China tourism industry market forecast and investment strategy planning, 2013 2017

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  • 2011

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    China Tourism Industry Market Forecast and Investment StrategyPlanning, 2013-2017No comprehensive trend forecast, no gain.

    (Help you to discover the unsatisfied market need of Tourism Industry, and explicit the development

    trend and prospect.)

  • 1Tourism Industry

    PrefaceIt is an oversupply economic era and key for corporations to success is that whether they are able to capture

    the demand before the demand takes shape. The outstanding corporations would prefer to spend great efforts

    in seeking the current demand, potential need and new requirement of the industry.

    Competition of Tourism Industry is more and more fierce. In the meantime, merger and capital operation

    among large tourism corporations are ever frequent. And the outstanding tourism corporations in China are

    placing more importance on the research of the industry market, especially the depth research of industry

    development environment and customers. Accordingly, many splendid domestic corporations are springing up

    and become leaders in tourism industry gradually!

    Basing on the market data of Tourism market, which tracked and collected by Forward in long-term, and

    applying the international scientific analysis model, this report provides you an overall analysis system in the

    height of the whole industry comprehensively and accurately. Major contents of this report include the

    following aspects of Tourism Industry: external development environment of the industry; development status

    of Tourism market at home and abroad; development status of sub-industries like tourist attraction, hotel,

    catering and travel agency; consumption structure and development status of China Tourism market;

    development status of Tourism Industry in major China cities; theme events of Tourism Industry;

    development of energy-saving and low-carbon to Tourism Industry; operation status of leading Tourism

    corporations; investment prospect and trend of Tourism Industry. Meanwhile, the comprehensive and detailed

    data about nonwoven industry in current 5 years is contained. In this way, it will help you to maintain the

    market trend and industry development comprehensively and accurately.

    The most significant features of this report are perceptiveness and timeliness. It gives a prudent analysis and

    forecast of tourism industry according to the industry development track and Forwards years of practical

    experience. In conclusion, it is a significant report to learn about the latest development trend, grab market

    opportunities, and make correct marketing decision and explicit corporations development trend for all

    tourism corporations, R&D institutes, marketing corporations and Investment corporations. Besides, it is the

    first heavyweight report to give a comprehensive and systematic analysis about the upstream and downstream

    industrial chain, as well as key corporations in tourism industry.

    This report is useful for tourism corporations, R&D institutes, marketing corporations and Investment

    corporations for the following reasons: it will help them to accurately know the latest development trend and

    timely discover the market gaps, opportunities, growth points and profit points of industrial textile industry; it

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    will assist them to grasp the unmet market demand and development trend prospectively, form the sustainable

    advantages, avoid the investment risks effectively, consolidate or expand relevant strategic target markets

    more efficiently, and firmly grasp the competition initiative.

    Here, we would like to express our sincere gratitude to China Tourism Association, State Information Center,

    Bureau of Statistics of China, General Administration of Customs, International Information Research

    Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library,

    Development Research Center of the State Council, for their great support when we conduct this report!

    Notice: All the market data, especially corporations' ranking data in the report, only for business reference.

    Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility

    for any consequences!

    Special Notes: Neglecting the subtle signals of dramatically changing external environment, and untimely

    update strategies along with the changing environment will lead to the loss of competition advantages. The

    successful corporations will keep a scientific analysis upon the external environment before making their

    significant operational strategies!

    Forward Business Intelligence sincerely wishes every ambitious corporation can make a significant

    operational strategy, effectively avoid the industry risks and gain the continuous success!

