"Work like a startup?!"

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<ul><li><p>Work like a startup?! </p><p>UNICORN16 Harri Kiljander F-Secure 08-Apr-2016 </p><p>goo.gl/zM45d5 </p></li><li><p>Harri Kiljander, product guy Director, Privacy Protection &amp; F-Secure Freedome </p><p>Computer scientist who got into information visualization, computer graphics and animation, and UI design </p><p>15 years of doing and leading UX design at Nokia </p><p>F-Secure UX design director 201012 F-Secure internal startups 2013: Lokki, KEY, Freedome </p><p>UX and design advisor to a B2B2C startup </p><p>Advisor to EuropeanPioneers startup accelerator </p><p>harri.kiljander@f-secure.com </p><p>goo.gl/zM45d5 </p></li><li><p>40% of companies will not exist in a meaningful </p><p>way in 10 years John Chambers, Cisco Systems </p><p>goo.gl/zM45d5 </p></li><li><p>Big companies are very good at doing the old </p><p>goo.gl/zM45d5 </p></li><li><p>a. Big structural changes b. Wait and see </p><p>c. Changes based on new vision and strategy </p><p>d. Internal innovations e. Mergers and acquisitions </p><p>f. Three horizons g. Internal startups </p><p>goo.gl/zM45d5 </p></li><li><p>A startup is an organization formed to search for a </p><p>repeatable and scalable business model. </p><p> Steve Blank </p><p>goo.gl/zM45d5 </p></li><li><p>A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty. </p><p> Eric Ries, Lean Startup </p><p>goo.gl/zM45d5 </p></li><li><p> Have a vision Create a set of assumptions Test the assumptions with fast pilots </p><p> create a Minimum Viable Product (MVP) </p><p> Collect measurements (real measures, not vanity metrics) </p><p> Pivot (redirect or change one/many assumptions) or persevere (continue forward) </p><p> Magic formula found (problem/product fit) </p><p> Find formula for growth (product/market fit) </p><p> Grow fast and take the markets (in Internet-based markets, the first success often takes 80-90% of the market share) </p><p>goo.gl/zM45d5 </p><p>Lean Startup </p></li><li><p>10 rules of successful* internal startups at F-Secure </p><p> * no guarantee! </p><p>goo.gl/zM45d5 </p></li><li><p>F-Secure KEY </p></li><li><p>1. Independent project with maximum control over </p><p>people+budget+process+technologies </p><p> (laws and company values permitting) </p><p>goo.gl/zM45d5 </p></li><li><p>2. Clear top-level target setting and top-level sponsor </p><p>goo.gl/zM45d5 </p></li><li><p>3. Aligned targets with in-house stakeholder teams </p><p>goo.gl/zM45d5 </p></li><li><p>4. Clear focus, no other obligations for team </p><p>and team leader </p><p>goo.gl/zM45d5 </p></li><li><p>5. Somewhat unrealistic schedules &amp; targets </p><p>balanced with full authority </p><p>goo.gl/zM45d5 </p></li><li><p>6. Physical co-location of the </p><p>x-disciplinary team, led by product person </p><p>goo.gl/zM45d5 </p></li><li><p>7. Team must take product/prototype to the market </p><p>goo.gl/zM45d5 </p></li><li><p>8. Minimum Viable Product. </p><p>Build-Measure-Learn. KISS. No dogmas! </p><p>goo.gl/zM45d5 </p></li><li><p>9. Accept/expect/appreciate some people getting upset of </p><p>broken rules </p><p>goo.gl/zM45d5 </p></li><li><p>10. Continuous improvement and lessons learned </p><p>goo.gl/zM45d5 </p></li><li><p>Want to read about internal startups at OP, General Electric, Tieto, Supercell, F-Secure, and Qentinel? Learn about internal startup mistakes. </p><p>Read practical recipes for ROI, branding, bureaucracy, staffing, incentives, management sponsors, pivots, exits, and scaling. Learn how to </p><p>overcome big company inertia and utilize big company boosters. For FREE?! </p><p>goo.gl/zM45d5 </p></li><li><p>goo.gl/jHP47X </p><p>#internalstartupcookbook </p></li><li><p> F-Secure Confidential </p><p>THANKS! </p></li></ul>