We Are Social's Guide to Social, Digital and Mobile in Laos Dec 2011

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This is the December 2011 edition of We Are Social Singapores guide to Social, Digital and Mobile in Laos. You can find more of these Asia reports at http://wearesocial.sg

Transcript

LAOSSOCIAL, DIGITALAND MOBILE IN

DECEMBER 2011 we are social

we are social

we are social

FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL:

SIMON.KEMP@WEARESOCIAL.SG

@WEARESOCIALSG

+65 9146 5356

DJESKI

HTTP://WEARESOCIAL.SG

we are social

LAOS

109,180

3,819,929 MOBILE SUBSCRIBERS

527,400 INTERNET USERS

6,348,800 TOTAL POPULATION

INTERNET PENETRATION

MOBILE PENETRATION

8 %

2 %

60%

USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION

8 %

2 %

URBAN

27% 73%

RURAL

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; LAOS NATIONAL AUTHORITY OF POST AND TELECOMS, NOVEMBER 2010

we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

FACEBOOK DEMOGRAPHICS IN LAOS

MALE:57%

FEMALE:43%

18-24:45%

13-17:17%

25-34:27%

35--44:7%

45-54:3%

55-64:1%

65+:1%

we are social

5,400,000 MOBILE SUBSCRIBERS BY THE END OF 2015

ANALYSTS PREDICT LAOS WILL HAVE

SOURCE: MARKET REPORTS ONLINE

we are social

SHARE OF MOBILE HANDSET MARKET IN LAOS

SOURCE: PENN OLSON

NOKIA:30%

SAMSUNG:24%LG:12%

OTHER:28%

SONY-ERICSSON6%

we are social

MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG

we are social

SIMON KEMP MANAGING DIRECTOR

@ESKIMONSIMON.KEMP@WEARESOCIAL.SG

HTTP://WEARESOCIAL.SG

LAM CAI YUACCOUNT EXECUTIVE @HICAISCAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG

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