    Forward Business Intelligence Co., Ltd. Industry Research Center

    Research Team of Tourism Industry

  • 3Tourism Industry


    Chapter IDevelopment Overview and Environment of China Tourism Industry

    1.1 Overview of Tourism Industry

    1.1.1 Briefing of Tourism Industry

    (1) Definition of Tourism Industry

    (2) Six Elements of Tourism Industry

    (3) Three Elements of Tourism Industry

    1.1.2 Development Progress of Tourism Industry

    (1) Development Stages of Tourism Industry

    (2) Current Stage of China Tourism Industry

    1.1.3 Significance of Tourism Industry to National Economy

    1.1.4 Significance to Develop China Tourism Industry

    (1) Develop Tourism Industry is the Inevitable Choice for China Economic Transition

    (2) Develop Tourism Industry became A Consensus of the International Community

    1.2 Development Environment of Tourism Industry

    1.2.1 Policy Environment of Tourism Industry

    (1) Government Supports the Development of Tourism Industry

    (2) Government Supports the Development of Tourism Industry in Western China

    (3) The Expanding-Domestic-Demand Policy Enlarges the Tourism Market

    1.2.2 Economic Environment of Tourism Industry

    (1) International Economic Environment

    a. International Economic Status

    b. Forecast in 2013

    c. Influence of International Economy to China Tourism Industry

    (2) China Economic Environment

    a. Operation of Macro-Economic

    b. Forecast of Macro-Economic Trend

    c. Influence of China Economic to Tourism Industry

    1.2.3 Traffic Environment of Tourism Industry

    (1) Development of Railway Transportation

    (2) Development of Highway Transportation

    (3) Development of Port and Harbor Transportation

    (4) Development of Air Transportation

    1.2.4 Social Environment of Tourism Industry

    (1) Implementation of Legal Holidays and Paid Vacation

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    (2) Population Age Structure

    (3) Social Structure

    1.3 Investment Characteristics of Tourism Industry

    1.3.1 Broaden Access Conditions of the Industry

    1.3.2 Encourage Multi-capital to Join in

    (1) Promote State-owned Enterprise Reform

    (2) Support the Development of Civil Corporation and Small Companies

    (3) Introduce of Foreign Capital

    Chapter IIMarket Development of Tourism Industry2.1 Development of Global Tourism Market

    2.1.1 Number of Tourists in the World

    2.1.2 Global Tourist Income

    2.1.3 Tourist Spending Ranking in the World

    2.1.4 Development of Leading Tourism Corporations in the World

    (1) Cendant Corp

    a. Development Briefing of the Company

    b. Major Business of the Company

    c. Market Status of the Company

    d. Operation Status of the Company

    (2) Marriott International

    a. Development Briefing of the Company

    b. Major Business of the Company

    c. Market Status of the Company

    d. Operation Status of the Company

    e. Latest Development Trend of the Company

    (3) Starwood Group

    a. Development Briefing of the Company

    b. Major Business of the Company

    c. Market Status of the Company

    d. Operation Status of the Company

    e. Latest Development Trend of the Company

    (4) Kuoni

    a. Development Briefing of the Company

    b. Major Business of the Company

    c. Market Status of the Company

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    d. Operation Status of the Company

    2.2 Development of China Tourism Market

    2.2.1 Overview of the Tourism in China

    (1) Number of Tourist in China

    (2) Tourist Income in China

    (3) Per Capita Tourist Expending in China

    2.2.2 Development Characteristics of China Tourism

    (1) Vacation Tourism is more Concentrated

    (2) One-day Tour is Dominated

    (3) Sightseeing is Major Subject

    (4) Regional Tourism becomes Popular

    2.2.3 Development Forecast of Tourism Market in China

    2.3 Development of China Inbound Tourism Market

    2.3.1 Overview of China Inbound Tourism

    (1) Reception Person Amount of Inbound Tourism

    (2) Foreign Exchange Earnings from Tourism

    2.3.2 Major Characteristics of Inbound Tourism

    (1) Inbound Tourist Major As the Chinese from H.K., Macao and Taiwan

    (2) Inbound Foreign Tourist Major As Asian and European

    (3) Inbound Foreign Tourist Major As Male

    (4) Tourism Purpose Major As Sightseeing and Business Conference

    (5) Inbound Tourist Major As Ages Among 25-65

    2.3.3 Development Forecast of Inbound Tourism Market

    2.4 Development of China Outbound Tourism Market

    2.4.1 Overview of China Outbound Tourism

    2.4.2 Overview of Outbound Tourism Destination

    (1) Opened Outbound T