China tourism industry market forecast and investment strategy planning, 2013 2017

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  • 1. 2011 China Tourism Industry Market Forecast and Investment Strategy Planning, 2013-2017 No comprehensive trend forecast, no gain. (Help you to discover the unsatisfied market need of Tourism Industry, and explicit the development trend and prospect.) 800-8306390 service@qianzhan com800-8306395400-0687188 0755-82940718

2. Tourism IndustryPreface It is an oversupply economic era and key for corporations to success is that whether they are able to capture the demand before the demand takes shape. The outstanding corporations would prefer to spend great efforts in seeking the current demand, potential need and new requirement of the industry.Competition of Tourism Industry is more and more fierce. In the meantime, merger and capital operation among large tourism corporations are ever frequent. And the outstanding tourism corporations in China are placing more importance on the research of the industry market, especially the depth research of industry development environment and customers. Accordingly, many splendid domestic corporations are springing up and become leaders in tourism industry gradually!Basing on the market data of Tourism market, which tracked and collected by Forward in long-term, and applying the international scientific analysis model, this report provides you an overall analysis system in the height of the whole industry comprehensively and accurately. Major contents of this report include the following aspects of Tourism Industry: external development environment of the industry; development status of Tourism market at home and abroad; development status of sub-industries like tourist attraction, hotel, catering and travel agency; consumption structure and development status of China Tourism market; development status of Tourism Industry in major China cities; theme events of Tourism Industry; development of energy-saving and low-carbon to Tourism Industry; operation status of leading Tourism corporations; investment prospect and trend of Tourism Industry. Meanwhile, the comprehensive and detailed data about nonwoven industry in current 5 years is contained. In this way, it will help you to maintain the market trend and industry development comprehensively and accurately.The most significant features of this report are perceptiveness and timeliness. It gives a prudent analysis and forecast of tourism industry according to the industry development track and Forwards years of practical experience. In conclusion, it is a significant report to learn about the latest development trend, grab market opportunities, and make correct marketing decision and explicit corporations development trend for all tourism corporations, R&D institutes, marketing corporations and Investment corporations. Besides, it is the first heavyweight report to give a comprehensive and systematic analysis about the upstream and downstream industrial chain, as well as key corporations in tourism industry.This report is useful for tourism corporations, R&D institutes, marketing corporations and Investment corporations for the following reasons: it will help them to accurately know the latest development trend and timely discover the market gaps, opportunities, growth points and profit points of industrial textile industry; it 1 3. Tourism Industrywill assist them to grasp the unmet market demand and development trend prospectively, form the sustainable advantages, avoid the investment risks effectively, consolidate or expand relevant strategic target markets more efficiently, and firmly grasp the competition initiative.Here, we would like to express our sincere gratitude to China Tourism Association, State Information Center, Bureau of Statistics of China, General Administration of Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library, Development Research Center of the State Council, for their great support when we conduct this report!Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences!Special Notes: Neglecting the subtle signals of dramatically changing external environment, and untimely update strategies along with the changing environment will lead to the loss of competition advantages. The successful corporations will keep a scientific analysis upon the external environment before making their significant operational strategies!Forward Business Intelligence sincerely wishes every ambitious corporation can make a significant operational strategy, effectively avoid the industry risks and gain the continuous success!Forward Business Intelligence Co., Ltd. Industry Research Center Research Team of Tourism Industry2 4. Tourism IndustryCONTENTS Chapter IDevelopment Overview and Environment of China Tourism Industry 1.1 Overview of Tourism Industry 1.1.1 Briefing of Tourism Industry (1) Definition of Tourism Industry (2) Six Elements of