Car Dealership Marketing SEO and Strategy

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Online Marketing the Right way!

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  • 1. SEO Still Sells Amp Up Your Strategy Christian Salazar

2. @ChristianS82 3. 3 4. Content Is Anything Created By A Human For Expression, Marketing or Publication 5. Do This Google 2005 5 6. URL String URL Redirects Meta Information H1/H2/H3 lists 7. H1 Breadcrumbs Internal Page Linking VDP Meta Inventory Meta Limit Excessive Links 7 8. Can Do That8 9. Do This Google 2014 We may be the only people in the world who can say our goal is have people leave our website as quickly as possible Source: www.google.com/about/company/philosophy9 10. Influence Your Buyer At The Research Stage. 10 11. 11 12. rd 3Party Listing And Lead Providers Know This 12 13. 13 14. 14 15. 15 16. Consumers Are Searching For What They Want! Not The Dealer To Buy It From. 16 17. 17 18. 18 19. 19 20. 20 21. 21 22. Pulaski, WI Population:Green Bay, WI Population: 105, 8093,57622 23. 23 24. Its pretty easy to find a Kia Soul in Joliet, IL.24 25. Chicago Has Many More25 26. Kia Soul, Optima, Rio, Sportage26 27. Needle, meet haystack.27 28. 28 29. These Guys Know How To Automate and Write Content. You Can Do The Same.29 30. 30 31. This Is How We Do It31 32. 32 33. 33 34. 34 35. 35 36. 36 37. We Are Building Your Brand and Domain Authority Letting Google And Shoppers Know That You Are The Trusted Resource 37 38. 38 39. 39 40. 40 41. 41 42. The Wall Street F$#%*ng Journal Is Talking About A Car Dealership In San Antonio. 42 43. Staying Power43 44. Rank Nationwide!Conversion And Bounce Rate Is BS! 44 45. 45 46. 46 47. 47 48. 48 49. 49 50. 50 51. GotothisreportLoeberMotorshttp://www.loebermotors.comLoeberMotorsOct1,2013 Oct31,2013Pages AllVisits 100.00%ExplorerPageviews 400200Oct8Oct15Oct22Oct29Thisdatawasfilteredwiththefollowingfilterexpression:/clpPagePageviewsUniqueAvg.TimeonPageviewsPageBounceRateEntrancesPageValue%Exit5,8275,10300:01:214,07866.11%66.93%$0.00%ofTotal: 10.58%(55,061)%ofTotal: 11.78%(43,315)SiteAvg: 00:00:57 (42.35%)%ofTotal: 27.22%(14,982)SiteAvg: 35.35% (87.02%)SiteAvg:27.21% (145.98%)%ofTotal: 0.00%($0.00)1,1251,03500:02:4798084.59%82.31%$0.001./clp2014mercedesbenzclavsl exusis2502./clp2014mercedesbenzclavs audia369664900:02:1560688.28%84.48%$0.003./clp2014mercedesbenzclachic agoil68251200:00:371813.87%25.51%$0.004./clp2014mercedesbenzsclass vsbmw7series65360800:03:0358682.94%81.01%$0.005./clp2014porschepanamerachic agoil45439100:01:473655.75%76.65%$0.006./clp2014porchecayennechicag oil41334100:00:402753.64%61.74%$0.007./clp2014mercedesbenzsclass vsaudia829627200:02:5224388.89%81.08%$0.008./clp2014mercedesbenzsclass chicagoil27420100:00:37765.26%25.91%$0.009./clp2014mercedesbenzclavs bmw128i26524500:02:1518885.64%75.47%$0.00/clp2014mercedesbenzclavsc adillacats25323200:02:3622486.16%83.79%$0.0010.Rows110of432013Google51 52. Go to this reportLoeber Motors -http://www.loebermotors.comLoeber MotorsOct 1, 2013 -Oct 31, 2013Location ALL COUNTRY / TERRITORY: United StatesAll Visits 85.07%Map Overlay Summary26,680AcquisitionBehaviorRegion % New VisitsVisitsNew VisitsBounce RateConversionsPages / VisitAvg. Visit DurationAuto Finder (Goal 1 ConversionGoal 1: Auto FinderAuto Finder (Goal 1 Completions)Rate)Auto Finder (Goal 1 Value)12,85170.71%9,08730.21%3.9500:02:49