Mobile Ready Marketing Campaigns

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Slide 1 Natalia Dykyj Director, Product Management Vocus Mobile-ready Marketing Campaigns 1 Image by Dangermain, Creative Commons Search Marketing 4 61% Search on their smartphones every day 5 More than half of mobile consumers want to purchase within an hour 55% Of consumers using mobile to research want to purchase within the hour Want to purchase within a day 83% Google/Nielsen Mobile Path to Purchase custom study. Nov 2013 6 Local search is growing exponentially – about 50% every year BIA/Kelsey “Annual U.S. Local Media Forecast 2011-2016” 7 8 9 Use an aggregator Phone numbers Images Encourage customer reviews Mobile Local Search tips 10 Publicity 11 12 13 Overall News 14 15 16 Content Marketing 17 18 19 20 Responsive Emails 22 23 24 27 Responsive Landing Pages 28 Why wouldn’t I send traffic to my website? 96% of first time visitors are not ready to purchase – websites offer too many options v. One call to action = greatly increased likelihood of conversion 29 30 35 Calls to action 37 Your takeaways… and Thanks! www.vocus.com 38
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Slide 1 Natalia Dykyj Director, Product Management Vocus Mobile-ready Marketing Campaigns 1 Image by Dangermain, Creative Commons Search Marketing 4 61% Search on their smartphones…