Tourism Industry (3) Three Elements of Tourism Industry 1.1.2 Development Progress of Tourism Industry (1) Development Stages of Tourism Industry (2) Current Stage of China Tourism Industry 1.1.3 Significance of Tourism Industry to National Economy 1.1.4 Significance to Develop China Tourism Industry (1) Develop Tourism Industry is the Inevitable Choice for China Economic Transition (2) Develop Tourism Industry became A Consensus of the International Community 1.2 Development Environment of Tourism Industry 1.2.1 Policy Environment of Tourism Industry (1) Government Supports the Development of Tourism Industry (2) Government Supports the Development of Tourism Industry in Western China (3) The Expanding-Domestic-Demand Policy Enlarges the Tourism Market 1.2.2 Economic Environment of Tourism Industry (1) International Economic Environment a. International Economic Status b. Forecast in 2013 c. Influence of International Economy to China Tourism Industry (2) China Economic Environment a. Operation of Macro-Economic b. Forecast of Macro-Economic Trend c. Influence of China Economic to Tourism Industry 1.2.3 Traffic Environment of Tourism Industry (1) Development of Railway Transportation (2) Development of Highway Transportation (3) Development of Port and Harbor Transportation (4) Development of Air Transportation 1.2.4 Social Environment of Tourism Industry (1) Implementation of Legal Holidays and Paid Vacation3 5. Tourism Industry(2) Population Age Structure (3) Social Structure 1.3 Investment Characteristics of Tourism Industry 1.3.1 Broaden Access Conditions of the Industry 1.3.2 Encourage Multi-capital to Join in (1) Promote State-owned Enterprise Reform (2) Support the Development of Civil Corporation and Small Companies (3) Introduce of Foreign Capital Chapter IIMarket Development of Tourism Industry 2.1 Development of Global Tourism Market 2.1.1 Number of Tourists in the World 2.1.2 Global Tourist Income 2.1.3 Tourist Spending Ranking in the World 2.1.4 Development of Leading Tourism Corporations in the World (1) Cendant Corp a. Development Briefing of the Company b. Major Business of the Company c. Market Status of the Company d. Operation Status of the Company (2) Marriott International a. Development Briefing of the Company b. Major Business of the Company c. Market Status of the Company d. Operation Status of the Company e. Latest Development Trend of the Company (3) Starwood Group a. Development Briefing of the Company b. Major Business of the Company c. Market Status of the Company d. Operation Status of the Company e. Latest Development Trend of the Company (4) Kuoni a. Development Briefing of the Company b. Major Business of the Company c. Market Status of the Company4 6. Tourism Industryd. Operation Status of the Company 2.2 Development of China Tourism Market 2.2.1 Overview of the Tourism in China (1) Number of Tourist in China (2) Tourist Income in China (3) Per Capita Tourist Expending in China 2.2.2 Development Characteristics of China Tourism (1) Vacation Tourism is more Concentrated (2) One-day Tour is Dominated (3) Sightseeing is Major Subject (4) Regional Tourism becomes Popular 2.2.3 Development Forecast of Tourism Market in China 2.3 Development of China Inbound Tourism Market 2.3.1 Overview of China Inbound Tourism (1) Reception Person Amount of Inbound Tourism (2) Foreign Exchange Earnings from Tourism 2.3.2 Major Characteristics of Inbound Tourism (1) Inbound Tourist Major As the Chinese from H.K., Macao and Taiwan (2) Inbound Foreign Tourist Major As Asian and European (3) Inbound Foreign Tourist Major As Male (4) Tourism Purpose Major As Sightseeing and Business Conference (5) Inbound Tourist Major As Ages Among 25-65 2.3.3 Development Forecast of Inbound Tourism Market 2.4 Development of China Outbound Tourism Market 2.4.1 Overview of China Outbound Tourism 2.4.2 Overview of Outbound Tourism Destination (1) Opened Outbound Tourism Destinations (2) Hot Outbound Tourism Destinations 2.4.3 Online Intention Survey of Outbound Tourism 2.4.4 Development Forecast of Outbound Tourism Market 2.5 Development of Golden-week Tourism Market in China 2.5.1 Development of Golden-week Tourism Market in National Day (1) Tourist Amount during National Day Golden-week (2) Tourist Income during National Day Golden-week 2.5.2 Development of Golden-week Tourism Market in Spring Festival (1) Tourist Amount during Spring Festival Golden-week 5 7. Tourism Industry(2) Tourist Income during Spring Festival Golden-week 2.6 Step-out Opportunities for China Tourism Industry 2.6.1 Oversea Market Expansion Status of Tourism Sub-industries (1) Oversea Market Expansion Status of Tourist Attraction (2) Oversea Market Expansion Status of Hotel Industry (3) Oversea Market Expansion Status of Catering Industry (4) Oversea Market Expansion Status of Travel Agency 2.6.2 Existing Problems of Oversea Expansion for Tourism Industry 2.6.3 Prospect Forecast of Oversea Expansion for Tourism