Social media marketing strategy marketcast

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    21-Nov-2014

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  • 1. Social Media (trend@webpro.co.kr)
  • 2. 1
  • 3. (Social Media Marketing) ,
  • 4. Pull
  • 5.
  • 6. 2
  • 7.
  • 8. Following RT ,,
  • 9. Ford 2011 Explorer Reveal
  • 10. Dell IdeaStorm
  • 11. GAP GAP
  • 12. Westfield Valley Fair Toy Story
  • 13. Parature KOHLS
  • 14. EsteeLauder Your Profile KARACHI MediaXpress Studio .
  • 15. Nestle Greenpeace Paml oil
  • 16. Gmarket SNS .
  • 17. Source: , ,
  • 18. Mountain Dew Dewmocracy
  • 19. -4,911% traffic increase from April to May - 144,843 video views with 162 comment - 1,500 tweets - 120 blog posts in one month - Tweets from Guy Kawasaki, Kevin Rose, and Jason Calacanis - 7 national TV mentions Grasshoppers
  • 20. http://www.facebook.com/Starbucks http://twitter.com/Starbucks http://www.youtube.com/user/Starbucks http://mystarbucksidea.force.com/ http://www.flickr.com/groups/ starbuckscoffeecompany/ / Starbucks Social Media http://foursquare.com
  • 21.
  • 22.
  • 23.
  • 24. Starbucks Barista badge
  • 25. 3
  • 26. , , Social
  • 27.
  • 28. Feed Back Social Media
  • 29. 1
  • 30. Source: . 2010.07
  • 31.
  • 32. Engagement!!
  • 33. Dell 2.0
  • 34.
  • 35. 2
  • 36. , , ,
  • 37. Home Corporate page Brand CafCommun ity Corporate Blog Brand Twitter Micro Blog Metoday Facebook Youtube SNS Flickr / Review
  • 38. Story
  • 39. 3
  • 40. Tool RSS 40% Base Camp Follwer Following RT Out Link 50% Fan Page Like App Application 30% Subscribe Source UCC Link 20% Source: marketcast
  • 41. Source: Corporate Social Media Study 2010.10
  • 42. Source: Corporate Social Media Study 2010.10
  • 43. ShareMob Watch