GoLinks שיווק אינטרנט

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    20-Jun-2015

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http://www.golinks.co.il

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<ul><li> 1. The Link to Your Goals </li></ul> <p> 2. 3. () 4. :ATL Above the Line ... ... 5. ATL / ... , , , / 6. BTL-Below the Line quot; quot; .... quot; ... 7. BTL SEOSEM Search Engine Optimization S.E. MarketingContent Based Marketing Search Targeting Contextual TargetingTrafficSocial NetworksAnalysisBehavioral TargetingSocial MarketingUsability Testing Website Optimization 8. 9. ? 10. , / / / , , ... 11. ? ... 12. ? %57 Session %05 ( ) %05 , 13. SEO Search Engine Optimization 14. - 15. Google 16. ! 17. Organic Ranking Visibility Side sponsored ad visibility )shown in a percentage of )shown in percentage of participants looking at a participants looking at an ad listing in this location( in this location( Rank 1 100% 1 50% Rank 2 100% 2 40% Rank 3 100% 3 30% Rank 4 85%4 20% Rank 5 60%5 10% Rank 6 50%6 10% Rank 7 50%7 10% Rank 8 30%8 10% Rank 9 30% Rank 10 20% Source: eyetools.com 18. ? - Crawler / quot; quot; 19. - Google 20. SEO Book keywords Tool 21. 22. Validator.w3c.org : ,swf jpeg ,gif ,js ,ajax quot;quot; Alt- Anchor Title- Description Domain URL www.forex-trading.com -http://www.techcrunch.com/01/googles-wont-talk-about-the /iphone Index / Follow !!! ... 23. 24. ... !!! Black Hat SEO 25. : 26. 27. - 8 6002 BMW - Google 000,04 ! quot; BMWquot; ( )Cloaking , 8 6002 --&gt; 6 ----&gt; Google 28. SEM Search Engine Marketing Google AdWords PPC = Pay Per Click 29. - PPC 30. 31. 32. ( )SEO 33. 34. 35. Google Ads Rank Ad Rank = CPC Bid X Quailty Score Quailty Score = CTR Keyword Search Query Relevancy Historical Keyword Performance Other .. ? 36. PPC quot; quot; : Negativ Broad Camera quot; Phrase quot;Camera [ Exact [Camera 37. Contextual Targeting 38. 39. Social Marketing 40. () ! Hyde Park !!! 41. YouTube FaceBook 42. 43. Traffic Analysis behavioral Targeting 44. Log File Analysis Clicktracks Urchin Webtrends LiveStat AWstat WebSiteStory Tag Analysis Pixel Tracking JS- Google Analytics Omniture Clicktracks 45. logfile analysis quot; . . quot;quot; . . page tagging Caching quot; : , ... : ,PDF ... Cookie quot; 46. / Hybrid Sniffing Network Traffic quot;quot; 47. ISP 48. ' 49. 50. 51. 52. Usability - 53. ? ? 54. ?!?!? 55. ? 56. ? 57. Usability Testing Website Optimization 58. 59. Eyeball Tracking 60. Eye-Flow on Page 61. Behavioral Targeting 62. 63. 64. Cross Sale / Up Sale 65. </p>