We Are Social's Guide to Social, Digital, and Mobile in Singapore, Dec 2011

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This is the December 2011 edition of We Are Social Singapores guide to Social, Digital and Mobile in Singapore. You can find more of these Asia reports at http://wearesocial.sg

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SINGAPORE SOCIAL, DIGITALAND MOBILE IN

DECEMBER 2011 we are social

we are social

we are social

FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL:

SIMON.KEMP@WEARESOCIAL.SG

@WEARESOCIALSG

+65 9146 5356

DJESKI

HTTP://WEARESOCIAL.SG

we are social

SINGAPORE

2,602,920

7,322,553 MOBILE SUBSCRIBERS

3,658,400 INTERNET USERS

5,076,700 TOTAL POPULATION

INTERNET PENETRATION

MOBILE PENETRATION

72 %

51 %

USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION

100+ %

URBAN

100%

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

we are social

80%OF SINGAPOREAN INTERNET USERSACCESS THE WEB ON A DAILY BASIS

SOURCE: NIELSEN

we are social

97%OF SINGAPOREANS

AGED 15 19 ACCESS THE INTERNET

SOURCE: NIELSEN

we are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC

VS25 AVERAGE HOURS SINGAPOREAN

NETIZENS SPEND USING THE INTERNET EACH WEEK

12AVERAGE HOURS SINGAPOREAN

NETIZENS SPEND WATCHING BROADCAST TV EACH WEEK

we are social SOURCE: MAXUS

80%REACH OF FACEBOOK ACROSS SINGAPOREANS AGED 25-34

34%REACH OF THE STRAITS TIMES

ACROSS SINGAPOREANS AGED 25-34

VS

we are social

42%OF SINGAPOREAN NETIZENS WATCH TV

CONTENT AND MOVIES VIA THE INTERNET

SOURCE: NIELSEN

we are social

66%OF SINGAPOREAN WEB USERS STREAM OR

DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH

SOURCE: NIELSEN

we are social

25,000,000 HOURS WATCHING ONLINE

VIDEO EACH MONTH

SINGAPOREANS SPEND OVER

SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK, 2O11

we are social

32,500 YEARSWATCHING ONLINE VIDEOS EVERY YEAR

THAT EQUATES TO ABOUT

SOURCE: BASED ON DATA IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

we are social

7 HOURSON SOCIAL MEDIASITES EACH WEEK

SINGAPOREAN WEB USERSSPEND MORE THAN

SOURCE: TNS DIGITAL LIFE

we are social

18-24:26%

13-17:12%

25-34:32%

35--44:18%

45-54:8%

55-64:3%

65+:2%

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

FACEBOOK DEMOGRAPHICS IN SINGAPORE

MALE:50%

FEMALE:50%

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 we are social

# BRAND PAGE LIKES GROWTH 1 BLACKBERRY SINGAPORE 193,107 4.15%2 STARBUCKS SINGAPORE 148,622 2.05%3 SINGAPORE AIRLINES 124,567 4.79%4 KFC SINGAPORE 103,978 3.16%5 SUBWAY SINGAPORE 56,567 2.52%6 SONY ERICSSON - SINGAPORE 44,292 5.10%7 CHANGI AIRPORT 39,491 4.89%8 CADBURY DAIRY MILK - SINGAPORE 39,075 0.00%9 SAMSUNG MOBILE SINGAPORE 33,246 3.43%10 IKEA SINGAPORE 28,086 0.00%

TOP FACEBOOK PAGES IN SINGAPORE

we are social

688,000 NUMBER OF LINKEDIN USERS IN SINGAPORE:

SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011

we are social

48,000 SINGAPOREAN USERS ON FOURSQUARE:

SOURCE: PENN OLSON

we are social

HALFOF SINGAPOREAN INTERNET USERSPLAY ONLINE GAMES EACH MONTH

MORE THAN

SOURCE: TNS DIGITAL LIFE

we are social

1.5 MOBILE SUBSCRIPTIONS

THE AVERAGE SINGAPOREAN HAS

SOURCE: OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOVEMBER 2011

we are social

35%OF SINGAPOREAN INTERNET USERS

ACCESS THE WEB VIA A MOBILE DEVICE

SOURCE: NIELSEN

we are social

70%OF SINGAPOREANS

OWN A SMARTPHONE

SOURCE: NIELSEN

we are social

SINGAPORE HASTHE HIGHEST

RATE OFSMARTPHONE PENETRATIONIN THE WORLD

SOURCE: MOBITHINKING

we are social

MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG

we are social

SIMON KEMP MANAGING DIRECTOR

@ESKIMONSIMON.KEMP@WEARESOCIAL.SG

HTTP://WEARESOCIAL.SG

LAM CAI YUACCOUNT EXECUTIVE @HICAISCAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG

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