Edelman Trust Barometer 2011 - World (Portuguese)

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Edelman Trust Barometer 2011 sobre empresas, Governo, ONGs e Media - verso em Portugus (Janeiro 2011).

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<p> 1. 2011 Edelman Trust BarometerResultados GlobaisEGP-UPBS26 Janeiro de 2011 2. Edelman Trust Barometer Global11 estudo anual5,075 pessoas, 23 pases, 5 continentesEntre os 25 e os 64 anosCom formao superiorNo quartil superior de rendimento familiar, por escaloetrio em cada pasConsumidores habituais de informao, com destaquepara informao poltica e econmica 2 3. Retrospectiva2010 Confiana uma linha essencial dos Negcios Empresas tm de se aliar ao Governo para recuperar a2009 confiana2008 Jovens influenciadores confiam mais nas Empresas2007 Empresas mais confiadas do que Governos e Media2006 Uma pessoa como eu surge como um porta-voz credvel2005 Confiana migra das autoridades para os pares Empresas americanas na Europa sofrem perda de2004 confiana2003 Resultados de Media mais credveis que Publicidade2002 A queda do CEO celebridade2001 A influncia crescente das ONGs 3 4. 2010 Ano em revista 5. Estado da ConfianaMudana do centro de gravidade 6. Globalmente, a Confiana aumenta em todas as Instituies Confiana nas Instituies Global 2010 2011 100% 90% +4 +2 80% +5 +4 70% 61% 60% 57% 56% 54% 52% 49% 50% 47% 45% 40% 30% 20% 10% 0% ONGs Empresas Governo MediaA7-10. [Institutions TRACKING] I am going to read you a list of institutions. For each one, please tell me how much you TRUST that institution to do what isright. On a 9-point scale where one means that you DO NOT TRUST THEM AT ALL and nine means that you TRUST THEM A GREAT DEAL, howmuch do you trust [INSERT] to do what is right? (Top 4 Box, Trust) Informed Publics ages 25-64 in 20 countries (excludes Singapore, UAE and Argentina) 6 7. Mercados Emergentes dominam a confiana nas Empresas Distncia entre os EUA e a Rssia cai para 5 pontos Confiana nas Empresas Top 10 Pases (PIB) 2010 2011 Confiantes Neutrais Desconfiados 100% 90% +19 81% 80% 70% -8 70% 67% 64% +12 62% 59% 62% 61% +12 60% 57% 53% 54% 52% 48% 49% 44% 50% 46% 40% 42% 41% 40% 36% 30% 20% 10% 0% Brasil ndia Itlia China Japo Alemanha Frana EUA Reino Rssia UnidoA9. [Business in general TRACKING] I am going to read you a list of institutions. For each one, please tell me how much you TRUST that institution to do what isright. On a 9-point scale where one means that you DO NOT TRUST THEM AT ALL and nine means that you TRUST THEM A GREAT DEAL, how much doyou trust [INSERT] to do what is right? (Top 4 Box, Trust) Informed Publics ages 25-64 7 8. Confiana nas Empresas maior do que nos Governos em 1/3 dos mercados Queda da confiana na Alemanha e EUA, subida na China e Brasil Confiana no Governo Top 10 Pases (PIB) 2010 2011 Confiantes Neutrais Desconfiados 100% +14 88% +46 90% 85% 80% 74% 70% -6 60% -10 51% 49% 50% 43% 45% 46% 42% 43% 44% 43% 43% 39% 38% 40% 38% 39% 40% 36% 33% 30% 20% 10% 0% China Brasil Japo Frana Itlia ndia Reino EUA Rssia Alemanha UnidoA7. [Government in general TRACKING] I am going to read you a list of institutions. For each one, please tell me how much you TRUST that institutionto do what is right. On a 9-point scale where one means that you DO NOT TRUST THEM AT ALL and nine means that you TRUST THEM A GREATDEAL, how much do you trust [INSERT] to do what is right? (Top 4 Box) Informed Publics ages 25-64 8 9. Aumento da confiana nos Media impulsionada pela China, Brasil e Japo Mercados desenvolvidos geralmente desconfiados Confiana nos Media Top 10 Pases (PIB) 2010 2011 Confiantes Neutrais Desconfiados 100% +17 90% +19 80% 80% 73% 70% 63% +12 58% 60% 54% - 11 50% 48% -9 50% 45% 45% 38% 39% 37% 37% 37% 38% 40% 36% 36% 31% 30% 27% 22% 20% 10% 0% China Brasil ndia Japo Frana talia Alemanha Rssia EUA Reino UnidoA8. [Media in general TRACKING] I am going to read you a list of institutions. For each one, please tell me how much you TRUST that institutionto do what is right. On a 9-point scale where one means that you DO NOT TRUST THEM AT ALL and nine means that you TRUST THEM A GREATDEAL, how much do you trust [INSERT] to do what is right? (Top 4 Box) Informed Publics ages 25-64 9 10. Nos mercados emergentes, Confiana nas ONGs a par das Empresas Nos mercados desenvolvidos, ONGs mais confiadas do que as Empresas Confiana nos Empresas e ONGs Empresas ONGs Brasil China EUA RU/FR/ALE100%90% 81% 80%80%70% 63% 59% 61% 63% 59% 56% 58% 55% 56%60% 55% 48% 46% 48%50% 40%40%30%20%10% 0% 2008 2011 2008 2011 2008 2011 2008 2011A7-10. [TRACKING] I am going to read you a list of institutions. For each one, please tell me how much you TRUST that institution to do what is right.On a 9-point scale where one means that you DO NOT TRUST THEM AT ALL and nine means that you TRUST THEM A GREAT DEAL, how muchdo you trust [INSERT] to do what is right? (Top 4 Box) Informed Publics ages 25-64 in the U.S., UK/FR/GER, Brazil and China 10 11. ndice de Confiana: Mercados desenvolvidos nos ltimos lugares EUA desce, o Brasil sobe no ndice 2008 2011 Global Global 55 Mxico 69 Brasil 80 China 62 China 73 ndia 60 Mxico 69 EUA 53 ndia 56 Japo 50 Canad 55 Coreia S. 50 Coreia S. 53 Canad 48 Japo 51 Brasil 48 Frana 50 Frana...</p>