Top 5 Social Marketing Challenges Businesses Face - LikeableU

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From LikeableU June 8th - Top 5 Social Marketing Challenges Businesses Face

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  • 1.Can You Handle It?Top 5 Social Marketing Challenges Businesses FaceMike Lewis VP of Marketing & SalesAwareness, Inc.@bostonmike / @awarenessinc mike.lewis@awarenessnetworks.comWednesday, June 15, 2011

2. Marketing Challenge Communications Evolved 5 Most Common Social Media Challenges facing Enterprises Examples of Social Media SuccessWednesday, June 15, 2011 3. A Little About Me Boston native, New Dad,Entrepreneur and marketing guy Ran marketing & sales at severalstart-ups and have used morethan social media alone Active blogger, tweeter, and socialmedia enthusiast VP of Marketing & Sales atAwareness Inc.Wednesday, June 15, 2011 4. !"#$%&()(*+,+-.()(*.+&"/.()(.,-+-.The Awareness Social Marke2ng Hub converts social interac2on into ac2onable and mone2zable customer rela2onshipsWednesday, June 15, 2011 5. !"#$%&()(*+,+-.()(*.+&"/.()(.,-+-. Media & Entertainment Retail/ E-Commerce Other Adver&sing, Marke&ng, and PR AgenciesTelecommunica&onsSoAware & TechnologyEduca&on & Non Prot Hospitality & Leisure Financial ServicesWednesday, June 15, 2011 6. A personal story...Wednesday, June 15, 2011 7. Wednesday, June 15, 2011 8. Wednesday, June 15, 2011 9. Wednesday, June 15, 2011 10. Wednesday, June 15, 2011 11. Wednesday, June 15, 2011 12. Wednesday, June 15, 2011 13. Wednesday, June 15, 2011 14. Wednesday, June 15, 2011 15. Wednesday, June 15, 2011 16. ooops... wrong dayWednesday, June 15, 2011 17. Wednesday, June 15, 2011 18. Wednesday, June 15, 2011 19. Wednesday, June 15, 2011 20. Wednesday, June 15, 2011 21. Wednesday, June 15, 2011 22. Wednesday, June 15, 2011 23. Wednesday, June 15, 2011 24. The Next day...Wednesday, June 15, 2011 25. Wednesday, June 15, 2011 26. Wednesday, June 15, 2011 27. Wednesday, June 15, 2011 28. Howd they know that?Wednesday, June 15, 2011 29. Wednesday, June 15, 2011 30. It was this guy!!!Wednesday, June 15, 2011 31. My Experience = Customer WOWMomentWednesday, June 15, 2011 32. What I thought...Wednesday, June 15, 2011 33. What I thought...Wednesday, June 15, 2011 34. What I thought...Wednesday, June 15, 2011 35. What I thought...Wednesday, June 15, 2011 36. What I thought...Wednesday, June 15, 2011 37. What I thought...Just spoke with mike. Wants to head hometo see his son. Booked him on earlier ight.Wednesday, June 15, 2011 38. What I thought...Wednesday, June 15, 2011 39. What I thought...Wednesday, June 15, 2011 40. What I thought...Wednesday, June 15, 2011 41. What I thought...Wednesday, June 15, 2011 42. What I thought...Wednesday, June 15, 2011 43. What I thought...Wednesday, June 15, 2011 44. What I thought...Wednesday, June 15, 2011 45. What I thought...Wednesday, June 15, 2011 46. What actually happened...Wednesday, June 15, 2011 47. Wednesday, June 15, 2011 48. Not as exciting, but a great story none the lessWednesday, June 15, 2011 49. So, whats it all about?Wednesday, June 15, 2011 50. So, whats it all about?Wednesday, June 15, 2011 51. So, whats it all about?Wednesday, June 15, 2011 52. The way we communicate has evolvedWednesday, June 15, 2011 53. Social Media represents the largest shiftin communications in human historyWednesday, June 15, 2011 54. Wednesday, June 15, 2011 55. Why are marketers soooo excited about Social Media?Wednesday, June 15, 2011 56. Lets take a step back...Wednesday, June 15, 2011 57. How we have been trained to market?Wednesday, June 15, 2011 58. (1) Develop a campaignWednesday, June 15, 2011 59. (1) Develop a campaignWednesday, June 15, 2011 60. (2) Identify SourcesWednesday, June 15, 2011 61. (3) Develop Compelling Content & OffersWednesday, June 15, 2011 62. (4) BroadcastWednesday, June 15, 2011 63. (5) Wait...Wednesday, June 15, 2011 64. Social Media is new and unique for marketersWednesday, June 15, 2011 65. For businesses, marketing through Social Media is about Data that is driven by Dialog and Contextual Content within a CommunityWednesday, June 15, 2011 66. For Example, lets say we are selling...Wednesday, June 15, 2011 67. Under the traditional modelwe would... Broadcast messages through multiple channels Collect Data and Demographically target Open stores in areas of audience concentration Drive people to online or ofine purchasesWednesday, June 15, 2011 68. Through Social We Could: Listen for individuals who show alikelihood of buyingTarget:Hyper-target individuals with contextual offers and contentIdentify Contextual InuencersMarket to a widget enthusiast group on FacebookContextual groups (or create one)Wednesday, June 15, 2011 69. @bill Need newThrough Social We Could:shoes for the ofceparty. What to buy? Listen for individuals who show alikelihood of buyingmonth 2 in marathon training. Feeling betterTarget: everydayHyper-target individuals with contextual offers and contentIdentify Contextual