Интернет-маркетинг с оплатой за действие. Партнерский маркетинг и CPA. Владимир Сахаров

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<ul><li> 1. - CPA SalesDoublerwww.salesdoubler.com.ua</li></ul> <p> 2. - CPA ?- - - - : - : - - -- CPA- - . 3. (Affiliate marketing) 4. :1994 William J. Tobin, PC Flowers &amp; Gifts 1996 Amazon Amazon Associates. Amazon 1 300 000 40% Amazon . 5. ? ROI * 23% - . SEO 6. :USA Affiliate marketingspending stats &amp; forecast:2009 $1.94bn,2010 $2.15bn,2011 $2.53bn,2012 $2.99bn,2013 $3.47bn,2014 $4.01bn/Forrester Research 7. : CPA-, 2011 8. CPA -CPA CPA 9. CPACPA = CPM * CTR% * CR% 10. 2 CPA CPA-- - - 3-6 - - - - 11. - (merchant )- (affiliate, )- - , CPA-, affiliate network- 12. : / ROI :- , .- , 13. : / :- /, , -- 14. : :- - . 15. : / :- .- , -- user experience 16. CPA CPA =Campaign_budget(Ipmressions*CTR%)*CR%Campaign_budget =Impressions =CTR% =CR% = ( , ..) 17. CPA CPA =Campaign_budget(Ipmressions*CTR%)*CR%Campaign_budget = $200Impressions = 200 000CTR% = 0,5 %CR% = 3% ( , ..) 18. + API- 19. : - , . 20. : + ; - 21. . 22. 23. 24. 25. , 26. = 27. 28. 29. - 30. : () + ; - 31. Actions = * * CR% 32. 33. : - - - - - - + - - - 34. : 35. : 36. ? 37. 38. - 39. 40. Cashback and rewards 41. XML - 42. Custom Search Engines 43. - Cookie Stuffing 44. - XML XML XML 45. : XML- 46. : 47. CPA- , - CRO 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. () CPA- B2b : , , , 58. www.salesdoubler.com.uavs@salesdoubler.com.uawww.facebook.com/SalesDoubler</p>