스토리텔링과 스타트업 - 헤드플레이 김태관

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    19-Mar-2017

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  • 2017.02

  • HEADPLAY : History

    2000~2012 , Team HEADPLAY

    KBS TV [ ] [ ] CI [ 100] [ DMZ] [ ] [ ]

    2013~2014 - Code Chaser

    ( 10-1388426 ) ETRI , MVS : e

    (2014.01.10.) 2015 Code Chaser ,

    Value Culture & Media 50

    2016 COMICA

    FUNCHLINE

    CJ E&M

  • HEADPLAY

    Culture & Media

    Equity Project Investment

    Equity & Management

    Equity & Management

    100%

    In-House

    Co-operation

    Powerful Business Alliance

    Integrated Value Chain

    Cowork

  • HEADPLAY : FUNCHLINE

    Vision : the Dream Vehicle for Digital Story Writers

    Mission : a Solid Base for the Transmedia Ecosystem

  • 10

    10

    900

    8.4%

    10.3%

    10

    23.3%

    http://imagesearch.naver.com/search.naver?sm=ext&viewloc=1&where=idetail&rev=17&query=%EB%AF%B8%EC%83%9D&section=image&sort=0&res_fr=0&res_to=0&start=19&ie=utf8&img_id=news0080003083240_1&face=0&color=0&ccl=0&viewtype=2&aq=0&spq=1&nx_search_query=%EB%AF%B8%EC%83%9D&nx_and_query=&nx_sub_query=&nx_search_hlquery=&nx_search_fasquery=

  • :

    : One Source Multi Use

    (Spin-off), (Prequel)

    :

  • , Seamless

    1

    2

    Globalization 3

    2

    PAN Asia

    , Risk ,

    Market Territory

  • Key Takeaway

    1 ,

    2 , Game Rule

    3 , 2016

    4 , 2017 ,

  • (Storytelling)

    WHAT HOW

    WHY

    1. 2. 3.

    +

    Product/Company

    etc

  • .

    6 26, 1()

    Tel +82-2-598-3693 www.headplays.com

    oversky7@daum.net

    head@headplays.com

  • ?

    APP

    .

    10-1388426 ( )

  • * 10-1388426 [

    ]

    * [CODE CHASER]

    * [CODE CHASER]

    *

    * 10-1574993 [

    ]

    * []/[ ]

    * PCT

    (PCT/KR2014/007602)

    * CHODE CHASER -

    (, , , )

    * 2014

    * [ ] PCT

    (PCT/KR2014/007603)

  • 2015

    *

    * O2O

    ,

  • O2O

    ! ! !

    !

    QR

    1 APP

    or

  • Ex) :

    APP