Marketing Ideas for Small Businesses Using Twitter

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    15-Apr-2017

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MarketingIdeasforSmallBusinessesUsingTwitterForamoredetailedversionofthisarticleonTwittermarketing,pleasevisit:http://bit.ly/1WZxWZrTwitterisarighttothepoint,socialmediaplatformthatallowsyoutoshareapostcontaining140characters(orless).Itiscreatedthiswaytoenableshort,sweet,Tweets,updatingyourfollowersonthegoingsoninyourlifeorbusiness.Lately,manybusinesseshavefoundthegoldmineofadvertisingandcontentmarketingviaTwitterandothersocialmediaplatformstobetremendouslysuccessful.Withthatsaid,thisarticlewillbefocusingonTwitteraloneandsomeadvicewhensettingup,posting,andresearchingacrosstheplatform.Name Picksomethingeitheridenticalorclosetoyourotherchannelsandbusiness. Thisallowsforinstantbrandrecognition.Images Canselecttwodifferentpictureoptions(personal/companyandcover). Usethecoverforyourcompanyslogoorbannerasitismuchbigger.ProfileDetails Includethreemajorcomponentsinyourdetails(yourlocation,yourcompanylink,andashortsummaryofwhatyouprovide). Only160charactersareallowedsokeepitsimple.Following Followeverycustomerthatyouhavewhofollowsyouorbuyssomethingfromyou. Followrelatedbusinesses,contractors,suppliers,andotherofthelike. Keepyourtweetsormessagesdirectlyaboutyourbusinessandwhatyouoffer.Alsoincludehowtheywillbenefitfromit. Sendcongratulatorytweetsorwishhappybirthdaytoyourfollowerstocreateasenseofcaringandcommunity(thiswillhelpyougreatlydowntheroad).http://bit.ly/1WZxWZrShareContentviaTweets Sharelinkstoyourcontent,suchasblogposts,updates,orcompanyinformation,viatweets,addingalittlemessage(ifitwillfit)aboutwhatthelinkprovides. LinkyourTwitteraccounttoyourwebsitesoupdatesarecarriedoutautomatically.VideoandImages Tweetswithimagesare4timesmorelikelytobeviewedastheyaremoreattractiveandengaging. Makethepicturerelevanttoyourtopicorpost,otherwiseyouwillnotbetakenseriouslyinthefuture. Videosthroughlinksarealsohandytogetviewsandcrosspromoteyourchannels/website. Funnyvideosarealwayspopular.UseHashtagsOften Youcanfind#hashtagseverywherethesedayssousethemtoyouradvantageintweets. Usepopularortrendyhashtagstopromoteyourtweetstomillionsofotherpeopleifyourelucky. Createsomeofyourown,butthiswilltakesomeseriousmarketingoreventtotakeoff. Use#hashtagsinallofyourtweets. Trytogetinvolvedinpopularandtrendingconversationsrelatedtoyourbusiness/company/brand. Usethesame#hashtagsinmultiplepoststoincreaseyourchancesofgainingfollowersandreachingmoreTwitterusers. Increaseawarenessandamplifyyoursocialcircleusing#hashtags.ReachOuttoOtherUsers/Companies TakealookattheusersorcompaniesthatARENTfollowingyouyetandreachouttothemviadirectmessageortaggingtheminatweet. Introduceyourself,informanyplansyouhave,orseeiftheywouldliketocrosspromote. Discountsaregreatwaystogetpeople/companiestofollowyoubysimplyofferingtheminexchangeforthelikesorfollows. Simplyfollowingothercompaniesandusersmaynetyousomefollowsofyourown. Retweetanypoststhatyoufindinterestinginordertostandoutandgettheirattention. Benefitfromtwoaudiencesbysharingyournetworkwitheachotherandpromotingoneanother.Whenyoutakeonalloftheaboveadvice,youwillbegintoseethateveryday,newfollowerswillbeaddedtoyouraccount,andlikes,retweets,and(especially)exposurewillincreaseintosomethinglikeasnowballeffect.Youraudiencewillgrowoutofcontrolsomakesurethatwhenitdoes,youhaveenoughcontentandpostfrequentlytostayontheirradar.Goodluck!http://bit.ly/1WZxWZr