Intro Sociala Medier Dogman

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    22-Nov-2014

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  • 1. och sociala medier
  • 2. Referens: Mjlkkriget THE CONCEPT FACTORY
  • 3. THE CONCEPT FACTORY
  • 4. Im old enough to know a lot of things from life experience. I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals. THE CONCEPT FACTORY
  • 5. And in the last 15 years, Ive had to unlearn every one of these and a million other because they stopped being true. Clay Shirky En av de mest inflytelserika tnkarna och debattrerna kring medie- och internetutvecklingen och frfattare till bl.a. Here Comes Everybody The Power of Organizing Without Organizations. bild: CC Joi via Flickr THE CONCEPT FACTORY
  • 6. Kommunikation igr - idag - imorgon THE CONCEPT FACTORY
  • 7. Varumrke THE CONCEPT FACTORY
  • 8. Varumrke THE CONCEPT FACTORY
  • 9. Varumrke THE CONCEPT FACTORY
  • 10. Varumrke THE CONCEPT FACTORY
  • 11. sociala medier? THE CONCEPT FACTORY
  • 12. Bloggar Mikroblogg Forum Sociala ntverk Statustjnster Wikis Mashups Bokmrken Bilder IM RSS Crowdsourcing Video VR THE CONCEPT FACTORY
  • 13. Bloggar Mikroblogg Forum Sociala ntverk Statustjnster Wikis Mashups Bokmrken Bilder IM RSS Crowdsourcing Video VR THE CONCEPT FACTORY
  • 14. Nja inte riktigt. Egentligen r det THE CONCEPT FACTORY
  • 15. en konversation THE CONCEPT FACTORY
  • 16. som sker med hjlp av THE CONCEPT FACTORY
  • 17. Bloggar Mikroblogg Forum Sociala ntverk Statustjnster Wikis Mashups Bokmrken Bilder IM RSS Crowdsourcing Video VR THE CONCEPT FACTORY
  • 18. en konversation mellan THE CONCEPT FACTORY
  • 19. Anstllda Journalister Vnner Medborgare Familj Grannar Kunder Medarbetare killen p bussen Bekanta Investerare Kollegor THE CONCEPT FACTORY
  • 20. Anstllda Journalister Vnner Medborgare Familj Grannar individer Kunder Medarbetare killen p bussen Bekanta Investerare Kollegor THE CONCEPT FACTORY
  • 21. Varumrke THE CONCEPT FACTORY
  • 22. inte lngre Du kontrollerar ditt varumrke THE CONCEPT FACTORY
  • 23. Its not what you say it is THE CONCEPT FACTORY
  • 24. Its what they say it is Marty Neumeier THE CONCEPT FACTORY
  • 25. delgare Bild: Matthew Field via Flickr THE CONCEPT FACTORY
  • 26. en ny verklighet THE CONCEPT FACTORY
  • 27. digital immigrants Valet att assimilera sig i en digital vrld styrs av incitament vilken r nyttan? Bild: matneym via Flickr THE CONCEPT FACTORY
  • 28. digital natives Inget val r ndvndigt det digitala r det normala Bild: TomTom via Flickr THE CONCEPT FACTORY
  • 29. vara nrvarande THE CONCEPT FACTORY
  • 30. brja lyssna! THE CONCEPT FACTORY
  • 31. och bli involverade! THE CONCEPT FACTORY
  • 32. 1. Googla THE CONCEPT FACTORY
  • 33. THE CONCEPT FACTORY
  • 34. "Your brand is no stronger than your reputation and will increasingly depend on what comes up when you are Googled." Allan Jenkins Global Communications Consultant THE CONCEPT FACTORY
  • 35. 2. Bevaka THE CONCEPT FACTORY
  • 36. THE CONCEPT FACTORY
  • 37. 3. Delta THE CONCEPT FACTORY
  • 38. THE CONCEPT FACTORY
  • 39. Drivkrafterna THE CONCEPT FACTORY
  • 40. Bild: nialkennedy via Flickr THE CONCEPT FACTORY
  • 41. Alla vill bertta en bra historia, speciellt om det r ens egen THE CONCEPT FACTORY
  • 42. THE CONCEPT FACTORY
  • 43. THE CONCEPT FACTORY
  • 44. Vad hnder i morgon? THE CONCEPT FACTORY
  • 45. Allt r uppkopplat THE CONCEPT FACTORY
  • 46. 63-138-196-186.customer.static.ip.paetec.net mail.ctins.com xd8393e05.ip.e-nt.net (chisun2.tribune.com) x403b3e4a.ip.e-nt.net [name server missing] xd115640a.ip.e-nt.net 172.16.1.3 172.20.1.46...