Industry 2.6.4 Strategy and Suggestions to Oversea Expansion for Tourism Industry Chapter IIIDevelopment of China Tourism Sub-industries 3.1 Development of Tourist Attraction 3.1.1 Primary Status of Tourist Attraction 3.1.2 Amount and Scale of Tourist Attraction 3.1.3 Operation Status of Tourist Attraction (1) Tourist Amount (2) Operation Revenue (3) Ticket Proceeds (4) Development of New Tourist Attraction 3.1.4 Structure Characteristics of Tourist Attraction 3.2 Development of Hotel Industry 3.2.1 Development of Starred Hotel (1) Amount and Scale of Starred Hotel (2) Structure of Starred Hotel (3) Revenue Scale of Starred Hotel (4) Operation of Starred Hotel (5) Operation of Starred Hotel in Major Tourism Cities (6) Operation Characteristics Summary of Starred Hotel 3.2.2 Brand Structure of Hotel Industry in China 3.2.3 Development of Economical Chain Hotels (1) Amount and Scale of Economical Hotels (2) Market Size of Economical Hotels (3) Regional Distribution of Economical Hotels (4) Price Distribution of Economical Hotels (5) Market Structure of Economical Hotels6 8. Tourism Industry3.2.4 Development Trend of China Hotel Industry 3.3 Development of Catering Industry 3.3.1 Development Overview of Catering Industry 3.3.2 Concentration Degree of Catering Industry 3.3.3 Operation of Top 100 Corporation of Catering Industry 3.3.4 Development Trend of Catering Industry 3.4 Development of Travel Agency 3.4.1 Development Overview of Travel Agency (1) Development Scale of the Industry (2) Operation Status of the Industry 3.4.2 Businesses of Travel Agency (1) Business Structure of Travel Agency (2) Business of Inbound Tourism (3) Business of Domestic Tourism (4) Business of Outbound Tourism 3.4.3 Overall Structure of Travel Agency (1) Regional Distribution of Travel Agency (2) Operation Status of Travel Agency (3) Category Distribution of Travel Agency 3.4.4 Transform of Travel Agency Industry (1) Development Stages of Travel Agency Industry (2) Division System of Travel Agency Industry (3) Concentration Degree of Travel Agency Industry (4) Profitability of Travel Agency Industry 3.4.5 Development Experiences of International Travel Agency (1) Diversified Labor Division System which Major As Vertical Labor Division for International Travel Agency (2) Integration Process of Europe-American Travel Agency (3) Primary Model of Emphasize Two Ends in order to Bring Along the Middle of Successful International Travel Agency Chapter IVConsumption Structure and Business Development of China Tourism Market 4.1 Tourist Consumption of Urban and Rural Residents 4.1.1 Income of Urban and Rural Residents (1) Income Status of Urban and Rural Residents (2) Correlation between Residents Income and Tourist Consumption7 9. Tourism Industry4.1.2 Tourist Consumption of Urban and Rural Residents (1) Changes of Tourism Rate of Urban and Rural Residents (2) Per Capita Tourist Consumption of Urban and Rural Residents (3) Tourism Purpose of Urban and Rural Residents 4.2 Consumption Structure of Tourism Market 4.2.1 Overall Consumption Structure of Tourism Market (1) Synergetic Development of High, Middle and Low End Tourism Market (2) Characteristics and Segment Market of High, Middle and Low End Tourism Market 4.2.2 High-end Tourism Market (1) Vacation Tour Market (2) Outbound Tourism Market (3) Business Exhibition Tour Market 4.2.3 Middle-end Tourism Market (1) Vacation Tour Market (2) Self-driving Tour Market (3) Free Walker Market 4.2.4 Low-end Tourism Market 4.3 Business Status of Tourism Industry 4.3.1 Overall Development Trend of Tourism Industry (1) Upgrading of Traditional Business (2) Fast Growth of New Business 4.3.2 Development of High-end Tourism Market (1) Traditional BusinessDevelopment of High Starred Hotel (2) New BusinessDevelopment of Cruise Tourism (3) New BusinessDevelopment of Tax Exemption Industry 4.3.3 Development of Middle-end Tourism Market (1) Traditional BusinessDevelopment of Traditional Scenic (2) New BusinessDevelopment of Free Walker Business (3) New BusinessDevelopment of Tourism Culture Showtime 4.3.4 Development of Low-end Tourism Market (1) Traditional BusinessDevelopment of Traditional Scenic (2) New BusinessDevelopment of Economical Hotels Chapter VDevelopment of City Tourism in China 5.1 Overall Status of City Tourism 5.2 Development of Tourism Industry in Beijing8 10. Tourism Industry5.2.1 Tourist Consumption in Beijing (1) Development of Inbound Tourism in Beijing (2) Development of Domestic Tourism in Beijing 5.2.2 Development of Tourist Attractions in Beijing (1) Category of Tourism Resources in Beijing (2) Consumption Trend of Tourists in Beijing (3) Advantages of Tourism Resources in Beijing (4) Price of Tourist Attractions in Beijing (5) Operation of Tourist Attractions in Beijing (6) Marketing of City Tourism in Beijing 5.2.3 Development of Tourist Agency in Beijing 5.2.4 Supporting Market to Tourism I...

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