- 1. Ethical, Social, and Political Issues
7. 8. Ethical, Social, and Political Issues in E-commerce PRESENTED BY GROUP 5
9. PRINT THE LIBRARY (ONLINE)
Is Playing Fair, or Just Out to Make a Buck?
10. Provide access to All the worlds information
Make money by selling Ads
The problem arises when what Google put in their severs does not belong to them
11. Book Search Project (Previously called Google Print)
1. The Partner Program (Previously called the Publisher Program)
Obtain permission from publishers to scan their books and provide bibliographic
Publishers & Authors : Get chance for wider market
Google : Sell more Ads
* No problem for this part
12. Book Search Project (Previously called Google Print)
2. The Library project (Previously called Google Print Library)
Scan millions of books in university and public libraries
Allow users to search for key phase, and display relevant portion of the text calls Snippets
Without permission from publishers
13. THE LIBRARY PROJECT
Support by prestigious libraries: U. of Michigan, Harvard U., Stamford U., The New York Public Library and Oxford U.
Refuse to participate: The Smithsonian Institute, The Boston Public Library and a consortium of 19 research and academic libraries in the northeast
Harmful to authors and publishers
Restrictions that Google wants to place on their collection, unavailable to other search services
Two lawsuits claimed copyright infringement
By the Authors Guild
By five major publishing companies (McGraw Hill, Pearson Education, Penguin Group, Simon & Schuster, and John Wiley & Sons)
American Association of Publishers alleges:
Google keep talking about doing this because it is good for the world. That has never been a principle in law
Perform a public service, available to millions on the Internet
Help publisher selling new copies of books
This use is fair under the fair use doctrine. It is codified in the Copyright Act in 1976
16. Two different outcomes of copyright lawsuit
In New York, the UMG Recording & MP3 case
Copied copyrighted works onto a server and allowed access to third-party subscribers was not protected by fair use
2.In California, two Ninth Circuit cases, Kelly & Arriba Soft, and Perfect 10, Inc & Amazon.com Ins.
The storage and display of Thumbnail images of copyright works in order to make them accessible via a search engine was fair use
17. Other Book Search Projects
Microsoft : Microsoft Live Books Search
Launched in 2006
Scan books with permission from publishers
Scan 750,000 books and 80 million academic articles
Closed the project down in May 2008
The Open Content Alliance (OCA)
Open database of book contents that will be accessible from any search engine
Focus on books in the public domain, often historical interest
Obtain permission from publishers before scanning
18. CASE Study Questions
PLEASE OPEN YOUR TEXTBOOK TO PAGE 8-63
Who is harmed by Googles Library Project? Make a list of harmed groups.
A N S W E R
Publishing Company Public can access for free of charge.
Authors of the book The copyright infringement.
For each group, try to devise a solution that would eliminate or lessen the harm.
A N S W E R
Both Publisher and Author
- Mutual agreement of business model
21. Give monetary compensation