Future of Advertising & New Generation Agencies

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    11-Aug-2014

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Discussing the End of Advertising and Transformation of Agencies: + The Future of Advertising (already here!) + New Generation Marketing and Advertising + The Evolution of Media, Consumer, Advertising & Agencies + Featuring New Agency Model ...

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<ul><li>Future of Advertising... &amp; Agencies by Kksal Abdurrahmanolu a digitally enhanced individual Featuring New Agency Model </li><li>Future of Advertising... &amp; Agencies WTF !?! </li><li>Let's see how we find out about new products or services ... Watch Where Advertising Headed click </li><li>NEWS FLASH! <ul><li>End of Advertising as we know it is here! </li></ul><ul><li>Advertising will change more in 5 years than previous50 </li></ul></li><li>Ooops! </li><li>Here lies the A dvertising A gency It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away from its heritage of thirty second spots. It died S tubborn and A lone. </li><li>Watch Bob Garfields The Chaos Scenario click </li><li>So... What is the Future of Advertising? </li><li>Not the Advertising we knew! </li><li>Not yet ! </li><li>Future of Advertising is... </li><li>Marketing </li><li>Marketing A new kind of </li><li>M edia With a new kind of </li><li>Media Evolution of </li><li>reaching 50 million audience Radio 38 yrs TV 13 yrs Internet 4 yrs iPod 3 yrs Facebook 2 yrs </li><li>6 degrees of seperation... </li><li>ok is now 3 degrees! </li><li>Brands beware! </li><li>Looks more meaningful this way! </li><li>Consumer Evolution of </li><li>Consumer Before... </li><li>Now! </li><li>PINNACLE of MARKETING is... </li><li>Not any- more </li><li>Create brand fans! </li><li>Make their lives BETTER! by doing things WITH &amp; FOR PEOPLE </li><li>engaging connecting delivering content interacting RO Involvement intimate gestures revealing interrupting directing shouting reacting RO Investment big promises explaining </li><li>Marketing is N ew way of </li><li>supportive playful customizable informative honest engaging personal collaborative generous experimental helpful adventurous Marketing is N ew way of </li><li>Advertising Evolution of </li><li>Watch BGs Whopper Freakout click </li><li>Watch Nike+ Winter Campaign click </li><li>Watch Nike+ Plus I Run click </li><li>Watch Nook Product Launch click </li><li><ul><li>brand identity </li></ul><ul><li>marketing plan </li></ul><ul><li>retail materials </li></ul><ul><li>online &amp; print advertising </li></ul>R/GA created the logo, the iconography and color palette on the device's interface. The agency is also responsible for nook.com , all in-store materials and print ads. R/GA creates... One New Generation Agency For One New Brand click </li><li>Agencies Evolution of </li><li>Career Evolution in Ex-Agencies </li><li>Tradi-tional /Crea-tive Agency Strategy Creative } Inhouse </li><li>Tradi-tional /Crea-tive Agency Production Media Content Strategy PR Event Analysis Creative } Inhouse } Outsource </li><li>Digi-tal Age-ncy Production Strategy Analysis Creative } Inhouse </li><li>Digi-tal Age-ncy Production Media Content Strategy PR Event Analysis Creative } Inhouse } Outsource </li><li>New Gen-erat-ion Age-ncy .. DNA </li><li>Technology Strategy Creativity New Gen-erat-ion Age-ncy .. DNA </li><li>Multi Task-ing Multi Tale-nted </li><li>Multi Task-ing Multi Tale-nted Multi Disci-plin-ary </li><li>Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive </li><li>Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive Attra-ctive </li><li>Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive Attra-ctive Powe-rful </li><li>Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive Attra-ctive Powe-rful New Age-ncy Mo-del </li><li>New Age-ncy Mo-del .. DNA </li><li>New Age-ncy Mo-del Production Media Content Strategy PR Event Analysis Creative } Incharge of all (Inhouse or Outsource) .. DNA </li><li>How New Age-ncy Wo-rks </li><li>A Q </li><li>credits MediaFuturist.com by Gerd Leonhard Future of Marketing and Advertising Lectures by Paul Isakson (Head of Strategy Space150) The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.) On the Future of Advertising by Grant Richards (Engine Company 1) Future of Advertising | Trend Watching 2009 by Lorenzo Mendoza FEED 2008 (Digital Brand Experience Report) by Razorfish The End of Advertising as We Know It by IBM Global Business Services The Chaos Scenario by Bob Garfield Propulsion by Tim Williams Workforfood.nu by Diego Zambrano Moon Advertising by Bobby Voeten www.coloribus.com www.creativity-online.com www.vimeo.com www.gapingvoid.com </li><li>contact... [email_address] @ koksal koksala.wordpress.com tr.linkedin.com/in/koksal www.adinteractive.com.tr Join us where we discuss the Future of Advertising at http://www.linkedin.com/groups?gid=2090773&amp;trk=hb_side_g </li></ul>