Personalized strategies on social media

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My presentation about personal stories from Babelcamp conference on 08.30.2013. in Brno, Czech Republic.

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  • 1. PERSONALIZED STRATEGIES A new approach to social media David Szabo Co-founder & CEO BrandVee 13. augusztus 31., szombat

2. FUN WITH FACTS 79% 21% Other Facebook Social media log ins (online retail) 70% 30% No Yes Customer acquisition from Facebook (B2C) 2,5 billion Content shared per day 13. augusztus 31., szombat 3. TONS OF DATA Likes Photos Videos Groups Events Status updates Etc. 13. augusztus 31., szombat 4. YOU NEEDTO FINDTHE STORYTHE DATA WANTSTOTELLYOU. 13. augusztus 31., szombat 5. THE STORY OF YOUR CUSTOMER. 13. augusztus 31., szombat 6. HOW CANYOU FIT INTHE STORY? 13. augusztus 31., szombat 7. QUESTION 1. Who is he? 13. augusztus 31., szombat 8. YOUR STORY YOUR CUSTOMERS STORY INFLUENCERS 13. augusztus 31., szombat 9. ACTIVE LOYAL ENGAGED = INFLUENCER 13. augusztus 31., szombat 10. INFLUENCER MARKETING & SOCIAL MEDIA Focusing on specic key individuals instead of the whole community 13. augusztus 31., szombat 11. REFINING SOCIAL MEDIA STRATEGIES Marketing to inuencers Marketing through inuencers Marketing with inuencers 13. augusztus 31., szombat 12. WHO ARETHEY? 13. augusztus 31., szombat 13. I MEAN REALLY... WHO ARE THEY? 13. augusztus 31., szombat 14. QUESTION II. What to do? 13. augusztus 31., szombat 15. STEP 1. UNDERSTANDING How to nd inuencers in your community? 13. augusztus 31., szombat 16. 0 25 50 75 100 0 25 50 75 100 User activity Post engagement Inuencers 13. augusztus 31., szombat 17. 13. augusztus 31., szombat 18. STEP II. TARGETED ADVERTISING How can your inuencers help you build your community? 13. augusztus 31., szombat 19. WHO DOYOU LOOK FOR? Matches all your criteria Will be active and engaged How to predict that? 13. augusztus 31., szombat 20. LOOKALIKE AUDIENCES Target your advertisements based on your inuencers. They are ALREADY active and engaged. 13. augusztus 31., szombat 21. SOME RESULTS 75% lower fan acquisition costs 280% more fans 145% more engagement 13. augusztus 31., szombat 22. STEP III. PERSONALITY Finding the story behind the data 13. augusztus 31., szombat 23. RESEARCH - ANALYZING CORRELATIONS BETWEEN SOCIAL MEDIA ACTIVITY AND PERSONALITY Openness to new experience Agreeableness Conscientiousness Extraversion Neuroticism Number of likes Number of groups Number of friends Number of events Number of tags on photos Number of status updates Personality Activity 13. augusztus 31., szombat 24. Ones openness to new experiences positively cor relates with the number of Facebook likes, groups and status updates. Source: http://research.microsoft.com/pubs/163535/ FacebookPersonality_michal_29_04_12.pdf 13. augusztus 31., szombat 25. EVERYONE IS DIFFERENT John Doe and John Smith 39 years old Manager 2 kids Avg income Inuencer Cars, shing and cooking 39 years old Manager 2 kids Avg income Inuencer Cars, shing and cooking 13. augusztus 31., szombat 26. JOHN DOE How should you approach him? Extraversion Agreeableness Conscientiousness Openness Neuroticism 13. augusztus 31., szombat 27. Or him? Extraversion Agreeableness Conscientiousness Openness Neuroticism JOHN SMITH 13. augusztus 31., szombat 28. SOCIAL LEADS Leads fed with personality information 13. augusztus 31., szombat 29. SOCIAL MARKETERS OR SOCIAL ANALYSTS? 13. augusztus 31., szombat 30. Q&A 13. augusztus 31., szombat 31. THANKYOU! contacts david.szabo@brandvee.com hu.linkedin.com/in/szabodav https://brandvee.com 13. augusztus 31., szombat