Naukri.com is a job site operating in India, founded by Sanjeev Bikhchandani in March 1997.Naukri.com is Indias no. 1 job portal- for job hunters.Naukri.com today exist all over the country and also have international users.
Case analysis: Background and facts
Natural transition from traditional recruitment to technology enabled solutions.Use of internet increased during 1970-1990s.Job-portals: a medium ,which helps bring employers and job seekers together, online.Regular job fairs through job portals to ensure an ideal mix of online and offline options for job-seekers.
Rising internet penetration i.e. around 4.5%(2005) of the population of India.Online recruitment continue to reap benefits that is 60-80%cheaper than traditional methods.Top level recruitments as well as replacement hiring is being done through online recruitment.
Due to the keen instinct and growing enthusiasm led to the development of Naukri.com, online job-site, by Mr. Sanjeev Bikhchandani in the year 1997.Naukri.com became Indias no.1 largest job-site, serving 2000 clients, with 84000 job-listings and 5.5 million registered users.Facing direct competition from alternate ways of recruitment like print media(TOI,HT),Placements and HR consultants, Personal contacts and corporate websites.
How it serves????????
Naukri.com provides end to end recruitment services. It allows job seekers to post their resumes for free at the same time taking a subscription fee from recruiters to post their job offers.
Three paid services:
Job posting Services
Response Management Software
Resume Database Product(Resdex)
Other services like interviews, resume short-listing, conducting first-cut interviews.
What should Sanjeev Bikhchandani do to motivate recruiters to move from Print to online recruitment?
Solution to the problem:
Easy access to live with employment oppurtunities posted by employees.Database accessed by thousands of recruiters around the globe.Best media for JIT Recruitment.The most cost-effective method for hiring.Private automated notification of job openings through e-mail and sms.
Problem regarding the case:#2
How should Naukri.com ensure that it remains the most preferred portal both with job seekers as well as job recruiters?
Solution to the problem:
For job seekers:
Keep your job search confidential.Reach to over 5000 recruiters.Get job alerts in your inbox.Apply to jobs from your mobile.
For recruiters:Due to the emergence of internet as a powerful tool for recruiters and HR managers.Eliminate a long lead time by reducing hiring cycles.The E-apps application developed by Naukri.com has been designed keeping in mind the needs of HR managers and recruiters.
Naukri.com in association with CNBC TV18 also launched Indias first ever job-show: CNBCTV18 + Naukari.com =Good jobs
It has the experience of being in the market for almost a decade.Over 150 million pages views per month.Over 200000 live job at any point of time.The site design has received great acceptance among Indians. (better than monster and times jobs)It has a large market share while monsterindia and Times jobs are far behind.It is known to have one of the best work atmospheres.It has recognized as the best Indian job site by business today.
It is known to have one of the best work atmospheres.
Weather effect.There is a high level of attrition.
Internet users are increasing day by day. Approximately, 7.5 million urban Indians are using the net.SHIKSHA.com ,JEEVANSAATHI.com are the group portals of naukri.com and have great potential.
Chances are that many more potential competitors may gain entry into the market.
Issues as per the case:
High volume of candidates !!!!!!Recruitment consultants entering with their own online portal!!Competition from foreign like monster.com are coming to India!!!!Identification of right kind of candidates!!!!!!!