Inuencers HUGE ski trip with theguys next month! CantMarket to a widgetwait! enthusiast group on FacebookContextual groups (orUGH! I hate back to create one)school shopping for the kids!Wednesday, June 15, 2011 70. @bill Need newThrough Social We Could: shoes for the ofce party. What to buy?Need shoes? We have the largest Listen for individuals who show a selection & 20% discount so you look great at the party http://bit.ly/45hdflikelihood of buyingmonth 2 in marathon training. Feeling betterTarget: everydayHyper-target individuals with contextual offers and contentIdentify Contextual Inuencers HUGE ski trip with theguys next month! CantMarket to a widgetwait! enthusiast group on FacebookContextual groups (orUGH! I hate back to create one)school shopping for the kids!Wednesday, June 15, 2011 71. @bill Need newThrough Social We Could:shoes for the ofceparty. What to buy?Need shoes? We have the largest Listen for individuals who show a selection & 20% discount so you look great at the party http://bit.ly/45hdflikelihood of buying month 2 in marathontraining. Feeling betterTarget:everydayHyper-target individuals withDude! If you need a new pair of kicks check these out contextual offers and content http://bit.ly/jhgk - We will power you on the big day!Identify Contextual Inuencers HUGE ski trip with theguys next month! CantMarket to a widgetwait! enthusiast group on FacebookContextual groups (orUGH! I hate back to create one)school shopping for the kids!Wednesday, June 15, 2011 72. @bill Need newThrough Social We Could:shoes for the ofceparty. What to buy?Need shoes? We have the largest Listen for individuals who show a selection & 20% discount so you look great at the party http://bit.ly/45hdflikelihood of buying month 2 in marathontraining. Feeling betterTarget:everydayHyper-target individuals withDude! If you need a new pair of kicks check these out contextual offers and content http://bit.ly/jhgk - We will power you on the big day!Identify Contextual Inuencers HUGE ski trip with theguys next month! CantMarket to a widgetwait! enthusiast group onLooking for new ski boots? 10% of for you today http:// Facebook bit.ly/jhgkContextual groups (or UGH! I hate back to create one) school shopping for thekids!Wednesday, June 15, 2011 73. @bill Need newThrough Social We Could: shoes for the ofce party. What to buy?Need shoes? We have the largest Listen for individuals who show a selection & 20% discount so you look great at the party http://bit.ly/45hdflikelihood of buying month 2 in marathontraining. Feeling betterTarget:everydayHyper-target individuals withDude! If you need a new pair of kicks check these out contextual offers and content http://bit.ly/jhgk - We will power you on the big day!Identify Contextual Inuencers HUGE ski trip with theguys next month! CantMarket to a widgetwait! enthusiast group onLooking for new ski boots? 10% of for you today http:// Facebook bit.ly/jhgkContextual groups (or UGH! I hate back to create one) school shopping for thekids!We hate it too... shop online and avoid the hassle... free returns! http://bit.ly/jhgkWednesday, June 15, 2011 74. Fundamental Difference in communication VSWednesday, June 15, 2011 75. Whats at the core?Wednesday, June 15, 2011 76. IntelligenceWednesday, June 15, 2011 77. Wednesday, June 15, 2011 78. 5TOP Challenges 2009 Awareness CONFIDENTIALWednesday, June 15, 2011 79. #1 Inability to ScaleWednesday, June 15, 2011 80. Wednesday, June 15, 2011 81. 4 channels300K+ fansWednesday, June 15, 2011 82. 4 channels Active300K+ fans groupsWednesday, June 15, 2011 83. 4 channels Active1 Channel300K+ fans groupsWednesday, June 15, 2011 84. 4 channels Active1 Channel 3 Accts300K+ fans groupsWednesday, June 15, 2011 85. 4 channels Active1 page1 Channel 3 Accts300K+ fans groups 15K fansWednesday, June 15, 2011 86. 4 channels300K+ fans Active groups1 Channel 3 Accts X1 page15K fansWednesday, June 15, 2011 87. #2 Security & ControlWednesday, June 15, 2011 88. Wednesday, June 15, 2011 89. Customer ServiceWednesday, June 15, 2011 90. Marketing Customer ServiceWednesday, June 15, 2011 91. Marketing Customer Service PRWednesday, June 15, 2011 92. Marketing Customer Service PRWednesday, June 15, 2011 93. Wednesday, June 15, 2011 94. Wednesday, June 15, 2011 95. Wednesday, June 15, 2011 96. Wednesday, June 15, 2011 97. Wednesday, June 15, 2011 98. MarketingCustomer Service PRWednesday, June 15, 2011 99. MarketingCustomer Service PRWednesday, June 15, 2011 100. Wednesday, June 15, 2011 101. #3 Lack of Resources & Buy-inWednesday, June 15, 2011 102. Wednesday, June 15, 2011 103. #4 Reporting is Ad-HocWednesday, June 15, 2011 104. #5 CentralizationWednesday, June 15, 2011 105. PRSERVICE SALES CRISISRECRUITPRODUCT Slide created by @equalmanWednesday, June 15, 2011 106. all challenges are opportunities in disguiseWednesday, June 15, 2011 107. Mike LewisVP of Marketing & Sales Awareness Inc @bostonmike / @awarenessinchttp://blog.socialepisodes.com mike.lewis@awarenessnetworks.comWednesday, June 15, 2011