OOH Mag July-August

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  • 1. O u t- o f-ho m e m a g a z i n emag 78 2011

2. 4 10 ? 16 18 20 24 : Digital Singage . 26 Jaguar 30 Christie MicroTiles 34270 MicroTiles 36OOH mag, dp.ru, finmarket.ru, lenta.ru, rbcdaily.ru, rian.ru 78, - 2011 . 10 : 117321, . , / 155, .: + 7 (495) 922-15-89 :E-mail: oohmag@gmail.com , - ,Skype: out-of-home , OOH mag www.oohmag.ru , , , 999 . , , : , -3 3. . - -, , . - - , 2118 . . , : - 2010 1,92 . ( 13% - ), - 20% , - -. 40% . . - (.. - , - ). , . , - . - . , , . 2012 , , . , . , - 10 20%. , . , 20%, - , , 400 -, . , , . , -, . , . , : . , , , , - , .4 4. 2010 , 32,2 . . - . , - . . , 2012 70% - , . , 2008 . 2013, - . - , - . , 20%, . . , , - , , - -, - , . - 2012 , 68% 22 . - . . - - - (), , , , - , . , . , - , - . : . , , , - - . . , , - - , . - , . -, 50 , 194. , ( -, - ) - , 3,3 . , - 950. . 5 5. Gallery Standard & Poors - - - Gallery Media Holding Ltd. (Gallery) GalleryServices LLC. , . , S&P - $100,3 2015 , - European Media Capital S.A. - 3 - , - , GalleryServices LLC (-//-). 3 S&P (5070%) . Gallery , , , , , , , - , , . , - Gallery, , , - , S&P, , - . , , . -Gallery , , - . , , Gallery, - - . Standard & Poors - , Gallery - EBITDA, , - .6 6. : News Corp , -News outdoor Russia , 79% NewsOutdoor Russia (NOR).NOR 50 , 20% - , 2010 32,2. News Outdoor , . . - , $270 . News Outdoor 2009 : 2008 2009 , , $380 (US GAAP).News Outdoor Russia - , - . News Outdoor Russia , - .All-Billboards - All-Billboards ( all-billboards.ru -.). - , - . , - , . - , : , GRP . - : CPT. . -All-Billboards , . , - . -. - , 48 . - - . All-Billboards 60 . 50 . 7 7. : , - ! 30%, , . , , , , . , , . , . , , ( ) 30% 5,87,8 ., , Code ofTrade (OMD Media Direction|PHD Group) . , : - , - 22,5 . 30 - , , , , (, , - ), . - , . , , , , , 1520% , . , ( , ). ( - .) .., -! , - , . , 120$ . . - (68- ). , . - ( . /): - (, ) - - . - - - ... ! , -, ( ?)... 8 8. . - - 1% . , . , - - 21 , . ( ). -, - - , - - 2,38 . . , , , . 8,3%. , - , .. 14 . - . . 476 . . , , . -- , . , - . , 20% - , - . - , - , - . , . , , . . , - , 2012 . , - -( ) , ( 22.00 . 15007.00) ( 24.00 9.00). , Nielsen . , - - (, ). , -, , -, . . - BTL, : 5% , - , . , . 32,2 BTL- (below-the-line) ., (-), (). (trade promotion), - (consumer promotion), , - (event marketing) .. , - , . , , BTL. 9 9. , -, . - OOH . - DDB. - RethinkCommunications - , . - - .10 10. JWT Human Rights Watch. - - , . - , Human RightsWatch . LoweGGK . VARA 10-10 Climate Test - Jack Liberties.11 11. - , lg2. - , . - ASSS., , Publicitas S&S Publicis Benemerito Cuerpo de Bomberos de Guayaquil. : , . - - ClarityCoverdale Fury ClearWayMinnesota. 12 12. Rethink Alzheimers Society ofBC. - - - Cafeina . - . - Municipalidad de Miraflores. Wunderman/Y&R Brands - - , - .13 13. Lowe - - Rdda Barnen, .-Fischer+Fala!, - ,Acredite. Momentum - Coca-ColaWWF , - . - - ?14 14. Mccann Worldgroup Singapore PeopleForThe Ethical Treatment OfAnimals, - . , - , , ( !) , , . - NGO Chetana Foundation, , Mudra DDBGroup. - . , - . , . - - JayGrey TAC. ?15 15. B2B . , - . - - -. - , - . ?1 , . . , - . , . , , , , . , -? - : . : - -, -? , , , . , , , - . , - . , . - , . , - . , , , . . , 16 16. : , , . - , . , - , , , . call- - . , 2 - . , - . . , , , - . , - ? - . - , . : , - - - -, , , . - .3 , . , , . - - , , : , , , .. . - . , - , - , - . , .4 - - - . . , , , , . - . : , , . --. , - , , , .. . - . - . 17 , ADCONSULT 17. ? , . - - . , . 2011 Design&Development , Vis--pix. POS- . :-- -- - - , - - -, - , - - , , . , : - - - - - - - , - - , POSm, ( , - . - - - - - - ) Vis--pix - : 98%- , , . - , . (. 24 18 18. : , , ). Vis--pix - , - - . - . ? , , . 7 5 . - . - , . - , - - - . , - - - - , - - 2 5 - , . - , 3 2 . : , ,. , - -. ( 2 ). : , - , , , , , . , Design&Development, - : , - Vis--pix, , -, - POS-. -, . - POSM, Vis--pix, . 19 , Design&Development 19. VI 913 - St.Peter Line - - - . 130 , - , , , - , , , . - , , , , - - - .20 20. - - , Omnicom Media -Group BrandScience. - . , 062- - , -, , - , - , , , . - , . - , - , . ( , , - 15% -, ). 062-, 4200 , -. - , , , - - 21 21. . , - - - . . - , - . - Optimum Media OMD Group, 3M , , - - . , ., - MasterAD - HP. 22 22. , , Highway, - . - . : - - . - , - , - 062-. - , , , , , , -, - , -, ., - .. 30, . - , ., , , - , : - - (-, ), - ( , ),, ( , ), - (062-, -), , (ADShake, ). BTL-. , , , . , , , -. , -23 23. - . . , 3M, Avery, Oracal . - , . - . . - , - - . : , , , . 80 . - :, , ( ) . . -: , - , ; 30, . , , -. - 1. , - - : () - . , - . , /. , - . : . - - , . , , . - . , , . , , - - - (, , , - ) - . - - . - 24 24. . - , , , . - , (); - (). . - : , - , , , - - (). . , , -Orajet3640 -, - , -. - . . Orajet3640 - , . . - - -, - - , , -- - 13 , - - , - . - , - . 3, , -. , - . - : 3, Oracal, Avery, KPMF, JAC , , - , -, . . - , . . - , . , -, , - , - . - , , , - , - , . , . , . 25 25. Digital Signage . 31 2011 - (DigiSky) - , , Adissy - . Digital Signage Digital !. Signage, Digital - Signage NEC, - Intel, - - AOpen, Digital Signage .-- IAdea; - 200 . - , -AVStumpfl , Digital Signage, - , , . . - , , , , - , ,, - 26 26. - - . - Digital Signage, , ( - , ), - PRN ( Imperative ), - .Group -Digital Signage. ., - : , - Digital Signage, Digital Signage Digital . Signage . . , - -, , Digital . - Signage, -. -. , - - - Digital Signage, 27 27. - - , - , . , , . - - Bluefox, Digital Signage, - Digital Signa