1. The 5 thTeam Presentation A media convergence group 2.   3.   4. Unique? Algorithm=Personalization 5. “ Explore New Things Without Leaving Your Comfort Zone” 6. Like Minds Like Taste Like Me 7. 18-24 Year Old Market In transition Entering college Coming to a new place, meeting new people Still have a desire to fit in 8. Explore Constantly 9. Clings Gets name out in public eye Drive curiosity and thus traffic Can be easily removed and replaced Size: 4 x 6 1000 clings, printed at $3.50 each = $3500 10.   11.   12. Brand Management and Promotions Internship Reach our market directly by using people they will actually listen to: Peers 13. Recruitment 14. Recruitment 15. Compensation 16. Responsibilities Attend CampusWelcome Events 17. Responsibilities Review Different places in town 18. Responsibilities Connect and Contact LikeMe members in local area 19. Responsibilities Submit monthly reports to supervisor 20. Responsibilities Guerilla Tactics Develop new tactics 21. Responsibilities Important note of Responsibility: Interns should not include in recommendations any reference to his or her participation in illegal activities. Those interns under 21 may not post any recommendations or pictures that allude to his or her consumption of alcohol. 22. Supervisor Responsibilities 400 hours/year for every 5 interns Intern recruitment and selection TrainingRegular supervision/communication 23. Cost Flyers (500-4/pg) $250 Business Letters (250) $150 Business Clings (250) $875 Clings (1000) $3,500 Intern Prizes $400 Staffing ($8/hr) $3,200 FacebookAd $6,958 TOTAL $15,333 24. Viral Video Campaign 25.   26. Viral Video Contest How Contest will work Website members will submit unique videos on a topic specified by LikeMe.net Winners will be decided on number of votes $50 gift certificate to recommended location 27.   28.   29.   30. Facebook Application 31. Facebook Advertising 32. Explore Constantly! 33. Research for LikeMe.net Changes made are great! People don’t trust web as much as people Not a dating website Our research was confirmed by other groups Suggestions: Video Qualifying recommendations 34.   35. Quality 36.   37. Quality of Rock n’ Roll 38. Owning a piece of this art establishes you as VIP 39. LIVE Backstage 40. 24-33 Year Old Market Young, Hip and Single Spend $$ on themselves @ Happy Hours, Concerts and out on the weekends 41. Living Backstage Live backstage experience by owning aVIPieceof art Live backstage everyday with favorite musicians on the wall in their homes 42. Web Advertising for 10,300,693 page views a month$8 CPM40,000 new users a day thanks to the iPhone $8 CPMRectangle + Panel Buy Duration: 3-4 weeks CPM: $7 Impressions: 400,000 Total: $2800 43. Viral Video Campaign 44.   45. Viral Video Contest Key is creating awareness of brand and product How contest will work Topic and requirements for video outline by backstagegallery.com Winner decided by voters 1 unframed photo 46.   47. Recognizing Quality Aesthetic level More than a tacky concert poster Personal level Connects users with musicians 48. Enhancing Quality Need to be more Current Great Job at South by Southwest (SXSW) 49.   50. Summer Festivals Warren Haynes of The Allman Brothers (100), Matisyahu (9) Who You Should Have : STS9 The Grateful Dead (56), Bob Dylan (191) Who You Should Have : Guster David Bryne (33), Emmylou Harris (12) Who You Should Have : Zac Brown Band Bonaroo – Bruce Springsteen (270), Al Green (16) Who You Should Have : Phish Dave Navaro (44), Lou Reed (9) Who You Should Have : Kings of Leon 51. Business Cards High Quality Printing: 2,000 Cards for $1000 52. Living Backstage = VIP Status VIP Access = Backstage Passes 53. Backstage Passes High quality passes to match high quality art Custom Printing @ $.80 $4,000 Lanyards @ $.51 $2,550 Clear Holders @.18 $900 Total Cost 5,000 Passes:$7450 54. Purpose of the VIP Art Showing Raise brand awareness Showcase quality Sell artwork Build up community 55. Event Budget Passes (150)= $192 Venue (for 4 hours)= $600-$1600 Food and Beverage = $4920 Entertainment/Audio=$200-$400 Merchandise Cost= $1812.50 TOTAL COST= $7724.50- $8924.50 Possible Merchandise Sale=$7250 56. Research Social networking site, or not Live Backstage Search Quality Suggestions: Search friends Search concerts, venues, make current 57. Review Live Backstage Owning this Piece of Art Establishes your status as a VIP Tactics Internet Music Advertising Business Cards @ concerts Backstage Passes Viral Videos VIP Art Event 58. Review LikeMinds, LikeTaste, LikeMe Explore new things without leaving your comfort zone Tactics Clings Internship program Viral Videos Facebook application iPhone application 59. What We Learned Enhanced Vocabulary in Strategic Communications Marketing and Social Media Business SkillsApplying convergence skills to businesses not only online but in the physical world. 60. Feedback - Negative See more budget – bottom line Wrap up presentation segments better 61. Feedback - Positive ProfessionalismImpressive Presentation Refreshing Approach 62. SuggestionsNeed more guidancePlaying catch up in the beginning Understanding what we were doing Has to be an interactive media client More communication with Strat Comm department in the beginningConvergence group should remain its own agency 63. Thank You! Questions?

Viral Marketing Campaigns

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    07-Dec-2014

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1. The 5 thTeam Presentation A media convergence group 2.   3.   4. Unique? Algorithm=Personalization 5. “ Explore New Things Without Leaving Your Comfort Zone” 6.…