6 Unremarkable Yet Powerful Principles of Building an Online Business

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    11-Aug-2014

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My presentation from the 2014 Authority Intensive in Denver in which I shared my story and identified 6 principles that have been part of building the business that I have built online since 2002. While each principle is 'unremarkable' in that it will be familiar to us all - together they help to build a solid foundation for an online business. For live blogging recaps of this session check out: - http://www.skyword.com/contentstandard/blog/six-unremarkable-ways-to-create-remarkable-content/ - http://feldman.org/blog/do-remarkable-work/

Transcript

by Darren Rowse Lessons of the Journey My Confession Were Not Alone We live in remarkable times! Chris Hunter bikeexif.com We live in remarkable times! Chris Hunter bikeexif.com Christina Butcher hairromance.com We live in remarkable times! Chris Hunter bikeexif.com Christina Butcher hairromance.com Katrina Springer theorganisedhousewife.com.au We live in remarkable times! Success is more about DOING the things you know you should do than discovering the secrets you dont yet know. 1. Start Dont wait until you know who you are to get started. The way you gure yourself out is by making things. Austin Kleon 2002 2002 Check out this blog no experience no skills no history of sticking at things no money no network no time no idea no passions fear perfectionism My Excuses Began Dissolving On Starting My Excuses 'Inaction breeds doubt and fear. ! Action breeds condence and courage. ! If you want to conquer fear, do not sit home and think about it. ! Go out and get busy.' ! Dale Carnegie readership book deal speaking invitations Starting led to opportunity income friendship authority and inuence passions ideas vocation voice peace discipline Starting led to self discovery Starting is a Mindset and should never be contained to a moment in time that you can tick o your to-do list [ ] 2002 2014 2005 might be the small thing in front of you your next big thing 2. Put Readers First Who are your Readers? what are their ! needs problems desires challenges dreams fears goals language habits loves hates passions Ge Clarity About the Change You Want to See In Readers A blog has a maximum impact when people are left dierent as a result of reading it 1. who are your readers? 2. what do they need? 3. how will they change? ! Ask These 3 Questions Serve with information, advice, news, training, support, entertainment, community, education, inspiration etc ego trac prot prole strategy content TEMPTATION 3. Usefulness is King become a prolic problem solver build problem spotting into your workow build problem solving into your workow Ultimately Usefulness Comes Down to the Change you bring in your reader ApertureApertureAperture Shutter Speed ISO composition holding a camera lighting manual mode condence 610,000 Visitors 4. Build Culture My Successes and Failures Have Been Tied to Health of Culture Success Culture Health My Successes and Failures Have Been Tied to Health of Culture Success Culture Health My Successes and Failures Have Been Tied to Health of Culture Success Culture Health My Successes and Failures Have Been Tied to Health of Culture How to Build Healthy Culture Cultures need leadership Cultures need rhythm 2 daily blog posts 5 daily FB updates 1 weekly challenge 1 weekly newsletter 1 annual holidays promotion 4 seasonal ebook launches at Digital Photography School 730 yearly blog posts 1825 yearly FB updates 52 weekly challenge 52 weekly newsletter 5 holidays promotions 20+ ebooks over time EPIC blogs are built on many little useful actions Culture is built upon shared experiences Whats Dangerous is not to Evolve Je Bezos Cultures need to evolve Cultures grow around story ! 5. Create Meaning meaningful adjective : having a clear meaning : expressing an emotion or idea without words : having real importance or value Dont compete for the MOMENT, compete for MEANING. Brian Solis Sameness of copy Emptiness in the like Disconnect between stories The trend is to chase eyeballs. They can have the eyeballs. I care about the hearts and minds. Shayne Tilley The Opportunity: ! To create something with soul that has lasting impact and takes readers on a journey. Meaning leads to Trust, Authority and Inuence 6. Persist put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority Transactional Value put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority Transactional Value Evangelism This is a marathon not a sprint 99.9% of great bloggers are not awesome on day #1 ! Their awesomeness is the accumulation of the value they create over time @PROBLOGGER Darren Rowse