12 Innovation Strategy 2013

  • Published on
    10-May-2015

  • View
    304

  • Download
    0

Embed Size (px)

Transcript

  • 1.Strategic Management @ 2013 Wai Chamornmarn12 Innovation Strategy

2. Strategic Management @ 2013 Innovation strategy 3. Strategic Management @ 2013 Development Of The Innovation Strategy 4. Strategic Management @ 2013 Product InnovationProcess Innovation 5. Strategic Management @ 2013 Evolutional Power of Innovation 6. Strategic Management @ 2013 /Product, Process, and Strategic Innovation over the Life CycleTIMERATEOFINNOVATIONProcessinnovationStrategicinnovationProductinnovation 7. Strategic Management @ 2013 De-Maturity and Re-Maturity Process 8. Strategic Management @ 2013 9. Strategic Management @ 2013 Product architecture 10. Strategic Management @ 2013 Daniel E. Whitney, PhDSenior Research ScientistCenter for Technology, Policy, andIndustrial DevelopmentDaniel Whitney is a Senior ResearchScientist and Senior Lecturer inMechanical Engineering and EngineeringSystems at MIT. He works withengineering, management, and policyresearchers and students in connectionwith the Leaders for Global Operationsprogram, the System Design andManagement Program, the LeanAdvancement Initiative, and the Ford-MITResearch Alliance. 11. Strategic Management @ 2013 Product architectureHierarchy of connections between disparatefunctions within a system 12. Strategic Management @ 2013 Interdependent ArchitectureSystemComponent A Component BComponent C 13. Strategic Management @ 2013 Interdependent Architecture changing one component requires changes in all other parts of the system,because the relationships between the parts are not clearly understood can be best managed through internal processes 14. Strategic Management @ 2013 Modular ArchitectureSystemComponent A Component BComponent C 15. Strategic Management @ 2013 Establishing Module and Open FormatModular Product and Integrated Product 16. Strategic Management @ 2013 Modular or Integral Architecture? Motorola StarTACCellular PhoneRollerbladeIn-Line SkatesFordExplorerAppleiBook 17. Strategic Management @ 2013 Product/market evolution 18. Current SystemNew SystemFundamental Limit of CapabilityTimeEvolution TrendsTargetTaking a jump to a new stagein the trend(s)Value= B-(C+H+I) 19. Strategic Management @ 2013 Smaller: The Evolution of the Disposable NappieThe 1940s The Floater The 1960s Pampers!The 1980s Super-Absorpent The 2000s Another 60% smaller! 20. Strategic Management @ 2013 21. Strategic Management @ 2013 From What exists to Whats coming 22. Strategic Management @ 2013 Pattern of evolution 23. Strategic Management @ 2013 Genrikh Altshuller: the Creator of TRIZAnd Suddenly the Inventor Appeared TRIZ, the Theory of Inventive Problem Solving 24. Strategic Management @ 2013 Evolution 25. Strategic Management @ 2013 Technology Disruption 26. Strategic Management @ 2013 Clayton Christensen World Economic Forum 2013 27. Strategic Management @ 2013 Disruptive Technology 28. Strategic Management @ 2013 Disruptive Technology 29. Strategic Management @ 2013 A Theory of Hybrids68 Copyright Clayton M. Christensen5/18/13PerformanceTimeDisruptive InnovationsTimePeapod: Are there customers thatwould love a car that wont go far, andwont go fast?Competing on cost, design,reliability, and performance onthe California FreewayTesla $100,000Prius Hybrid 30. Strategic Management @ 2013 Open Innovation 31. Strategic Management @ 2013 Henry Chesbrough, the Father of Open Innovation, believes that in the futureinnovation communities will push the boundaries of Open Innovation 32. Strategic Management @ 2013 OPEN INNOVATION Closed innovation - requires control Open innovation companies use external as well as internal ideas and both external andinternal ways to market internal ideas can be taken to the market through external channels togenerate additional value Chesbrough, H., Open Innovation, Harvard Business School Publishing,Boston MA, 2003 33. Strategic Management @ 2013 Chesbrough H.W.: The Era of Open Innovation, MIT Sloan Management Review,Spring 203, p. 35 - 41 34. Strategic Management @ 2013 Innovative organization 35. Strategic Management @ 2013 The Learning Laboratory17-74Value:SharedknowledgeIntegrateinternalknowledgeValue:EgalitarianismOwnand solveproblemsValue: Opennessto outsideknowledgeIntegrateexternalknowledge Value:Positive riskExperimentcontinuouslyManagerial system:Managerial system:Managerial system:Managerial system:PresentInternalFutureExternal IntellectualAssets 36. Strategic Management @ 2013

Recommended

View more >