Case friso china

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Bekijk de case van Friso in China.

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  • 1. Case Sharing: FrisoChina

2. 2 Case Sharing Friso China -Member life cycle maintenance 3. Case Sharing: Friso China Company Background Royal Friesland was founded in 1879 in Dutch. In 2008, Royal Friesland merged Campina officially, become Royal FrieslandCampina, and it is one of the world's largest dairy company. Global No.1 collaborative dairy enterprises With 17000 member ranchers in Europe Yearly supply 8.3 billion kilograms of milk Sales in more than 100 countries Company Description 4. Case Sharing: Friso China Member life cycle maintenance proposal Purpose Member life cycle maintenance via EDM Challenge Project Difficulties With big member amount, but not refined Limited human resource to execute 5. Case Sharing: Friso China Friso Member life cycle maintenance proposal member Pregnant member Baby born member 1 Pregnant member-1 week 1 Pregnant member-39 weeks Baby born member-1 month Baby born member-2 years Pregnant for 39 weekssend EDM to related members by week. Baby born for 2 yearssend EDM to related members by month. 6. According different key words, on same template, different mails will be sent to members in varied stages of pregnancy. 1st week of pregnancy 17 weeks of pregnancy 39 weeks of pregnancy Case Sharing: Friso China Friso Member life cycle maintenance procedure 7. According different key words, on same template, different mails will be sent to members with babies in varied stages of growth. 1 month 2 months 2 years old Case Sharing: Friso China Friso Member life cycle maintenance procedure 8. Successfully completed the data restructure of millions of data for Friso, by classification of cycle of pregnancy and preganant or not. Deliver corresponding customized mails to certain customers to increase the rate of opening mails. Promote the loyalty and recognition of customers to the brand of Friso, stimulate the potential demands, assist Friso to increase sales and brand awareness. Result of Project Case Sharing: Friso China Friso Member life cycle maintenance evaluation