Just Google Me...

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    18-Oct-2014

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Just Google me

How to control your first impression on the web

What Well CoverHow important are your search results and why?What is SEO and how can it help?Controlling your own results the most important tactics to get startedEmergency tactics: How to handle an unwanted result on your first pageOur Story: Why BrandYourself is dedicated to making this easy for anyone

How important are your search results?

1 billion75%names are Googled everyday of HR departments are requiredto research candidates onlineVery important:&

Most people are not represented by well-branded content about themselvesThe Problem:Most people fall into 1 of 3 categories

...the negative category

...the irrelevant category

...the hey thats not me category

And Its not just about suppressing negative content to protect your reputationNegative Content

Its just as important to promote positive content that helps your reputationPositive Content

What can you do?Create positive content and make sure it shows up over negative, irrelevant or other peoples results

Simple, right?

Because, search engines make mistakes

Wrong

Many people create all types of content about themselves but it doesn'tt show up

Search engines dont understand what its aboutSearch engines dont think its a credible sourceSearch Engines simply cant find it

Question:

So how CAN you control your search results?

Answer: SEOSearch Engine Optimization is the process of creating or improving content to make sure it shows up as high as possible for a specific keyword (YOUR NAME)

SEO Basics: Factors You Should Understandvs.

CloakingLink stuffingKeyword stuffingTechniques to Avoid: These are tactics that commercial sites use for high traffic keywords that get them banned

Rule of thumb: If you ever hear anyone guarantee results, runManipulative or black hat tactics

Now Its Time to take control

Step 1: Get Your Domain NameCost: $5 a yearMake sure you use yourname.com or some variation with your name in it (petekistleronline.com)Register it for as long as possible (2 years or more)Even if you dont plan on using it immediately, it keeps someone else from taking it and hijacking a result on your first pageWhere to get your domain: Namecheap.com

Build A Personal SiteWordpressWeebly Blogger

There are so many free & easy ways to build a siteThese rank highest:Our recommendation: Wordpress (flexible design, very SEO friendly)

Step 1:TumblrAbout.Me Many Others

Structure Your Site WellMake sure your name exists in all of these places and youll be off to a good start:

Tip: Use WordPress All-in-one-SEO-Pack plugin Title of website Headline of each page Navigation

Step 1:

Fill it with relevant content about YOUTip: Use your name wherever you canStep 1:

Start Blogging Google loves updated/active content.Blogging is an easy way to keep your site ranking high

Unless you are an objectively terrible writer with no intention to improve, you should be writing blog postsTip: Subscribe to relevant RSS feeds in your industry and write one reaction a weekStep 1:

Step 2: Get on Social NetworksSearch Engines love ranking social networks high because they are credible and constantly updated Twitter Facebook LinkedIn

Google +MeetupQuora

Our Favorites:

Keep it clean or keep it privateKeep in mind: Nothing is really private onlineStep 2:

Use your REAL nameGood:Step 2:

Use your REAL nameBad:Step 2:

Link to all your other contentLet search engines know they are all voting for each other to rank highStep 2:

Fill it with well-branded contentIf you create good content that people care about, people will share it and like it, and search engines will noticeStep 2:

Step 3: Create Online Profiles & DirectoriesHere are some high ranking places you can put your name and bio.** Use your full name, add your bio, and add links to everything

Bonus: Emergency TacticsHow to handle negative content

Create High Ranking Content QuicklyWrite a press release Might cost you $300 dollars, but it will probably show up in the first page (write about the fact that you just made a website)

Comment on relevant news articles Not the most branded result, but it shows up fastThrow an Event on MeetUp Use your name in the title. Actually invest in a good eventCreate profiles on your local college and government sites Search engines love .gov and .edu profiles the best. Be creative. There is somewhere you can create a profile Get as much new content as possible onto the first page to push other stuff downBonus:

Bump it offGoogle doesnt play favorites. Generally speaking Google only ranks 1 result per domain for your name

Bump it Off Example:

Bump it Off Example:

How to Bump it Off:Go create a reader profile on HuffingtonPost.comOptimize it Make sure you use your nameFill it out with as much info as they let you (use your optimized bio)Link to it from as many of your profiles and websites as you canKeep it active: commenting on articles and tweet it out when you canTip: Most news sites let you create a profile, but there are other ways to create a result for your name. Example: commenting on an article using your name.

BrandYourself has a free product thats easy for anybody to doIts the absolute best - theres nothing like it - and their management team is handsome and single Patrick Ambron, CEO of BrandYourself

How we came up with BrandYourself

BrandYourself started as a problem, that turned into an idea, that turned into a mission

The Problem: Pete Kistler, a co-founder, was a model student, but couldnt get an internship3.9 GPASuccessful entrepreneurLeader on campusFounder of multiple clubsSeveral relevant internships

He was being mistaken online for an ex-con with the same name

This Guy This Guy

Or

He couldnt change it, because he wasnt: A tech genius who could do it himselfA high net worth individual who could pay thousands for a reputation firm to do it

To help anyone get some control over their search results with a simple and free do-it-yourself platformThe Mission:

AccomplishmentsWhere we started Launched in 2010 from a dorm room at SU No Marketing Budget, no resources, no idea what we were doing

Where we are Now: 11 full-time employeesOver 160,000 customers Named top 5 collegiate entrepreneurs by Entrepreneur magazine Named #1 Emerging Business in NYS ($200k prize) $1.5 Million in Funding

How BrandYourself WorksOur tools simplify Search Engine Optimization so anybody can do it

But my Google results are fine!

Our FREE Product will still: Alert you if something troubling ever does appear in your top results Keep track of your favorite contents ranking in search engines and alert you if it changes.

And if you ever do need a boost in results, you can log in and use it for that, too

BrandYourself can still help you!

Check us out at:

www.BrandYourself.com

*80 million people Google their own name or someone elses name every day. For people in job market, 75% of HR departments are required to research them online before hiring them.**The problem is, if you are like most people, youll find negative, irrelevant, or useless information. Even though it is crucial to have a positive online presence, most people have no idea how to put their best foot forward. BrandYourself solves that problem.******