We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011

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This is the December 2011 edition of We Are Social Singapores guide to Social, Digital and Mobile in Thailand. You can find more of these Asia reports at http://wearesocial.sg

Transcript

  • THAILAND SOCIAL, DIGITALAND MOBILE IN

    DECEMBER 2011 we are social

  • we are social

    we are social

    FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL:

    SIMON.KEMP@WEARESOCIAL.SG

    @WEARESOCIALSG

    +65 9146 5356

    DJESKI

    HTTP://WEARESOCIAL.SG

  • we are social

    THAILAND

    12,881,800

    71,824,561 MOBILE SUBSCRIBERS

    18,310,000 INTERNET USERS

    67,070,000 TOTAL POPULATION

    INTERNET PENETRATION

    MOBILE PENETRATION

    27 %

    USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION

    19 %

    URBAN

    31% 69%

    RURAL

    SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

    100+ %

  • we are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC

    VS16.6 AVERAGE HOURS THAI

    NETIZENS SPEND USING THE INTERNET EACH WEEK

    10.9 AVERAGE HOURS THAI

    NETIZENS SPEND WATCHING BROADCAST TV EACH WEEK

  • we are social

    THAILAND IS SOUTHEAST ASIAS BIGGEST ONLINE GAMING MARKET

    SOURCE: EFFECTIVE MEASURE, AS CITED IN CAMPAIGN SINGAPORE

  • we are social

    60%OF THAI INTERNET USERS PLAY

    ONLINE GAMES SEVERAL TIMES A WEEK

    SOURCE: TNS DIGITAL LIFE

  • we are social

    82%OF THAI WEB USERS STREAM OR

    DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH

    SOURCE: NIELSEN

  • we are social

    85%OF THAILANDS INTERNET USERS VISIT

    SOCIAL MEDIA SITES AT LEAST ONCE A WEEK

    SOURCE: TNS DIGITAL LIFE

  • we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

    18-24:34%

    13-17:21%

    25-34:29%

    35--44:10%

    45-54:4%

    55-64:1%

    65+:1%

    FACEBOOK DEMOGRAPHICS IN THAILAND

    MALE:48%

    FEMALE:52%

  • SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 we are social

    # BRAND PAGE LIKES GROWTH 1 BLACKBERRY THAILAND 394,759 14.51%2 THE STAR ! 368,564 2.17%3 DTAC INTERNET 315,479 2.17%4 GMEMBER 302,150 3.06%5 NOKIA THAILAND 154,897 2.54%6 SMIRNOFF EXPERIENCE THAILAND 142,529 17.78%7 JOHNNIE WALKER THAILAND 131,144 6.72%8 ICHITAN 115,152 1.68%9 SORBORMORE 86,904 1.86%10 PANTENE THAILAND 78,908 6.15%

    TOP FACEBOOK PAGES IN THAILAND

  • we are social

    295,000 NUMBER OF LINKEDIN USERS IN THAILAND:

    SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011

  • we are social

    152,000 NUMBER OF FOURSQUARE USERS IN THAILAND:

    SOURCE: PENN OLSON

  • we are social

    78%OF THAI WEB USERS HAVE SHARED THEIR THOUGHTS

    ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS

    SOURCE: NIELSEN

  • we are social

    19% OF THAI INTERNET USERS THINK

    WEB ADVERTISING CAN BE USEFUL

    ONLY

    SOURCE: NIELSEN

  • we are social

    36%OF THAI INTERNET USERS USE A

    MOBILE DEVICE TO ACCESS THE WEB

    SOURCE: NIELSEN

  • we are social

    72%OF THAILANDS MOBILE USERS

    ARE BELOW THE AGE OF 24

    SOURCE: SYNOVATE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

  • we are social

    MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG

  • we are social

    SIMON KEMP MANAGING DIRECTOR

    @ESKIMONSIMON.KEMP@WEARESOCIAL.SG

    HTTP://WEARESOCIAL.SG

    LAM CAI YUACCOUNT EXECUTIVE @HICAISCAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG

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