Turn Online Marketing Strategies into New Business

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  1. 1. Turn Online MarketingStrategies into New Business Josh Braaten
  2. 2. Who is Josh Braaten? Online Marketing Manager, Owner & Blogger,Extremely Frustrated, Rasmussen College Big Picture Web Vikings Fan4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 2
  3. 3. Small Businesses Face Challenges Sales Developing a Repeat Salesmarketing plan Receiving Referrals Executing your plan Allocating ad budgets And much more!4/28/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 3
  4. 4. Objectives Examine the fall of traditional media and thenew business currencies that drove its decline Define Inbound Marketing and understandthe core principles behind it Learn how to use Internet marketing to drivenew business 44/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  5. 5. The Decline of Traditional MediaSource: Ad Age http://bit.ly/hXwvFF54/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  6. 6. The End of the Reign of Old Media4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 6
  7. 7. The New Media Currencies Attention Trust Permission74/28/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  8. 8. Attention4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 8
  9. 9. TrustSource: Edelman Trust Barometer - http://bit.ly/i8Ac3z 9 4/28/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  10. 10. Permission 104/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  11. 11. The Rise of Inbound MarketingSource: Out & About Marketing http://bit.ly/hEoOvL11 4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  12. 12. What is Inbound Marketing?Inbound Marketing: Earning new customers by gaining attention, trust and permission beforethe sale through the creation and sharing of engaging, entertaining and/or educational content. Graphic Source: SEOmoz - http://bit.ly/gM7OGb 124/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  13. 13. Inbound Marketing Nicknames Online Marketing Internet Marketing New Media Marketing Content Marketing Social Media Marketing Search Engine Marketing Viral Marketing134/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  14. 14. Everything You Need to Know 144/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  15. 15. The Principles of Inbound Marketing4/28/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 15
  16. 16. The Principles of Inbound MarketingIdentify Find your online audienceListen Understand how you can helpCreate Publish what you knowShare Share content to solve problemsMeasure Fine tune your progress 164/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  17. 17. Identify Your Audience Who is your ideal customer? Search for resources, influencers and communities where your customers gather4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 17
  18. 18. Listen to Your Audience Be quiet and listen Understand what your customers need4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 18
  19. 19. Create Content Your Audience Loves Publish to educate, engage and entertain Publish content to build inbound equity4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 19
  20. 20. Share Content with Your Audience Solving problems through sharing Building relationships through solving problems4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 20
  21. 21. Measure Your Efforts Online media ismeasurable Identify and worktowards goals4/28/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 21
  22. 22. The Principles of Inbound Marketing4/28/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 22
  23. 23. Inbound Marketing TacticsGraphic Source: SEOmoz - http://bit.ly/gM7OGb4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.23
  24. 24. Social Media4/28/201124
  25. 25. FacebookSources: SEOmoz http://bit.ly/gM7OGb; Ben Foster http://bit.ly/huR7gH25 4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  26. 26. Twitter Sources: SEOmoz http://bit.ly/gM7OGb; Media Bistro - http://bit.ly/ggiCas4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 26
  27. 27. Search Engines4/28/201127
  28. 28. Blogging4/28/201128
  29. 29. Inbound Marketing Yields CustomersSource: Hubspot http://bit.ly/fxzOLd 29 4/28/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  30. 30. Inbound Marketing Yields CustomersSource: Hubspot http://bit.ly/fxzOLd4/28/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.30
  31. 31. Videos4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 31
  32. 32. YouTube 35 Hrs of Video Uploaded Each Minute Two Billion Daily Video ViewsYouTube staff to grow 30% in 2011Source: PhysOrg.com http://bit.ly/evc0Ic 324/28/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  33. 33. Web Analytics4/28/2011 33
  34. 34. Other Inbound Marketing Channels EmailForums News/Press ReleasesWebinars White Papers/eBooksInfographics Audio and Podcasts And More!4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 34
  35. 35. Inbound Marketing in ActionSearch social networks and the web for your audience and their needsMonitor social conversations to determine content needs of your audienceCreate optimized text, images, audio and video to solve problemsShare content with audience & influencers via blog and social networksMeasure impact of social media and blog content on business goals354/28/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  36. 36. Inbound Marketing VisualizedYour BlogYour Website4/28/201136
  37. 37. Small Businesses Slow to Start Source: Marketing Charts http://bit.ly/fkC9Iu ; Formstack http://bit.ly/hUzeed4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.37
  38. 38. Small Business Reasons for Hesitance Source: Marketing Charts http://bit.ly/fkC9Iu ; Formstack http://bit.ly/hUzeed384/28/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  39. 39. The Relative Costs of Marketing Source: Hubspot http://bit.ly/fxzOLd4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.39
  40. 40. The Relative Costs of Marketing Source: Hubspot http://bit.ly/fxzOLd4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.40
  41. 41. Wine Library TV Changed the World Gary Vaynerchuk, founder http://tv.winelibrary.com414/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential.
  42. 42. Small Business Boosted by InboundSocial media helped consultantDeborah Dolan, owner of Senior LifeTransitions, more than double herbusiness last year.The key was using social media toestablish herself as a credibleresource -- a social authority -- onaging issues, through a blog, a newAdvocate on Aging podcast andother social and search marketingefforts.Source: Star Tribune -http://bit.ly/dR09bP 42
  43. 43. Additional ResourcesRasmussen.edu/student-life/online-community/Facebook.com/RasmussenWausau BigPictureWeb.com @JLBraaten4/28/2011 Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 43
  44. 44. Internet Marketing Education4/28/2011Copyright Rasmussen, Inc. 2010. Proprietary and Confidential. 44
  45. 45. Small Businesses: The Time is Now4/28/2011 45

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