Palestra Games PLUS - Juliano Kimura - Inovadores ESPM

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    13-Jan-2015

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Aula sobre utilizao dos games em estratgias de marketing

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  • 1. Como aprovar?

2. O MUNDO ANTES DA FAZENDINHA 3. Enkeshui http://www.johntyman.com/africa/31.htmlENKESHUI 4. DORNA BAZI Dorna Bazi http://lissnup.wordpress.com/2012/01/07/ 5. O fator cultural dos jogos 6. Andreas Stock, Headhunter Europeu, professor daGameschool e CEO da Stockjogos Pessoas fazem coisas porque sodivertidas ou por prazer. Veja como ascrianas aprendem. Aprendem atravs de brincadeiras e jogos. O mesmoacontece com filhote de animais.Nossa vida baseada em jogos. 7. Epidemia Corrupted Blood 8. PRIMEIROS GAMES 9. Batalhas medievais1. Administrar seus recursos2. Construir suas estruturas3. Preparar seu exrcito 10. EVOLUO NA GESTO DE COMUNIDADE 11. Pesquisa da Entertainment Software Association 12. Seria as redes sociais, a nova plataforma? 13. Mafia Wars: Snoop Dog 14. Convites 15. Social Games para todos os gostos 16. Social games, uma evoluo 17. b 18. DESENVOLVER 19. Atributos bsicos Diverso Competio Visual Recompensa 20. Perfil comportamental Exploradores SociaisConquistadoresAssassinos Itens raros Segredos Amigos Destruir Medalhas reas Ajudar Competir Trofusescondidas Comunidade Vencer Extras Easter Eggs Grupos Quebrar regras 100% Mapas Cls Oponentes Destravar Quebra-cabeas Encontros Revolta Objetivos Cdigos Agenda Ranking Misses Informaes Eventos Conclusofragmentadas Caos TrollsBartle Test of Gamer Psychology 21. Conquistadores 22. Exploradores 23. Sociais 24. Sociais 25. Assassinos 26. Cuidado com as ideias megalomanacas 27. friends_hometownfriends_activities Provides access to the users hometown in the hometown propertyProvides access to the users list of activities as the activities connection user_interestsuser_birthday friends_interestsfriends_birthday Provides access to the users list of interests as the interests connectionProvides access to the birthday with year as the birthday property user_likesPermisses de usurios e amigosuser_checkinsfriends_checkins friends_likes Provides access to the list of all of the pages the user has liked as the likesconnectionProvides read access to the authorized users check-ins or a friends check-ins that the user can see.Interesses user_locationuser_education_history Sobrefriends_education_historyProvides access to education history as theeducation property friends_location Provides access to the users current location as the location property user_notesAtividadesuser_eventsfriends_events Curtir friends_notes Provides access to the users notes as thenotes connectionCheckinsProvides access to the list of events the user is attending as the eventsconnectionuser_groupsLocal user_photos friends_photosfriends_groups Provides access to the photos the user has uploaded, and photos the user has been tagged inuser_hometownEstudoProvides access to the list of groups the user is a member of as the groupsconnectionNotas user_questions friends_questionsfriends_hometown Provides access to the questions the user or friend has askeduser_interests EventosProvides access to the users hometown in the hometown propertyFotos user_relationships friends_relationshipsfriends_interestsGrupos PerguntasProvides access to the users list of interests as the interests connectionuser_likes Provides access to the users family and personal relationships and relationship status user_relationship_details friends_relationship_detailsfriends_likesResidncia RelacionamentoProvides access to the list of all of the pages the user has liked as the likesconnection Provides access to the users relationship preferences user_religion_politicsuser_location friends_religion_politicsfriends_location Provides access to the users religious and political affiliationsProvides access to the users current location as the location property user_statususer_notes friends_statusfriends_notes Provides access to the users status messages and checkins. Please see the documentation for the location_post table for information 28. friends_hometownProvides access to the "About Me" section of the profile in the about propertyProvides access to the users hometown in the hometown propertyuser_activitiesuser_interestsfriends_activitiesfriends_interestsProvides