17) CEO , - , - 3 , 17)Tushman, M., Smith, W. & Binns, A. (2011). The Ambidextrous CEO. Harvard Business Review.89(6). 18 22. CEO Information 846 , IBM (Milestone Evaluation) (strategic milestones) - , , , - , 5 7~10 , (: Garvin, D. A. & Levesque, L. C. (2005). Emerging Business Opportunityat IBM. Harvard Business School Case.) - , " " ( ) 19 23. CEO Information 846- - (Skunk Works) 14 14 1. , .2. .3. .4. , .5. , .6. () (: ) , , (ERP) - IBM (GSI) 170 ERP CRM 18)- ERP , (time-to-value) 18)IBM Taps SAP For Global Single-Instance Project. (2009.11.3.). InformationWeek. 20 24. CEO Information 846 Trend < 1 >3. 13 3. 14 3. 15 3. 16 3. 19/()1,121.501,126.101,127.80 1,125.90 1,122.30 /() 82.32582.930 83.790 83.59082.525/() 1.31560 1.307801.302901.30800 1.31800(3AA-, %)4.284.324.374.394.41(3, %) 3.483.523.573.593.62 CD (91, %)3.543.543.543.543.54LIBOR (3, %)0.47365 0.473650.473650.47365 0.47365 (S, $/) 124.21124.22 123.64 122.23123.94 WTI(S, $/) 106.81105.54 105.17 107.12108.12 CRB 504.41505.09 505.72 504.84 ..(KOSPI, ) 2,025.042,045.082,043.76 2,034.44 2,047.00 5 CDS 125 120116110 107< >2009 20102011.10 2011.11 2011.12 2012.1 2012.2 1)-0.216.8 6.7 6.3 2.9-1.9.. 74.480.978.8 78.477.0 80.6.. 1.83.9 3.7 3.0 1.6 0.9..3.63.7 2.9 2.9 3.0 3.5 4.2()88.992.073.6 73.075.4 85.3104.2 ()2,350.6 2,382.9 2,467.32,458.92,412.5 2,373.22,378.3 2.83.0 3.6 4.2 4.2 3.4 3.1 -0.2 3.8 5.6 5.1 4.3 3.4 3.5 2.13.4 3.6 4.5 4.4 3.3 2.8(, FOB)2)3,635.3 4,663.8 466.4460.5 489.2412.1463.9 ()(-13.9)(28.3) (7.6)(11.6) (10.8) (-7.3) (20.6)(, CIF)3,230.9 4,252.1 427.3430.1 455.2434.4448.7 ()(-25.8)(31.6)(15.5)(11.2) (13.6)(3.5) (23.3)()2,699.9 2,915.7 3,109.83,086.33,064.0 3,113.43,158.01) (2012. 2. 29.) 2012 1 2) (2012. 3. 15.) 2 () 21 25. CEO Information 846< > 2011 2011 201120112012 2009 20101 2 341GDP 1)0.3 6.2 4.2 3.4 3.53.4.. 0.0 4.1 2.8 3.0 2.01.2.. -9.825.011.7 7.5 1.0 -3.4.. 3.4-1.4 -11.9-6.8-4.6 -4.0..SERI 53.251.849.247.247.5 45.444.2( )SERI 2) 0.474 0.658 0.669 0.689 0.693.. ..( )()3) 1,946.5 2,176.4 2,212.4 2,257.9 2,216.9.. ..() 854.8 937.3 949.0 1,050.1 1,070.7.. ..() -17.616.7-4.4-2.316.8.. ..()4)327.9 282.126.154.969.0126.6..()5) 3,457 3,594 3,824 3,993 3,9563,984..1) GDP 2) 2010 4/4 3) 4) IMF (BPM5) 5) IMF, World Bank 9 , < >( , %) 2010 2011 201120112011 2009 20104 1 234GDP 1) -3.5 3.0 2.3 0.4 1.31.8 2.8 2) 9.3 9.6 9.4 8.9 9.19.0 8.52)-0.4 1.6 1.5 2.7 3.63.9 3.0GDP 1) -5.5 4.4-0.6-6.8-1.57.0-2.3 2) 5.1 5.1 4.9 4.6 4.64.1 4.52) -1.4-0.7 0.0-0.5-0.40.0-0.2GDP 1)-4.1 1.8 0.3 0.8 0.20.1-0.3 2)9.610.110.010.010.0 10.310.6 2)0.3 1.6 2.2 2.7 2.73.0 2.7GDP 1)9.210.3 9.8 9.7 9.59.1 8.9 2)4.3 4.1 4.1 4.1 4.14.1 4.1 2)-0.7 3.3 4.6 5.4 6.46.1 4.11) , , GDP , GDP 2) 22

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