Trust barometer 2011 edelman.pdf em português

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Verso do Trust Barometer em Portugs. Edelman

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<ul><li> 1. 2011 Edelman Trust BarometerResultados GlobaisEGP-UPBS26 Janeiro de 2011 </li> <li> 2. Edelman Trust Barometer Global11 estudo anual5,075 pessoas, 23 pases, 5 continentesEntre os 25 e os 64 anosCom formao superiorNo quartil superior de rendimento familiar, por escaloetrio em cada pasConsumidores habituais de informao, com destaquepara informao poltica e econmica 2 </li> <li> 3. Retrospectiva2010 Confiana uma linha essencial dos Negcios Empresas tm de se aliar ao Governo para recuperar a2009 confiana2008 Jovens influenciadores confiam mais nas Empresas2007 Empresas mais confiadas do que Governos e Media2006 Uma pessoa como eu surge como um porta-voz credvel2005 Confiana migra das autoridades para os pares Empresas americanas na Europa sofrem perda de2004 confiana2003 Resultados de Media mais credveis que Publicidade2002 A queda do CEO celebridade2001 A influncia crescente das ONGs 3 </li> <li> 4. 2010 Ano em revista </li> <li> 5. Estado da ConfianaMudana do centro de gravidade </li> <li> 6. Globalmente, a Confiana aumenta em todas as Instituies Confiana nas Instituies Global 2010 2011 100% 90% +4 +2 80% +5 +4 70% 61% 60% 57% 56% 54% 52% 49% 50% 47% 45% 40% 30% 20% 10% 0% ONGs Empresas Governo MediaA7-10. [Institutions TRACKING] I am going to read you a list of institutions. For each one, please tell me how much you TRUST that institution to do what isright. On a 9-point scale where one means that you DO NOT TRUST THEM AT ALL and nine means that you TRUST THEM A GREAT DEAL, howmuch do you trust [INSERT] to do what is right? (Top 4 Box, Trust) Informed Publics ages 25-64 in 20 countries (excludes Singapore, UAE and Argentina) 6 </li> <li> 7. Mercados Emergentes dominam a confiana nas Empresas Distncia entre os EUA e a Rssia cai para 5 pontos Confiana nas Empresas Top 10 Pases (PIB) 2010 2011 Confiantes Neutrais Desconfiados 100% 90% +19 81% 80% 70% -8 70% 67% 64% +12 62% 59% 62% 61% +12 60% 57% 53% 54% 52% 48% 49% 44% 50% 46% 40% 42% 41% 40% 36% 30% 20% 10% 0% Brasil ndia Itlia China Japo Alemanha Frana EUA Reino Rssia UnidoA9. [Business in general TRACKING] I am going to read you a list of institutions. For each one, please tell me how much you TRUST that institution to do what isright. On a 9-point scale where one means that you DO NOT TRUST THEM AT ALL and nine means that you TRUST THEM A GREAT DEAL, how much doyou trust [INSERT] to do what is right? (Top 4 Box, Trust) Informed Publics ages 25-64 7 </li> <li> 8. Confiana nas Empresas maior do que nos Governos em 1/3 dos mercados Queda da confiana na Alemanha e EUA, subida na China e Brasil Confiana no Governo Top 10 Pases (PIB) 2010 2011 Confiantes Neutrais Desconfiados 100% +14 88% +46 90% 85% 80% 74% 70% -6 60% -10 51% 49% 50% 43% 45% 46% 42% 43% 44% 43% 43% 39% 38% 40% 38% 39% 40% 36% 33% 30% 20% 10% 0% China Brasil Japo Frana Itlia ndia Reino EUA Rssia Alemanha UnidoA7. [Government in general TRACKING] I am going to read you a list of institutions. For each one, please tell me how much you TRUST that institutionto do what is right. On a 9-point scale where one means that you DO NOT TRUST THEM AT ALL and nine means that you TRUST THEM A GREATDEAL, how much do you trust [INSERT] to do what is right? (Top 4 Box) Informed Publics ages 25-64 8 </li> <li> 9. Aumento da confiana nos Media impulsionada pela China, Brasil e Japo Mercados desenvolvidos geralmente desconfiados Confiana nos Media Top 10 Pases (PIB) 2010 2011 Confiantes Neutrais Desconfiados 100% +17 90% +19 80% 80% 73% 70% 63% +12 58% 60% 54% - 11 50% 48% -9 50% 45% 45% 38% 39% 37% 37% 37% 38% 40% 36% 36% 31% 30% 27% 22% 20% 10% 0% China Brasil ndia Japo Frana talia Alemanha Rssia EUA Reino UnidoA8. [Media in general TRACKING] I am going to read you a list of institutions. For each one, please tell me how much you TRUST that institutionto do what is right. On a 9-point scale where one means that you DO NOT TRUST THEM AT ALL and nine means that you TRUST THEM A GREATDEAL, how much do you trust [INSERT] to do what is right? (Top 4 Box) Informed Publics ages 25-64 9 </li> <li> 10. Nos mercados emergentes, Confiana nas ONGs a par das Empresas Nos mercados desenvolvidos, ONGs mais confiadas do que as Empresas Confiana nos Empresas e ONGs Empresas ONGs Brasil China EUA RU/FR/ALE100%90% 81% 80%80%70% 63% 59% 61% 63% 59% 56% 58% 55% 56%60% 55% 48% 46% 48%50% 40%40%30%20%10% 0% 2008 2011 2008 2011 2008 2011 2008 2011A7-10. [TRACKING] I am going to read you a list of institutions. For each one, please tell me how much you TRUST that institution to do what is right.On a 9-point scale where one means that you DO NOT TRUST THEM AT ALL and nine means that you TRUST THEM A GREAT DEAL, how muchdo you trust [INSERT] to do what is right? (Top 4 Box) Informed Publics ages 25-64 in the U.S., UK/FR/GER, Brazil and China 10 </li> <li> 11. ndice de Confiana: Mercados desenvolvidos nos ltimos lugares EUA desce, o Brasil sobe no ndice 2008 2011 Global Global 55 Mxico 69 Brasil 80 China 62 China 73 ndia...</li></ul>