access to the users list of activities as the activities connectionProvides access to the users list of interests as the interests connectionuser_birthdayuser_likesfriends_birthdayfriends_likesProvides access to the birthday with year as the birthday propertyProvides access to the list of all of the pages the user has liked as the likesconnectionuser_checkinsuser_locationfriends_checkinsfriends_locationProvides read access to the authorized users check-ins or a friends check-ins that the user can see.Provides access to the users current location as the location propertyuser_education_historyLogin para integrao com Chatuser_notesfriends_education_historyfriends_notesGerenciar AdsProvides access to education history as theeducation propertyProvides access to the users notes as thenotes connectionuser_eventsuser_photosfriends_eventsCriar EventoProvides access to the list of events the user is attending as the eventsconnectionfriends_photosProvides access to the photos the user has uploaded, and photos the user has been tagged inGerenciar Listasuser_groupsuser_questionsfriends_groupsfriends_questionsProvides access to the list of groups the user is a member of as the groupsconnectionuser_hometown Gerenciar NotificaesProvides access to the questions the user or friend has askeduser_relationshipsfriends_hometownPublicar na linha de tempofriends_relationshipsProvides access to the users hometown in the hometown propertyProvides access to the users family and personal relationships and relationship statususer_interestsuser_relationship_detailsfriends_interestsProvides access to the users list of interests as the interests connectionResponder eventos friends_relationship_detailsProvides access to the users relationship preferencesuser_likesfriends_likes Gerenciar Pginasuser_religion_politicsfriends_religion_politicsProvides access to the list of all of the pages the user has liked as the likesconnectionProvides access to the users religious and political affiliationsuser_locationuser_statusfriends_locationfriends_statusProvides access to the users current location as the location propertyProvides access to the users status messages and checkins. Please see the documentation for the location_post table for information 29. Advergames Battle of the Cheetos 30. Advergames 31. GagaVille in FarmVille, Exclusive Access to Music 32. MECNICA Informaes FragmentadasDiverso Desafio InformaesFragmentadasSEO Explorao 33. Alternate Reality Games ONLINE Quebra-Quebra- cabeas cabeasMini gamesColaborativos Jogos de pesquisa Clssicos INDIVIDUAL GRUPO Misses Flash Mobs urbanasGrupo Caa aoinvestigativo tesouroMUNDO REAL 34. MECNICA Nvel 35. MECNICA Medo de perderLealdadeInflunciaMedo de perder Engajamento 36. MECNICA MissesDiverso CGU LealdadeMisses InflunciaEngajarTempo 37. Recompensas TarefasDiversoPresena fsica Status Tempo LucroInvestimentoPoderes especiaisDificuldade 38. STATUS 39. COLABORAO 40. BARRA DE EVOLUO 41. MECNICA Conquistas (Achivements) DiversoCGULealdade ConquistaInfluncia EngajarTempo 42. Conquistas (Achivements) 43. Atrair novos consumidores Swarm Special Friends Special Flash Special Newbie Special Check-in SpecialReter consumidores atuais Loyalty Special Mayor Special 44. MECNICA Combos DiversoStatusDesafio Combos eBnusHabilidade Viral CGU 45. Gamification @ Newgrounds 46. Crowdsourcing @ Steam 47. Crowdsourcing @ Steam 48. QUAIS AS RECOMPENSAS?RECOMPENSA X ENGAJAMENTO DIVERSO X VIRALIDADE & ENGAJAMENTOQUANTO DIVERTIDO ? ENGAJAMENTOXCONTEDOQUAL O NVEL DE ENGAJAMENTO? 49. SEJA A MUDANA QUE VOC QUER VER NO MUNDOMahatma Gandhi 50. Muito obrigado!Juliano Kimura akira@julianokimura.comwww.julianokimura.com@julianokimura 111 51. BibliografiaA Bblia da Inovao Kotler e Trias http://www.mpogd.com/Enciclopdia da Nuvem Luli RadFahrer http://pt.bigpoint.com/A Biblia do Marketing Kotler & Keller http://www.puzzlepirates.com/ http://www.casualgamesassociation.org/http://www.julianokimura.com http://datamining.typepad.comhttp://gamification.org http://venturebeat.comhttp://games.digitalchocolate.com http://www.youtube.comhttp://www.playfish.com http://mikeabundo.comhttp://en.wikipedia.org/wiki/Social_network_gamehttp://method.comhttp://www.unilestemg.brhttp://www.inovadoresespm.com.brhttp://www.skylanders.comhttp://www.onlineuniversities.comhttp://www.insidesocialgames.comhttp://www.wcg.comhttp://pt.wikipedia.orghttp://www.buddypoke.com/http://investor.ea.com/ 112