We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013)

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This is the February 2013 edition of We Are Social Singapores guide to Social, Digital and Mobile around the world. You'll find more in this series of reports at http://wearesocial.sg/tag/sdmw

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  • we are social FEBRUARY 2013

    SOCIAL, DIGITAL AND MOBILE WORLDWIDE KEY STATISTICAL INDICATORS FOR EACH REGION AROUND THE WORLD

    FEB2013

  • FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE

    CONTACT SIMON KEMP AT WE ARE SOCIAL:

    SAYHELLO@WEARESOCIAL.SG

    @WEARESOCIALSG

    +65 9146 5356

    WEARESOCIAL.SG

    3

  • 7,018,000,000

    2,330,000,000

    1,720,000,000

    6,400,000,000

    TOTAL POPULATION

    INTERNET USERS

    USERS ON TOP SOCIAL NETWORKS

    MOBILE SUBSCRIPTIONS

    THE WORLDWIDE PICTURE FEB2013

    COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL, DIGITAL AND MOBILE INSIGHTS AND STATISTICS, VISIT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED FEB

    2013). URBANISATION: THE UNITED NATIONS WORLD URBANIZATION PROSPECTS REPORT (OCT 2012). INTERNET: INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013). SOCIAL MEDIA: BASED ON

    SITE=REPORTED DATA FROM FACEBOOK, TENCENT, AND VKONTAKTE, COMPARED TO A VARIETY OF OTHER PLATFORMS (ALL LATEST AVAILABLE DATA, AS AT FEB 2013). MOBILE: ERICSSON MOBILITY REPORT (NOV 2012). 3

    URBAN RURAL

    52% 48%

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    33%

    24%

    91%

  • THE INTERNET (WORLDWIDE) FEB2013

    4 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013)

    BILLION USERS PENETRATION2.33 33%

  • ANNUAL INTERNET USER GROWTH RATE FEB2013

    5 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013)

    MILLION USERS PENETRATION+250 +3%

  • NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WESTERN EUROPE

    EASTERN EUROPE

    ASIA

    OCEANIA

    CENTRAL ASIA

    INTERNET PENETRATION BY REGIONFEB2013

    6 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013)

    78%

    44%13%

    39%

    75%

    48%

    28%

    56%

    32%

    24%

  • SOCIAL MEDIA (WORLDWIDE) FEB2013

    7 SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013)

    BILLION USERS PENETRATION1.72 24%

  • ANNUAL SOCIAL MEDIA GROWTH RATESFEB2013

    8 SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013)

    MILLION USERS PENETRATION+240 +2%

  • NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WESTERN EUROPE

    EASTERN EUROPE

    ASIA

    OCEANIA

    CENTRAL ASIA

    SOCIAL MEDIA PENETRATION BY REGIONFEB2013

    9 SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013)

    54%

    36%5%

    19%

    41%

    48%

    23%

    35%

    28%

    8%

  • NUMBERS REPRESENT MONTHLY ACTIVE USER ACCOUNTS. SOURCES: FACEBOOK, SINA AND TENCENT (LATEST AVAILABLE DATA, AS AT FEB 2013)

    TOP SOCIAL NETWORKS BY ACTIVE USERSFEB2013

    10

    FACEBOOK

    SINA WEIBO

    TENCENT WEIBO

    QZONE

    984 M

    287 M

    277 M

    598 M

    259 M PENGYOU

  • MOBILE SUBSCRIPTIONS (WORLDWIDE) NOV2012

    11 SOURCE: ERICSSON MOBILITY REPORT (NOV 2012)

    BILLIONSUBSCRIPTIONS

    SUBSCRIPTIONPENETRATION

    6.40 91%

  • ANNUAL MOBILE GROWTH RATESNOV2012

    12SOURCE: ERICSSON MOBILITY REPORT (NOV 2012)

    +530 +5%MILLION

    SUBSCRIPTIONSSUBSCRIPTIONPENETRATION

  • NORTH AMERICA

    LATIN AMERICAAFRICA

    MIDDLE EAST

    WESTERN EUROPE

    CENTRAL & EASTERN EUROPE

    ASIA PACIFIC

    MOBILE SUBSCRIPTION PENETRATIONNOV2012

    13SOURCE: ERICSSON MOBILITY REPORT (NOV 2012)

    101%

    112% 67%

    103%127%

    128%

    83%

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    GET MORE #SDMW REPORTS AT WEARESOCIAL.SG

  • WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

    WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.

    WERE ALREADY HELPING MANY OF THE WORLDSTOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,

    DIAGEO, NESTL, HEINZ, AND LOUIS VUITTON.

    IF YOUD LIKE TO CHAT ABOUT US HELPING YOUTOO, CALL SIMON KEMP ON +65 9146 5356, OR

    EMAIL US AT SAYHELLO@WEARESOCIAL.SG.

    FIND OUT MORE AT WEARESOCIAL.SG.

  • WE ARE SOCIAL SINGAPORE @WEARESOCIALSG

    +65 9146 5356 SAYHELLO@WEARESOCIAL.SG

    WEARESOCIAL.SG

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