Cannes Lions 2012: Direct Lions (podkategorie: ambient media&mobile marketing)

  • Published on
    21-Oct-2014

  • View
    4.165

  • Download
    2

Embed Size (px)

DESCRIPTION

Prace nagroszone podczas Cannes Lions 2012. Kategoria: direct, podkategorie: ambient media&mobile marketing.

Transcript

<p>Slajd 1</p> <p>CANNES LIONS 2012: KATEGORIA DIRECT </p> <p>ZWYCIZCY W PODKATEGORIACH MOBILE MARKETING &amp; AMBIENT MEDIA </p> <p>CZ 1 </p> <p>cattias.photos, flickr.com </p> <p>Niniejsza prezentacja stanowi przegld prac nagrodzonych podczas festiwalu Cannes Lions 2012. </p> <p>Uwzgldnione zostay w niej wycznie nagrodzone prace w szeroko pojtej kategorii niestandardw </p> <p>ambient media, guerrilla marketing, experiential marketing, a take wykorzystujce nowe technologie, </p> <p>tj. mobile marketing i digital outdoor. </p> <p>Prace z tych kategorii archiwizuj od 2008 roku. Niestety, w ramach festiwalu Cannes Lions nie ma </p> <p>jednej kategorii zbiorczej non-standard. Wyszukiwanie takich kampanii polega wic na niezwykle </p> <p>czasochonnym przegldaniu wszystkich kategorii i podkategorii. </p> <p>Od zeszego roku swoj prac (w formie prezentacji) dziel si z czytelnikami mojego bloga </p> <p>http://hatalska.com. Wierz bowiem, e zebranie w jednym miejscu najlepszych niestandardowych </p> <p>kampanii moe by dla brany inspirujce. </p> <p>Natalia Hatalska </p> <p> Category: Direct Response Digital: Mobile Marketing Title: SUNNY SALE </p> <p>Advertiser/Client: EMART Product/Service: EMART </p> <p>Advertising Agency: CHEIL WORLDWIDE Seoul, SOUTH KOREA </p> <p>Nagroda: ZOTO </p> <p>Case dostpny pod adresem: http://www.youtube.com/watch?v=oUNm_n61maU&amp; Category: Direct Response Digital: Mobile Marketing </p> <p>Title: MOBILE MEDIC Advertiser/Client: AUSTRALIAN DEFENCE FORCE </p> <p>Product/Service: DEFENCE UNIVERSITIES SPONSORSHIP Advertising Agency: GEORGE PATTERSON Y&amp;R Melbourne, AUSTRALIA </p> <p> Nagroda: ZOTO </p> <p>Category: Ambient Media (Large Scale) Title: LEGO BUILDERS OF SOUND </p> <p>Advertiser/Client: LEGO Product/Service: LEGO </p> <p>Advertising Agency: SERVICEPLAN Munich, GERMANY </p> <p>Nagroda: ZOTO </p> <p>Category: Ambient Media &amp; Print Collateral, Non-Mail (Small Scale) Title: GOOD SHIRTS </p> <p>Advertiser/Client: UNICEF Product/Service: UNICEF </p> <p>Advertising Agency: BBH NEW YORK, USA </p> <p>Nagroda: SREBRO </p> <p>Category: Ambient Media &amp; Print Collateral, Non-Mail (Small Scale) Title: RECIPE RECEIPT </p> <p>Advertiser/Client: UNILEVER Product/Service: HELLMANNS MAYONNAISE </p> <p>Advertising Agency: OGILVY BRASIL So Paulo, BRAZIL </p> <p>Nagroda: SREBRO </p> <p>Category: Ambient Media (Large Scale) Title: ARIEL FASHION SHOOT </p> <p>Advertiser/Client: PROCTER &amp; GAMBLE NORDIC Product/Service: ARIEL ACTILIFT LIQUID DETERGENT </p> <p>Advertising Agency: SAATCHI &amp; SAATCHI Stockholm, SWEDEN </p> <p>Nagroda: BRZ </p> <p>Category: Ambient Media (Large Scale) Title: NRMA CAR CREATION </p> <p>Advertiser/Client: INSURANCE AUSTRALIA GROUP Product/Service: NRMA COMPREHENSIVE CAR INSURANCE </p> <p>Advertising Agency: WHYBIN\TBWA\TEQUILA SYDNEY, AUSTRALIA </p> <p>Nagroda: BRZ </p> <p>Category: Ambient Media (Large Scale) Title: EMPTY CARTS </p> <p>Advertiser/Client: LATET Product/Service: MEALS FOR HOLIDAY FUNDRAISER </p> <p>Advertising Agency: SHALMOR AVNON AMICHAY/Y&amp;R INTERACTIVE TEL AVIV, ISRAEL </p> <p>Nagroda: BRZ </p> <p>Category: Ambient Media (Large Scale) Title: NEW YORK WRITES ITSELF </p> <p>Advertiser/Client: VILLAGE VOICE Product/Service: VILLAGE VOICE NEWSPAPER </p> <p>Advertising Agency: LEO BURNETT NEW YORK, USA </p> <p>Nagroda: BRZ </p> <p>Category: Ambient Media &amp; Print Collateral, Non-Mail (Small Scale) Title: REAL FRUIT BOXES </p> <p>Advertiser/Client: CAMP NECTAR Product/Service: JUICE </p> <p>Advertising Agency: AGE ISOBAR So Paulo, BRAZIL </p> <p>Nagroda: BRZ </p> <p>Category: Ambient Media &amp; Print Collateral, Non-Mail (Small Scale) Title: FASHION LIKE </p> <p>Advertiser/Client: C&amp;A Product/Service: C&amp;A </p> <p>Advertising Agency: DDB BRASIL So Paulo, BRAZIL </p> <p>Nagroda: BRZ </p>