Twitter strategies

  • Published on
    22-May-2015

  • View
    557

  • Download
    0

Embed Size (px)

DESCRIPTION

Twitter can be your best friend: it can bring amazing results, help you connect with your audience and drive awareness for your cause. However, without a proper strategy in place, it can be challenging to post valuable content that engages your audience, increases your following and works towards meeting your goals and objectives.It can seem daunting, but all is not lost. There are some easy steps and strategies that will help make engagement on Twitter more efficient while actually delivering better results.

Transcript

<ul><li> 1. Making Twi*er Your Best Friend: Twi*er Strategies Exposed Heather Morrison June 2011 1 | Twi$er Strategies Canada Helps </li></ul> <p> 2. Agenda Meet and greet Growing your following Developing content Managing distribuCon of content Measure, measure measure Discussion 2| Twi$er Strategies Canada Helps 3. Who Am I? Heather Morrison Digital and Community Strategist for SequenCa Environics Fitness nerd Avid traveller Food lover 3| Twi$er Strategies Canada Helps 4. Developing a Twi*er Strategy So, you have a Twi$er account Now what? How do you keep it going? 4 | Twi$er Strategies Canada Helps 5. INCREASE YOUR FOLLOWING 5 | Twi$er Strategies Canada Helps 6. 1.Set Up a Following Program 6 | Twi$er Strategies Canada Helps 7. Set Up a Following Program Set up ongoing searches Include acMve Twi*er searching for: Your brand name Campaign names CompeCtor names 3-5 key words that are relevant to your cause and audience 7| Twi$er Strategies Canada Helps 8. Set Up a Following Program Use free tools like Tweetdeck and search.twi$er.com to help! 8 | Twi$er Strategies Canada Helps 9. 2.AcCvely Seek Out New People 9 | Twi$er Strategies Canada Helps 10. AcMvely Seek Out New People Look for people with relevant key words in their bio using tools like FollowerWonk. This will help you nd and add new people who are relevant to your cause. 10 | Twi$er Strategies Canada Helps 11. 3. Promote! 11 | Twi$er Strategies Canada Helps 12. Promote Promote your Twi$er feed on your other social channels: Email/Newsle$er subscripCons Embed in your signature Website LinkedIn Blog 12 | Twi$er Strategies Canada Helps 13. Promote Use Hashtags (#) where possible to help interested parCes nd and follow your tweets and events. 13 | Twi$er Strategies Canada Helps 14. FOCUS ON CONTENT (THIS IS A BIG ONE!!) 14 | Twi$er Strategies Canada Helps 15. 1.Use a Mix of Content Types 15 | Twi$er Strategies Canada Helps 16. Content Types Provide valuable informaCon to your followers!! Rule of thirds can help: Value-Promo Added 1/3 Value-Add educaConal, informaCve, etc. 1/3 InteracCve polls, open InteracCve quesCons, etc. 1/3 PromoConal donaCon or events informaCon, etc. 16 | Twi$er Strategies Canada Helps 17. 2.Use a Mix of Content Sources 17 | Twi$er Strategies Canada Helps 18. Content Sources 1. Original content Links to newsle$ers ArCcles or blog posts Website updates 18| Twi$er Strategies Canada Helps 19. Content Sources 2. Curated Content Latest news around your area of experCse Other blogs, news sources, magazines, etc. 19| Twi$er Strategies Canada Helps 20. Content Sources 3. Retweets and @menCons of people you are following 20 | Twi$er Strategies Canada Helps 21. 3. Plan Your Tweets 21 | Twi$er Strategies Canada Helps 22. Tweet! Plan to tweet at least 2-3 Cmes per day (3-5 is opCmal, especially when youre just starCng out). Plan as far ahead as possible Original content can be planned in advance, as soon as you know about an event, blog post or arCcle. Curated content should be planned daily based on the latest news and arCcles. 22| Twi$er Strategies Canada Helps 23. 4. Manage Your Content 23 | Twi$er Strategies Canada Helps 24. Content Management and DistribuMon It can be hard to manage content in a Cme strapped world But there are ways to make it easier! 24 | Twi$er Strategies Canada Helps 25. Editorial Calendars Create an editorial calendar Include your planned tweets for each day 25 | Twi$er Strategies Canada Helps 26. Editorial Calendar Align this calendar to your editorial calendar for other marcomm acCviCes 26 | Twi$er Strategies Canada Helps 27. METRICS: SO IS IT WORKING?? 27 | Twi$er Strategies Canada Helps 28. Measurement is essenCal to all social media programs It lets you know whats working and what may need to be changed Feeds informaCon back into your strategy and planning 28 | Twi$er Strategies Canada Helps 29. 1.What Should I Measure? 29 | Twi$er Strategies Canada Helps 30. What to Measure Depends on the your goals/objecCves. Measurement frameworks will be dierent for everyone. Most companies start with: Engagement Awareness Brand Relevance 30 | Twi$er Strategies Canada Helps 31. Engagement Engagement measurements look at direct engagement your brand menCons @ replies retweets direct messages 31 | Twi$er Strategies Canada Helps 32. Awareness Reach looks at data relaCng to potenCal reach on each channel # of Twi$er followers Hash tag popularity and reach # of links to your brands website 32| Twi$er Strategies Canada Helps 33. Brand Relevance Brand relevancy and percepCon looks at how the audience views your brand including: SenCment posiCve, negaCve, neutral. Key Words which words are most commonly associated with your brand? Topic Is there a specic topic that seems to be hikng home with your audience? CompeCCve analysis share of voice, percepCon, etc. 33| Twi$er Strategies Canada Helps 34. 2. Measurement Tools 34 | Twi$er Strategies Canada Helps 35. Tools for Measurement Manually MenCons RTs Tools like Tweetdeck and Hootsuite help capture metrics for you 35 | Twi$er Strategies Canada Helps 36. Tools for Twi*er Measurement Bit.ly (or other URL shorteners) 36 | Twi$er Strategies Canada Helps 37. Bit.ly Metrics 37| Twi$er Strategies Canada Helps 38. Tools for Twi*er Measurement Google AnalyCcs 38 | Twi$er Strategies Canada Helps 39. 3. Tracking and Reports 39 | Twi$er Strategies Canada Helps 40. Use a Measurement Dashboard Develop a Measurement Dashboard to help keep track of your success Fill in on a monthly basis 40 | Twi$er Strategies Canada Helps 41. RECAP Twi$er Strategy: Start a follower program Plan your content Manage your content Measure! 41| Twi$er Strategies Canada Helps 42. QuesCons? 42 | Twi$er Strategies Canada Helps </p>